I am a creative and emotionally grounded content creator with a passion for storytelling, visual design, and authentic audience engagement. As a published author and digital product creator, I have built a personal brand centered around healing, relationships, and wellness. I specialize in producing impactful, short-form content that resonates deeply with mission-driven brands. Throughout my career, I have developed viral social media content, collaborated with wellness creators, and launched self-published products through organic strategies. My foundation in emotional intelligence and brand-building stems from over a decade of client-focused experience, now applied to digital content creation. I am seeking remote opportunities to expand my impact in meaningful marketing and audience engagement roles.

Shayna Lee Hutchins

I am a creative and emotionally grounded content creator with a passion for storytelling, visual design, and authentic audience engagement. As a published author and digital product creator, I have built a personal brand centered around healing, relationships, and wellness. I specialize in producing impactful, short-form content that resonates deeply with mission-driven brands. Throughout my career, I have developed viral social media content, collaborated with wellness creators, and launched self-published products through organic strategies. My foundation in emotional intelligence and brand-building stems from over a decade of client-focused experience, now applied to digital content creation. I am seeking remote opportunities to expand my impact in meaningful marketing and audience engagement roles.

Available to hire

I am a creative and emotionally grounded content creator with a passion for storytelling, visual design, and authentic audience engagement. As a published author and digital product creator, I have built a personal brand centered around healing, relationships, and wellness. I specialize in producing impactful, short-form content that resonates deeply with mission-driven brands.

Throughout my career, I have developed viral social media content, collaborated with wellness creators, and launched self-published products through organic strategies. My foundation in emotional intelligence and brand-building stems from over a decade of client-focused experience, now applied to digital content creation. I am seeking remote opportunities to expand my impact in meaningful marketing and audience engagement roles.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Work Experience

Content Creator at Self-Employed
March 1, 2025 - Present
Developed and managed content for personal brands @shaynanscarlett and @authorolivialee across TikTok and Instagram. Produced viral Reels and emotional user-generated content that generated 1K-2K+ views organically. Wrote compelling captions and scripts supporting book and journal sales. Designed carousels, quote posts, and video promos using Canva and CapCut. Collaborated with podcast hosts and wellness creators to expand reach and credibility.
Author & Digital Product Creator at Olivia Lee (Pen Name)
January 1, 2025 - Present
Wrote and published 'Rebuilding A Marriage' and the companion journal 'The Repair & Reconnect Journal'. Designed product pages and landing links using Stan.Store. Created launch campaigns, inspirational posts, and content sequences tied to emotional recovery themes.
Owner/Stylist at Shaynas Studio
December 31, 2017 - August 10, 2025
Built and managed a loyal client base over 10+ years. Developed interpersonal and brand-building skills through in-person service. Applied emotional intelligence, active listening, and trust-building skills now used in content creation.
Content Creator at Self-Employed
March 1, 2025 - Present
Developed and managed content for @shaynanscarlett and @authorolivialee across TikTok and Instagram. Produced viral Reels and emotional UGC content generating 1K-2K+ organic views. Wrote compelling captions and scripts to support sales of books and journals. Designed carousels, quote posts, and video promos using Canva and CapCut. Collaborated with podcast hosts and wellness creators to expand reach and credibility.
Author & Digital Product Creator at Olivia Lee (Pen Name)
January 1, 2025 - Present
Wrote and published 'Rebuilding A Marriage' along with a companion journal, 'The Repair & Reconnect Journal'. Designed product pages and landing links through Stan.Store. Created launch campaigns, inspirational posts, and content sequences focused on emotional recovery themes to drive engagement and sales.
Owner/Stylist at Shaynas Studio
December 31, 2017 - August 18, 2025
Built and managed a loyal client base over 10+ years. Developed strong interpersonal and brand-building skills through in-person service. Applied emotional intelligence, active listening, and trust-building skills that are now foundational in content creation work.
Homemaker/Homeschool Teacher at Self-Employed
June 30, 2024 - August 18, 2025
Managed full-time caregiving and homeschooling responsibilities for one child. Oversaw home operations including cleaning, laundry, grocery shopping, and bill payments. Responsible for teaching first-grade curriculum, applying organizational and educational skills.

Education

Cosmetology Licsense at Toni & Guy
March 1, 2005 - May 4, 2006
We were taught everything. From human anatomy to how to hold a conversation and upsale product, as well as how to retain clientelle.

Qualifications

Meta Verified on Instagram, TikTok and Facebook
January 11, 2030 - August 10, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare, Non-Profit Organization
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