Available to hire
I’m Mohammad Rashedul Alam, a data-driven Digital Marketing Strategist and Paid Ads Specialist with 17+ years of experience supporting healthcare, hospitality, FMCG, retail, and real estate brands across the UAE and Bangladesh.
I blend storytelling with analytics to craft campaigns that connect emotionally and convert, with a focus on digital planning, paid media, content strategy, SEO, CRM, influencer marketing, and PR. I’m proficient across Meta, Google, TikTok, and LinkedIn, and I drive performance with measurable ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Urdu
Fluent
Bengali
Fluent
Arabic
Advanced
Work Experience
Digital Marketing Strategist (Remote) at Ajman Medical Center
July 1, 2025 - PresentLeading full-funnel digital campaigns across Meta, Google, and TikTok Ads. Developed monthly campaign calendars for each department (Dental, Skin, Pediatrics, GP). Managing CRM automation and WhatsApp retargeting for 35% higher lead conversion. Coordinating PR and influencer marketing to boost brand visibility.
Digital Marketing Consultant (Remote) at All Point Healthcare
January 1, 2025 - PresentCreated strategic marketing roadmaps (3–6–9 month) integrating paid ads, PR, and influencer activations. Executed high-performance campaigns achieving 42% CTR increase. Developed CRM-based lead nurturing, remarketing, and cross-channel ad funnels.
Senior Digital Marketing Lead (Remote) at Emirates Park Zoo & Resort, Abu Dhabi
January 1, 2024 - PresentRemote role continuing since January 2024; oversaw digital campaigns and brand storytelling across six brands, coordinating influencer activations and PR to maintain strong engagement and performance across Meta, Google, and TikTok.
Senior Digital Marketing Lead at Emirates Park Zoo & Resort, Abu Dhabi
December 31, 2023 - October 21, 2025Managed digital and creative marketing for six brands under one group. Produced data-driven storytelling content that boosted engagement by 50%. Handled AED 30K+ monthly ad budgets across Meta, Google, and TikTok. Led influencer partnerships and PR coverage with Gulf News, Khaleej Times, WhatsOn.
Senior Marketing Executive at Emirates Park Zoo & Resort
September 1, 2022 - PresentLed digital and offline marketing strategies for six sub-brands across 24 platforms. Successfully launched integrated campaigns focused on environmental awareness, family tourism, and youth programs, significantly enhancing brand reach and revenue.
Senior Digital Marketing Specialist at Emirates Park Zoo & Resort
January 1, 2022 - PresentResponsible for shaping integrated marketing strategies and impactful campaigns. Successfully boosted business growth by 30% and increased conversion rates by 25% using customized digital marketing strategies.
Marketing Manager at PRAN RFL Group & Emerging World Group (EWG), UAE & Bangladesh
December 31, 2021 - October 21, 2025Directed cross-border marketing campaigns for FMCG and retail divisions. Managed Meta & Google Ads achieving consistent 4–6x ROAS. Coordinated influencer campaigns and trade events to expand market presence. Led creative planning and campaign calendar execution across digital and traditional media.
Marketing Manager at Emerging World – PRAN Foods Ltd.
January 1, 2021 - September 29, 2025Generated AED 5M sales within 3 months via PRAN Cup Noodles launch. Increased engagement by 25% through digital advertising strategies. Strengthened media and influencer partnerships to enhance brand visibility.
Senior Digital Marketing Lead at Emirates Park Zoo & Resort
January 1, 2021 - PresentDirected multi-brand marketing initiatives across 6 brands and 24 platforms. Achieved 30% business growth and 25% conversion improvement through data-driven campaigns. Secured WAZA membership and won TripAdvisor 2025 & Gulf News Sustainability 2024 awards. Managed 200+ influencer collaborations, boosting awareness and engagement. Oversaw community events and PR initiatives, enhancing brand reputation. Expanded Instagram reach to 5M monthly with 118K followers.
Marketing Manager at Emerging World – PRAN Foods Ltd.
January 1, 2021 - September 29, 2025Generated AED 5M sales within 3 months via PRAN Cup Noodles launch. Increased engagement by 25% through digital advertising strategies. Strengthened media and influencer partnerships to enhance brand visibility.
Senior Digital Marketing Lead at Emirates Park Zoo & Resort
January 1, 2021 - PresentDirected multi-brand marketing initiatives across 6 brands and 24 platforms. Achieved 30% business growth and 25% conversion improvement through data-driven campaigns. Secured WAZA membership and won TripAdvisor 2025 & Gulf News Sustainability 2024 awards. Managed 200+ influencer collaborations, boosting awareness and engagement. Oversaw community events and PR initiatives, enhancing brand reputation. Expanded Instagram reach to 5M monthly with 118K followers.
