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Hi, I am Joanna Longxin Liu, a passionate international studies graduate currently pursuing a Master's in African Studies at the University of Copenhagen. I love combining my academic insights on economic development and green transition in Africa with hands-on experience in marketing and communications. My background spans diverse cultural contexts from China to Europe and Africa, enriching my global outlook and ability to engage with different communities effectively. With a keen interest in climate change, sustainable development, and storytelling, I have actively contributed to research projects and marketing initiatives that promote awareness and action. I enjoy leveraging my skills in content creation, social media strategy, and design tools like Figma and Canva, to craft impactful messages that resonate with varied audiences. Outside work, I am enthusiastic about Afrobeat dance, traditional musical instruments, and creative arts such as ceramics and reading.…Hi, I am Joanna Longxin Liu, a passionate international studies graduate currently pursuing a Master's in African Studies at the University of Copenhagen. I love combining my academic insights on economic development and green transition in Africa with hands-on experience in marketing and communications. My background spans diverse cultural contexts from China to Europe and Africa, enriching my global outlook and ability to engage with different communities effectively. With a keen interest in climate change, sustainable development, and storytelling, I have actively contributed to research projects and marketing initiatives that promote awareness and action. I enjoy leveraging my skills in content creation, social media strategy, and design tools like Figma and Canva, to craft impactful messages that resonate with varied audiences. Outside work, I am enthusiastic about Afrobeat dance, traditional musical instruments, and creative arts such as ceramics and reading.

Joanna Longxin Liu

Marketing Strategist, Content Creator, Social Media Freelancer, +2

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Hi, I am Joanna Longxin Liu, a passionate international studies graduate currently pursuing a Master's in African Studies at the University of Copenhagen. I love combining my academic insights on economic development and green transition in Africa with hands-on experience in marketing and communications. My background spans diverse cultural contexts from China to Europe and Africa, enriching my global outlook and ability to engage with different communities effectively. With a keen interest in climate change, sustainable development, and storytelling, I have actively contributed to research projects and marketing initiatives that promote awareness and action. I enjoy leveraging my skills in content creation, social media strategy, and design tools like Figma and Canva, to craft impactful messages that resonate with varied audiences. Outside work, I am enthusiastic about Afrobeat dance, traditional musical instruments, and creative arts such as ceramics and reading.…Hi, I am Joanna Longxin Liu, a passionate international studies graduate currently pursuing a Master's in African Studies at the University of Copenhagen. I love combining my academic insights on economic development and green transition in Africa with hands-on experience in marketing and communications. My background spans diverse cultural contexts from China to Europe and Africa, enriching my global outlook and ability to engage with different communities effectively. With a keen interest in climate change, sustainable development, and storytelling, I have actively contributed to research projects and marketing initiatives that promote awareness and action. I enjoy leveraging my skills in content creation, social media strategy, and design tools like Figma and Canva, to craft impactful messages that resonate with varied audiences. Outside work, I am enthusiastic about Afrobeat dance, traditional musical instruments, and creative arts such as ceramics and reading.

Available to hire

Hi, I am Joanna Longxin Liu, a passionate international studies graduate currently pursuing a Master’s in African Studies at the University of Copenhagen. I love combining my academic insights on economic development and green transition in Africa with hands-on experience in marketing and communications. My background spans diverse cultural contexts from China to Europe and Africa, enriching my global outlook and ability to engage with different communities effectively.

With a keen interest in climate change, sustainable development, and storytelling, I have actively contributed to research projects and marketing initiatives that promote awareness and action. I enjoy leveraging my skills in content creation, social media strategy, and design tools like Figma and Canva, to craft impactful messages that resonate with varied audiences. Outside work, I am enthusiastic about Afrobeat dance, traditional musical instruments, and creative arts such as ceramics and reading.

Skills

Canva

Figma

Experience Level

Canva

Expert

Figma

Expert

Language

English

Advanced

Swahili

Beginner

Work Experience

Marketing Intern at Klimate

July 1, 2025 - August 10, 2025

Reviewed and reformatted evergreen content to align with brand tone. Created LinkedIn posts, social media and website copy promoting thought leadership and partnerships. Designed visuals and infographics using Figma. Supported the launch and operations of Klimate’s new podcast including episode promotion and summaries. Drafted social media invitations with effective CTAs to increase webinar registration. Authored a downloadable lead magnet on 'What is Net Zero?' used for awareness and email capture. Conducted a full content audit of Klimate’s LinkedIn account, analyzed engagement data, and provided actionable insights for content strategy. Refined the Google Business profile for brand consistency.

Digital Marketing Intern at Eurail

January 1, 2022 - August 10, 2025

Supported Sales and Marketing teams with channel management and social media activities. Assisted in running marketing campaigns by scheduling organic social media content, attending marketing meetings, and generating creative ideas. Collaborated on monthly newsletter marketing successes. Supported monthly reporting through Google Analytics employment.

Social Media Marketing Intern at MTV China

July 1, 2021 - August 10, 2025

Maintained brand presence across Weibo, TikTok, Kuaishou, and Bilibili platforms. Updated music information daily on Weibo, boosting followers by 10k+. Authored the 'Spice Weekly' article series for MTV’s WeChat account. Assisted in developing monthly social media strategies and tracked consumer engagement and weekly performance data using Excel.

Human Resources Intern at Tencent

April 1, 2021 - August 10, 2025

Collaborated with hiring managers to review job descriptions and posted positions on external career sites. Screened resumes and conducted recruitment calls. Scheduled first-round and HR interviews, ensuring smooth resume flow and candidate communication. Maintained daily recruiting spreadsheets and created weekly recruiting activity reports for management.