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I am a Marketing & Communication Specialist with solid experience in omnichannel campaigns, B2B/B2C client management, and CRM optimization. I am skilled in data-driven strategy, content creation, and stakeholder engagement. I take a proactive and client-focused approach and have strong leadership abilities. I aim to grow into roles with greater strategic and business impact.…

Andrea Picazio

Marketing Strategist, Content Creator, Brand Strategist, +2

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I am a Marketing & Communication Specialist with solid experience in omnichannel campaigns, B2B/B2C client management, and CRM optimization. I am skilled in data-driven strategy, content creation, and stakeholder engagement. I take a proactive and client-focused approach and have strong leadership abilities. I aim to grow into roles with greater strategic and business impact.…

Available to hire

I am a Marketing & Communication Specialist with solid experience in omnichannel campaigns, B2B/B2C client management, and CRM optimization. I am skilled in data-driven strategy, content creation, and stakeholder engagement. I take a proactive and client-focused approach and have strong leadership abilities. I aim to grow into roles with greater strategic and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Marketing & Communication Specialist at MATTEI GROUP (MI)

January 1, 2023 - Present

Managed internal and external corporate communication in Italian and English with global stakeholders; designed and executed digital content across social platforms including campaigns, visuals, and videos scheduled with Hootsuite; updated website content via HubSpot (CMS) such as articles, news, and landing pages; developed and managed email marketing workflows (newsletters, eBlasts, DEM); managed Salesforce (CRM) workflows and provided operational sales support; tracked performance metrics and provided advanced KPI reporting; coordinated corporate events locally and internationally and handled sponsor relations; planned and optimized ADV campaigns focusing on ROI.

Customer and Operations Specialist at MARS INC AND ROYAL CANIN (MI)

January 31, 2023 - August 10, 2025

Managed B2B/B2C client relationships supporting the EMEA sales team; led strategic reporting and monthly performance reviews with business leaders; partnered with trade, sales, and marketing teams to develop regional initiatives; oversaw project implementation, monitored KPIs, and supported market growth initiatives.

Digital Marketing Assistant (Internship) at L’AGENZIA PUBBLICITÀ, LEGNANO (MI)

July 31, 2019 - August 10, 2025

Created original social content and editorial calendars; executed and analyzed social campaigns using Business Suite and Google Ads; conducted social media management and customer care; performed KPI tracking and reporting.

Store Representative Vodafone at NEW COMMUNICATION SAS, MILANO (MI)

October 31, 2016 - August 10, 2025

Promoted Vodafone products and services offering pre- and post-sale assistance; responsible for in-store marketing activities and visual merchandising.

Sales Promoter at TRADE S.P.A, MILANO (MI)

September 30, 2016 - August 10, 2025

Promoted tech brands such as Apple and Google; monitored stock levels; assisted customers with product demonstrations and purchase guidance; delivered real-time reports and feedback on campaign outcomes.

Graphic Designer (Internship) at RANCILIO GROUP S.P.A – PARABIAGO (MI)

June 30, 2013 - August 10, 2025

Developed a social campaign including concept, visual, copy, and coordinated identity; created digital assets such as flyers, brochures, and promotional gadgets; supported event organization and web UI development including sitemap and banners; designed catalogs and brochures to promote international product lines.