Marketing Manager at Emerging World PRAN Foods Ltd., UAE
January 1, 2021 - August 10, 2025Orchestrated media campaigns increasing brand engagement by 25%. Launched PRAN Cup Noodles capturing significant market share and driving over AED 5M sales within three months. Prepared and implemented digital and traditional marketing plans and budgets supporting monthly sales revenue between 10 to 15 million AED. Strengthened brand visibility through PR, influencer partnerships, and media outreach.
Senior Marketing & Digital Specialist at Emirates Park Zoo & Resort, UAE
January 1, 2021 - PresentDeveloped and executed high-impact PR campaigns securing coverage in Gulf News, Khaleej Times. Produced high-quality visual and written content to showcase the brand's story and services. Managed and expanded social media presence on Instagram, TikTok, and Facebook achieving 5M+ monthly audience reach. Led influencer marketing strategies with 300+ influencers, digital marketing initiatives optimizing Meta Ads and Google Ads for engagement and sales growth. Organized and executed industry events to increase brand visibility and business leads. Achieved WAZA membership and contributed to Gulf News Sustainability Award (2024) and TripAdvisor Award (2025).
Marketing Manager at Mohammed Akter Supermarket
January 1, 2020 - September 29, 2025Designed and implemented customer loyalty programs improving retention and sales. Increased foot traffic by 30% via targeted ATL/BTL activations. Managed PR campaigns to position the brand as a community-focused retailer.
Marketing Manager at Mohammed Akter Supermarket
January 1, 2020 - September 29, 2025Designed and implemented customer loyalty programs improving retention and sales. Increased foot traffic by 30% via targeted ATL/BTL activations. Managed PR campaigns to position the brand as a community-focused retailer.
Marketing Manager at Mohammed Akter Supermarket, UAE
January 1, 2020 - August 10, 2025Designed customer-centric PR and marketing strategies that boosted foot traffic and customer engagement by 30%.
Marketing Manager at Alam & Akter Group, UAE
December 31, 2019 - October 21, 2025Oversaw marketing for real estate and retail projects across UAE. Managed social media, PR, and outdoor campaigns, increasing property leads by 45%. Enhanced digital presence through SEO, Google Ads, and content strategy.
Assistant Marketing Manager at Alam & Akter Supermarkets
December 31, 2018 - September 4, 2025Managed marketing activities and campaigns for the supermarket chain from 2009 to 2018, supporting business growth through targeted promotions and brand positioning.
Assistant Marketing Manager at Alam Group
January 1, 2018 - September 29, 2025Launched 40+ retail outlets using integrated marketing campaigns. Conducted market research and branding strategies to enhance customer experience.
Assistant Marketing Manager at Alam Group
January 1, 2018 - September 29, 2025Launched 40+ retail outlets using integrated marketing campaigns. Conducted market research and branding strategies to enhance customer experience.
Assistant Marketing Manager at Alam Group, UAE
January 1, 2018 - August 10, 2025Managed over 40 successful retail launches applying data-driven marketing and PR strategies. Led market research initiatives to refine brand positioning and enhance media communications.
Freelance Marketing & Communication Consultant (Remote) at Abu Dhabi Media & Independent Clients
January 1, 2017 - PresentDelivered strategic marketing consultation for government and private entities. Managed PR, influencer campaigns, and storytelling content for hospitality and cultural clients. Developed full-funnel digital strategies, from ad concept to performance reporting.
Marketing & Communication Consultant (Freelance) at Abu Dhabi Media – twofour54
January 1, 2017 - PresentDelivered marketing consultation for government and media projects. Managed PR, content strategy, and influencer outreach.
Marketing & Communications Consultant at Abu Dhabi Media – twofour54
January 1, 2017 - PresentDelivered marketing consultation for government and media projects. Managed PR, content strategy, and influencer outreach.
