I am a Product UX/UI Designer with more than 4 years of experience. I am passionate about crafting research-driven, user-centered solutions that solve problems with a focus on details, boost engagement, and drive measurable business impact. My expertise spans across end-to-end UX design, adaptive and responsive design, usability testing, and designing scalable design systems. With a background in Applied Computer Science specializing in Usability Engineering & UX Design, and hands-on experience working with startups and established companies in Germany and India, I thrive in collaborative, agile environments. I continuously seek to improve user experience while maintaining brand consistency and meeting business objectives.

Smruti Puranik

I am a Product UX/UI Designer with more than 4 years of experience. I am passionate about crafting research-driven, user-centered solutions that solve problems with a focus on details, boost engagement, and drive measurable business impact. My expertise spans across end-to-end UX design, adaptive and responsive design, usability testing, and designing scalable design systems. With a background in Applied Computer Science specializing in Usability Engineering & UX Design, and hands-on experience working with startups and established companies in Germany and India, I thrive in collaborative, agile environments. I continuously seek to improve user experience while maintaining brand consistency and meeting business objectives.

Available to hire

I am a Product UX/UI Designer with more than 4 years of experience. I am passionate about crafting research-driven, user-centered solutions that solve problems with a focus on details, boost engagement, and drive measurable business impact. My expertise spans across end-to-end UX design, adaptive and responsive design, usability testing, and designing scalable design systems.

With a background in Applied Computer Science specializing in Usability Engineering & UX Design, and hands-on experience working with startups and established companies in Germany and India, I thrive in collaborative, agile environments. I continuously seek to improve user experience while maintaining brand consistency and meeting business objectives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Freelancer - Product (UX/UI) Designer
May 1, 2025 - Present
Researching and designing a B2C SaaS platform for Marathi professionals in Europe, focusing on job sharing, referrals, mentorship, and networking.
Product (UX/UI) Designer at SPORTTOTAL Technology GmbH
April 30, 2025 - August 11, 2025
Led end-to-end redesign of a responsive, white-labeled sports broadcasting platform ensuring brand consistency. Conducted user research and facilitated ideation and collaborative workshops to inform strategic UX decisions. Collaborated with Product Owners and stakeholders to define the MVP, prioritize features, and address complex sports data and monetization needs. Built and maintained a scalable design system; created user flows, information architecture, wireframes, and high-fidelity prototypes using Figma. Presented solutions in design reviews, gathered cross-functional feedback, supported developers with detailed handoffs, conducted user testing, and responsible for QA by validating frontend rendering via CMS. Increased pay-per-view content revenue by 50%.
Intern - Thesis Student at Robert Bosch GmbH
March 31, 2023 - August 11, 2025
Focused on providing an efficient and coherent collaboration experience to align design and implementation outcomes in a scaled agile environment. Developed a process-driven and implementation-focused web platform considering standard design guidelines.
Intern - UX Designer at Robert Bosch GmbH
September 30, 2022 - August 11, 2025
Migrated eBike UI library from Sketch to Figma; built a scalable design system by introducing design tokens. Audited and reorganized design files, refined and created components, and introduced plugins. Presented milestones in design reviews and co-led onboarding workshops for wider team adoption. This improved design efficiency, helping teams complete tasks up to 30% faster.
UI/UX Designer at Codix Labs
July 31, 2020 - August 11, 2025
Designed a responsive e-commerce web platform using seasonality data to align with user demand. Conducted user research, led ideation workshops, and gathered requirements from stakeholders. Created user flows, information architecture, wireframes, and high-fidelity prototypes. Facilitated usability testing, analyzed insights, and refined designs to enhance usability and engagement.
Senior Technical Process Executive at Infosys
July 31, 2019 - August 11, 2025

Education

MSc Applied Computer Science at SRH Hochschule Heidelberg, Germany
January 1, 2021 - December 31, 2023
B. Engg. Electronics & Telecom at Savitribai Phule Pune University, India
January 1, 2014 - December 31, 2017

Qualifications

Figma UI UX Design Advanced
January 11, 2030 - August 11, 2025
Gen AI for UX Designers
January 11, 2030 - August 11, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Telecommunications, Consumer Goods

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

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