Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I am Rajbir Singh Anand, a Digital Marketing Specialist and Paid Media expert with over 4 years of experience working across New Zealand and India. Holding a Master's degree in Digital Business from Eastern Institute of Technology, New Zealand, I have honed my skills in creating and optimizing impactful marketing strategies for both B2B and B2C sectors, including real estate, retail, lifestyle, education, and non-profit. I specialize in paid media, SEO, content creation, and video editing, combining creativity and data-driven decision-making to deliver measurable results. With hands-on expertise in Google Ads, Meta Ads Manager, SEMrush, and video production, I am passionate about driving brand authority and growth through innovative digital marketing campaigns.…Hi, I am Rajbir Singh Anand, a Digital Marketing Specialist and Paid Media expert with over 4 years of experience working across New Zealand and India. Holding a Master's degree in Digital Business from Eastern Institute of Technology, New Zealand, I have honed my skills in creating and optimizing impactful marketing strategies for both B2B and B2C sectors, including real estate, retail, lifestyle, education, and non-profit. I specialize in paid media, SEO, content creation, and video editing, combining creativity and data-driven decision-making to deliver measurable results. With hands-on expertise in Google Ads, Meta Ads Manager, SEMrush, and video production, I am passionate about driving brand authority and growth through innovative digital marketing campaigns.

Rajbir (Raj) Singh Anand

Digital Marketer, Content Strategist, Video Editor, +4





Hi, I am Rajbir Singh Anand, a Digital Marketing Specialist and Paid Media expert with over 4 years of experience working across New Zealand and India. Holding a Master's degree in Digital Business from Eastern Institute of Technology, New Zealand, I have honed my skills in creating and optimizing impactful marketing strategies for both B2B and B2C sectors, including real estate, retail, lifestyle, education, and non-profit. I specialize in paid media, SEO, content creation, and video editing, combining creativity and data-driven decision-making to deliver measurable results. With hands-on expertise in Google Ads, Meta Ads Manager, SEMrush, and video production, I am passionate about driving brand authority and growth through innovative digital marketing campaigns.…Hi, I am Rajbir Singh Anand, a Digital Marketing Specialist and Paid Media expert with over 4 years of experience working across New Zealand and India. Holding a Master's degree in Digital Business from Eastern Institute of Technology, New Zealand, I have honed my skills in creating and optimizing impactful marketing strategies for both B2B and B2C sectors, including real estate, retail, lifestyle, education, and non-profit. I specialize in paid media, SEO, content creation, and video editing, combining creativity and data-driven decision-making to deliver measurable results. With hands-on expertise in Google Ads, Meta Ads Manager, SEMrush, and video production, I am passionate about driving brand authority and growth through innovative digital marketing campaigns.

Available to hire

Hi, I am Rajbir Singh Anand, a Digital Marketing Specialist and Paid Media expert with over 4 years of experience working across New Zealand and India. Holding a Master’s degree in Digital Business from Eastern Institute of Technology, New Zealand, I have honed my skills in creating and optimizing impactful marketing strategies for both B2B and B2C sectors, including real estate, retail, lifestyle, education, and non-profit.

I specialize in paid media, SEO, content creation, and video editing, combining creativity and data-driven decision-making to deliver measurable results. With hands-on expertise in Google Ads, Meta Ads Manager, SEMrush, and video production, I am passionate about driving brand authority and growth through innovative digital marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Marketing Specialist & Video Producer at AJV Global

December 1, 2023 - August 29, 2025

Manage paid advertising campaigns across Google, Meta, TikTok, and YouTube, achieving a 22% improvement in CTR. Plan, shoot, and edit video content for Meta and YouTube platforms, producing client testimonial videos, FAQ reels, and lead generation assets. Oversee SEO strategy to improve organic visibility and rankings using SEMrush. Implement tracking tools such as Google Tag Manager, GA4, and Meta Pixels to analyse marketing funnels and remarketing efforts. Maintain and enhance the company website including content updates and performance optimizations. Collaborated with notable brands like Education New Zealand, Yoobee College, and Media Design School.

Social Media Manager / Content Creator at Giapo Ice Cream

February 29, 2024 - August 20, 2025

Developed and executed content strategies and social media calendars that increased engagement by 20% across Instagram, TikTok, and Facebook within three months. Produced high-quality videos and photos for social media and website. Created blog posts which improved website traffic by 15% through compelling storytelling.

Casting Director at Own Bollywood Casting Agency

March 31, 2023 - August 20, 2025

Founded and led a casting agency in Mumbai managing a team to meet diverse talent sourcing needs for film projects. Partnered with directors and producers to align casting with project vision. Negotiated contracts to secure talent within budget and deadlines. Demonstrated leadership by mentoring team members and overseeing casting operations. Applied creative problem-solving to consistently deliver high-quality results under tight deadlines.

Marketing Specialist & Video Producer at AJV Global

December 1, 2023 - Present

Managing paid advertising campaigns on Google, Meta, TikTok and YouTube, improving click-through rate by 22%. Responsible for planning, shooting, and editing short and long-form video content for Meta and YouTube, producing client testimonial videos, FAQ reels, and lead generation assets. Leading SEO strategy across the company website using SEMrush to improve organic visibility and rankings. Implementing Google Tag Manager, GA4, and Meta Pixels to track goals and analyze the marketing funnel and remarketing efforts. Maintaining the company website through page creation, blog uploads, plugin updates, and performance optimization. Collaborated with reputed brands such as Education New Zealand, Yoobee College, and Media Design School.

Social Media Manager / Content Creator at Giapo Ice Cream

February 29, 2024 - August 28, 2025

Created content strategies and social media calendars to boost engagement. Produced high-quality visual content including videos and photos for Giapo Ice Cream’s social media pages and website. Increased social media engagement by 20% in the first three months via content strategies implemented across Instagram, TikTok, and Facebook. Authored blog posts that increased website traffic by 15% through engaging storytelling.

Casting Director at Freelance / Own Casting Agency

March 31, 2023 - August 28, 2025

Founded and led a Bollywood casting agency managing a team to fulfill diverse project needs. Partnered with directors and producers to creatively source talent aligned with project visions. Negotiated contracts with actors, managers, and agencies to secure talent within budget. Oversaw casting operations and mentored team members. Applied creative problem-solving to deliver high-quality results under tight deadlines.

Marketing Specialist at AJV Global

August 31, 2025 - September 1, 2025

Led multi-channel paid media campaigns across Google, Meta, YouTube, and TikTok, reducing cost per lead by 22%. Executed SEO strategies that boosted organic traffic by 35%, producing 100+ marketing assets including videos and reels. Implemented advanced tracking with Google Tag Manager, GA4, and Meta Pixel for full-funnel measurement. Collaborated with leadership on brand positioning and marketing innovation while managing website SEO and content.

Social Media Manager at Giapo Ice Cream

February 29, 2024 - September 1, 2025

Achieved 300% organic reach growth within one month using a TikTok-first video strategy. Increased social engagement by 20% in three months and produced high-quality visual and video content for social media, website, and PR. Managed Google App Ads and paid social campaigns to boost mobile app downloads and local SEO via Google My Business.

Casting Director at Self-Founded Agency

March 31, 2023 - September 1, 2025

Founded and scaled a leading casting agency in Mumbai delivering 1000+ projects spanning films, ads, and music videos. Built partnerships with top directors and agencies, negotiated contracts, and managed talent scouting to deliver projects on tight deadlines with a streamlined digital talent database enhancing efficiency.