Education
MBA in Marketing at University of Science and Technology, Chittagong, Bangladesh
January 11, 2030 - August 10, 2025MSS in Economics at National University, Bangladesh
January 11, 2030 - August 10, 2025Diploma in Computer Science – Specialization in Digital Marketing at IIUC, Bangladesh
January 11, 2030 - August 10, 2025MBA in Marketing at University of Science and Technology Chittagong (USTC), Bangladesh
January 11, 2030 - September 4, 2025MBA in Marketing at University of Science & Technology Chittagong (USTC), Bangladesh
January 11, 2030 - September 4, 2025MBA in Marketing at University of Science & Technology, Chittagong (USTC)
January 11, 2030 - January 1, 2009MSS in Economics at National University, Bangladesh
January 11, 2030 - January 1, 2002Diploma in Computer Science (Digital Applications) at IIUC
January 11, 2030 - January 1, 2001Google SEO Professional Certificate at Google
January 1, 2022 - September 29, 2025Content Strategy at University of California (Coursera)
January 1, 2022 - September 29, 2025Digital Marketing Strategy & Leadership at McMaster University (Coursera)
January 1, 2022 - September 29, 2025Six Sigma Yellow Belt at MIT, UAE
January 1, 2017 - September 29, 2025Freelance Marketing & Communication License at Twofour54 Abu Dhabi
January 1, 2017 - September 29, 2025MBA in Marketing at University of Science & Technology, Chittagong (USTC)
January 11, 2030 - January 1, 2009MSS in Economics at National University, Bangladesh
January 11, 2030 - January 1, 2002Diploma in Computer Science (Digital Applications) at IIUC
January 11, 2030 - January 1, 2001Master of Business Administration (Marketing) at Bangladesh
January 11, 2030 - October 21, 2025Six Sigma Yellow Belt at MIT
January 11, 2030 - October 21, 2025Qualifications
Content Strategy & SEO
January 1, 2022 - August 10, 2025Digital Marketing Strategy & Leadership
January 1, 2022 - August 10, 2025SEO Certified – Google, USA
January 1, 2022 - August 10, 2025Six Sigma & Managerial Leadership (Yellow Belt)
January 1, 2017 - August 10, 2025Freelance Marketing & Communication Consultation License – twofour54 Abu Dhabi (1654)
January 11, 2030 - August 10, 2025Six Sigma Yellow Belt
January 11, 2030 - September 4, 2025Digital Strategy (Coursera)
January 11, 2030 - September 4, 2025Content Strategy (University of California)
January 11, 2030 - September 4, 2025Digital Leadership (McMaster University)
January 11, 2030 - September 4, 2025Google SEO Professional Certificate
January 11, 2030 - September 4, 2025Six Sigma Yellow Belt (IIT, UAE)
January 11, 2030 - September 4, 2025Digital Strategy Certification (Coursera)
January 11, 2030 - September 4, 2025Content Strategy Certification (University of California)
January 11, 2030 - September 4, 2025Digital Leadership Certification (McMaster University)
January 11, 2030 - September 4, 2025Google SEO Professional Certificate
January 11, 2030 - September 4, 2025SEMrush SEO Professional Certificate
January 11, 2030 - September 4, 2025Managerial & Leadership Training (IIT, UAE)
January 11, 2030 - September 4, 2025Google SEO Professional Certificate
January 1, 2022 - September 29, 2025Content Strategy (Coursera)
January 1, 2022 - September 29, 2025Digital Marketing Strategy & Leadership (Coursera)
January 1, 2022 - September 29, 2025Six Sigma Yellow Belt
January 1, 2017 - September 29, 2025Freelance Marketing & Communications License
January 1, 2017 - September 29, 2025MBA in Marketing
January 11, 2030 - January 1, 2009MSS in Economics
January 11, 2030 - January 1, 2002Diploma in Computer Science (Digital Applications)
January 11, 2030 - January 1, 2001Google SEO Professional Certificate
January 1, 2022 - January 1, 2022Content Strategy – Coursera (University of California)
January 1, 2022 - January 1, 2022Digital Marketing Strategy & Leadership – Coursera (McMaster University)
January 1, 2022 - January 1, 2022On-page SEO & SEMrush Certification
January 1, 2025 - January 1, 2025Six Sigma Yellow Belt
January 1, 2017 - September 29, 2025Freelance Marketing & Communication License
January 1, 2017 - September 29, 2025Google Ads & Meta Blueprint Certified
January 11, 2030 - October 21, 2025Digital Strategy & Leadership – Certified
January 11, 2030 - October 21, 2025Content Strategy – Certified
January 11, 2030 - October 21, 2025SEO & SEMrush SEO – Certified
January 11, 2030 - October 21, 2025Six Sigma Yellow Belt
January 11, 2030 - October 21, 2025Google Ads & Meta Blueprint Certified
January 11, 2030 - October 21, 2025Digital Strategy & Leadership – Certified
January 11, 2030 - October 21, 2025Content Strategy – Certified
January 11, 2030 - October 21, 2025SEO & SEMrush SEO – Certified
January 11, 2030 - October 21, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Other, Healthcare, Real Estate & Construction, Government, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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