Available to hire
I am a Creative Director, multidisciplinary artist, and digital strategist with a unique mix of art, design, and operational problem-solving skills. As the founder of Studio Alice, I deliver branding, web design, and business systems for artists, makers, and small creative businesses. I excel at combining intuitive creativity with practical strategies to produce work that is both visually striking and highly functional.
I am skilled at streamlining workflows, improving online visibility, and creating scalable systems that empower clients to work with clarity and confidence. My expertise spans art advisory, creative direction, digital marketing, and project management, helping creative enterprises grow and succeed.
Experience Level
Work Experience
Art Advisory Lead at Stevens Street Gallery
May 1, 2025 - PresentDeveloped and launched a full-service art advisory covering concept creation, sourcing, acquisition, and client aftercare. Built workflows, client resources, and follow-up systems for a consistent client experience. Improved SEO by reorganising Squarespace site structure and optimising content. Designed branded collateral for Instagram, print, and gallery events. Provided tailored art selection advice for collectors, interior designers, and private clients.
Creative Director / Web Designer & Digital Strategist at Studio Alice
May 1, 2025 - August 10, 2025Designed and built WordPress (Divi) websites with integrated e-commerce, payment gateways, and booking systems. Automated email marketing flows via MailerLite to increase client reach and retention. Audited Squarespace sites for SEO, structure, and user experience with actionable improvement plans. Conducted systems audits, identifying inefficiencies and implementing scalable solutions. Developed brand identities including logos, typography, and style guides. Managed domains, hosting, and third-party integrations through SiteGround.
Head Framer at Sunshine Coast Art & Framing
February 1, 2023 - August 10, 2025Managed operations, quality control, and workflow scheduling for a busy custom framing studio. Provided expert client consultations on bespoke framing projects. Trained and supervised framers to maintain high craftsmanship standards.
Purchaser / Sales Consultant at Axxon in Stone
August 1, 2022 - August 10, 2025Implemented new stock management and ordering software to streamline operations. Coordinated supplier relationships, deliveries, and inventory control. Consistently achieved top-tier sales conversion rates.
Artist Coordinator at Stevens Street Gallery
April 1, 2022 - August 10, 2025Curated themed exhibitions from concept to opening. Sourced and onboarded new artists, strengthening the gallery’s portfolio. Built strong gallery-artist relationships resulting in record sales months.
Creative Director / Framing Consultant at Yandina Art & Framing
January 1, 2022 - August 10, 2025Directed all aspects of a boutique framing business with integrated gallery and retail space. Rebranded the business with a strong visual identity and in-store experience. Designed and managed print, social media, and email marketing campaigns. Curated monthly exhibitions boosting local engagement and sales. Expanded team from 3 to 7 staff, including training apprentices. Led store relocation and refit aligned to updated brand values. Added art supplies retail section to diversify revenue.
Store Manager / Framing Consultant at Art Plus Framing
January 1, 2016 - August 10, 2025Oversaw daily operations, gallery layout, and high-end client consultations. Maintained business continuity during extended owner absences.
Sales Representative at Spotlight (Curtains and Blinds)
January 1, 2013 - August 10, 2025Provided in-home consultations, design advice, and quotations. Consistently exceeded monthly sales targets.
Assistant Manager at Paint Place
January 1, 2012 - August 10, 2025Managed purchasing, stock control, and staff rosters. Delivered expert colour consultations and tailored sales strategies. Increased store revenue through targeted marketing and promotions.
Painter and Decorator at Various
January 1, 2010 - August 10, 2025Applied decorative and protective finishes including specialised paint effects. Trained and supervised apprentices on best practices.
Décor Consultant at Grandview Developments
January 1, 2006 - August 10, 2025Developed design specifications for high-end residential projects. Guided clients through selections of finishes, fixtures, and colour palettes.
Art Advisory Lead at Stevens Street Gallery
May 1, 2025 - PresentDeveloped and launched a full-service art advisory for the gallery, covering concept creation, sourcing, acquisition, and client aftercare. Built workflows, client resources, and follow-up systems to ensure a professional, consistent client experience. Improved SEO, reorganised the Squarespace site structure, and optimised content to boost visibility. Designed branded collateral for Instagram, print, and gallery events. Advised collectors, interior designers, and private clients on art selections tailored to personal style, space, and investment goals.
Creative Director / Web Designer & Digital Strategist at Studio Alice
May 1, 2025 - August 10, 2025Designed and built WordPress (Divi) websites with integrated e-commerce, payment gateways, and booking systems. Created and automated email marketing flows via MailerLite, increasing client reach and retention. Audited Squarespace sites for SEO, structure, and user experience, delivering actionable improvement plans. Conducted systems audits for creative businesses, identifying inefficiencies and implementing scalable solutions. Developed brand identities with complete visual systems including logos, typography, and style guides. Managed domains, hosting, and third-party integrations through SiteGround.
Head Framer at Sunshine Coast Art & Framing
February 1, 2023 - August 10, 2025Managed operations, quality control, and workflow scheduling for a busy custom framing studio. Provided expert client consultations for bespoke framing projects. Trained and supervised framers to maintain high craftsmanship standards.
Purchaser / Sales Consultant at Axxon in Stone
August 1, 2022 - August 10, 2025Implemented new stock management and ordering software to streamline operations. Coordinated supplier relationships, deliveries, and inventory control. Consistently achieved top-tier sales conversion rates.
Artist Coordinator at Stevens Street Gallery
April 1, 2022 - August 10, 2025Curated themed exhibitions from concept to opening. Sourced and onboarded new artists, strengthening the gallery’s portfolio. Built strong gallery-artist relationships that resulted in record sales months.
Creative Director / Framing Consultant at Yandina Art & Framing
January 1, 2022 - August 10, 2025Directed all aspects of a boutique framing business with integrated art gallery and retail space. Rebranded the business, creating a strong visual identity and in-store experience. Designed and managed marketing campaigns across print, social media, and email. Curated monthly art exhibitions, increasing local engagement and gallery sales. Expanded team from 3 to 7 staff, training three apprentices. Led the store’s relocation and complete refit to align with updated brand values. Introduced and expanded an art supplies retail section to diversify revenue.
Store Manager / Framing Consultant at Art Plus Framing
January 1, 2016 - August 10, 2025Oversaw daily operations, gallery layout, and high-end client consultations. Maintained business continuity during extended owner absences.
Sales Representative at Spotlight (Curtains and Blinds)
January 1, 2013 - August 10, 2025Provided in-home consultations, design advice, and quotations. Consistently exceeded monthly sales targets.
Assistant Manager at Paint Place
January 1, 2012 - August 10, 2025Managed purchasing, stock control, and staff rosters. Delivered expert colour consultations and tailored sales strategies. Increased store revenue through targeted marketing and promotions.
Painter and Decorator at Various
January 1, 2010 - August 10, 2025Applied decorative and protective finishes, including specialised paint effects. Trained and supervised apprentices on best practices.
Décor Consultant at Grandview Developments
January 1, 2006 - August 10, 2025Developed design specifications for high-end residential projects. Guided clients through selections of finishes, fixtures, and colour palettes.
Education
Qualifications
Industry Experience
Professional Services, Retail, Media & Entertainment, Real Estate & Construction
Designed and developed a custom WordPress site for Thrive Living 101, a metabolic health coaching business, delivering a full-service build from brand styling to launch. The site integrates HubSpot booking, a blog for educational content, and SEO-optimised structure to improve discoverability. Features include streamlined navigation, responsive design, and tailored integrations to support client engagement and business growth.
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