I am a passionate marketing student currently pursuing my Bachelor of Business Management with majors in Marketing & Strategy at Singapore Management University. With hands-on experience from multiple internships across different companies in Singapore and India, I specialize in marketing strategy, social media management, and content creation, using tools like Adobe Suite and Canva to drive engagement and brand awareness. I thrive in collaborative environments and enjoy securing partnerships that enhance brand presence and product promotions. I have demonstrated my capability to lead marketing campaigns, revamp websites and social media channels, and successfully manage product launches and events. My versatile skill set extends to data analysis tools like R, SPSS, and Tableau, supported by certifications in Business Communication, Digital Marketing, and the Use of AI in Marketing. I am eager to further apply my knowledge and creativity in the marketing sector, contributing to impactful brand strategies and campaigns.

Kaavya Gupta

I am a passionate marketing student currently pursuing my Bachelor of Business Management with majors in Marketing & Strategy at Singapore Management University. With hands-on experience from multiple internships across different companies in Singapore and India, I specialize in marketing strategy, social media management, and content creation, using tools like Adobe Suite and Canva to drive engagement and brand awareness. I thrive in collaborative environments and enjoy securing partnerships that enhance brand presence and product promotions. I have demonstrated my capability to lead marketing campaigns, revamp websites and social media channels, and successfully manage product launches and events. My versatile skill set extends to data analysis tools like R, SPSS, and Tableau, supported by certifications in Business Communication, Digital Marketing, and the Use of AI in Marketing. I am eager to further apply my knowledge and creativity in the marketing sector, contributing to impactful brand strategies and campaigns.

Available to hire

I am a passionate marketing student currently pursuing my Bachelor of Business Management with majors in Marketing & Strategy at Singapore Management University. With hands-on experience from multiple internships across different companies in Singapore and India, I specialize in marketing strategy, social media management, and content creation, using tools like Adobe Suite and Canva to drive engagement and brand awareness. I thrive in collaborative environments and enjoy securing partnerships that enhance brand presence and product promotions.

I have demonstrated my capability to lead marketing campaigns, revamp websites and social media channels, and successfully manage product launches and events. My versatile skill set extends to data analysis tools like R, SPSS, and Tableau, supported by certifications in Business Communication, Digital Marketing, and the Use of AI in Marketing. I am eager to further apply my knowledge and creativity in the marketing sector, contributing to impactful brand strategies and campaigns.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Marketing Intern at The Otter Side
September 30, 2023 - August 11, 2025
Led the team in revamping the company's social media design and format. Managed two primary social media channels, developing appropriate content for each. Created engaging content such as blog posts, articles, visuals, infographics, and short-form videos for Instagram, TikTok, Telegram, and the website using Canva. Utilized social media analytics to track and analyze website traffic, engagement, and campaign effectiveness. Secured partnerships to enable content collaboration and cross-pollination on the platform.
Marketing Intern at Kewal Kiran Clothing Ltd
August 31, 2022 - August 11, 2025
Conceptualized and executed email marketing campaigns including copywriting, segmentation, and campaign performance analysis. Redesigned marketing collaterals using Adobe Suite which contributed to a 35% increase in brand awareness via social media marketing.
Marketing Intern at Fujifilm Asia Pacific Ltd
April 30, 2025 - August 18, 2025
Led the revamp project for the ASTALIFT website by monitoring evolving marketing trends and requirements. Managed marketing campaigns for several product launches, achieving high engagement rates. Directed collaboration research to secure partnerships for product promotions. Created social media content using Canva and Adobe Suite to highlight product importance and variety. Organized successful product launch events targeting customers and key opinion leaders.

Education

Bachelor of Business Management at Singapore Management University
August 1, 2021 - May 31, 2025
Indian Certificate Examination at Unison World School, Dehradun, India
April 1, 2016 - March 31, 2021

Qualifications

Certified in Business Communication
January 11, 2030 - August 18, 2025
Certified in Digital Marketing
January 11, 2030 - August 18, 2025
Certified in Use of AI in Marketing
May 1, 2025 - June 30, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Healthcare, Non-Profit Organization, Other