I am a dynamic and imaginative creative with a BA in English Studies and Creative Writing, offering over 7 years of experience in visual storytelling, illustration, brand development, and multimedia content creation. I combine artistic intuition with strategic thinking to craft impactful narratives—both visual and written—that resonate with diverse audiences. With a proven track record in creative direction, project management, and customer-focused communication, I bring energy, originality, and professionalism to every collaboration. I thrive in fast-paced, collaborative environments where creativity and storytelling are key, whether leading a brand identity from scratch or crafting a compelling editorial illustration.

Zareena Jade Smith

I am a dynamic and imaginative creative with a BA in English Studies and Creative Writing, offering over 7 years of experience in visual storytelling, illustration, brand development, and multimedia content creation. I combine artistic intuition with strategic thinking to craft impactful narratives—both visual and written—that resonate with diverse audiences. With a proven track record in creative direction, project management, and customer-focused communication, I bring energy, originality, and professionalism to every collaboration. I thrive in fast-paced, collaborative environments where creativity and storytelling are key, whether leading a brand identity from scratch or crafting a compelling editorial illustration.

Available to hire

I am a dynamic and imaginative creative with a BA in English Studies and Creative Writing, offering over 7 years of experience in visual storytelling, illustration, brand development, and multimedia content creation. I combine artistic intuition with strategic thinking to craft impactful narratives—both visual and written—that resonate with diverse audiences. With a proven track record in creative direction, project management, and customer-focused communication, I bring energy, originality, and professionalism to every collaboration. I thrive in fast-paced, collaborative environments where creativity and storytelling are key, whether leading a brand identity from scratch or crafting a compelling editorial illustration.

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Work Experience

Freelance Artist & Writer / Owner at Pumpkynvine
September 1, 2015 - Present
Built and curated the creative brand Pumpkynvine, managing all visual content, promotional media, and marketing strategy. Developed concept artwork for multimedia art shows, with work selected as official title images featured in promotions. Produced bespoke character commissions tailored to client visions. Illustrated and designed a full fantasy anthology including cover and layout; invited to contribute as illustrator and writer for future volumes. Led visual rebrands, logo design, social media strategies, and cohesive brand storytelling. Currently ghostwriting a memoir for a US client under confidentiality.
Content Creator at Hidden Gem Gaming Café
January 1, 2024 - August 11, 2025
Scripted, filmed, and edited social media and promotional campaign content including teasers, product showcases, and themed shoots. Managed full creative production process including moodboarding, scene design, casting, and direction aligned with brand identity. Monitored trends and algorithm changes to optimize reach and engagement across platforms.
Deputy Manager at WHSmith
February 1, 2023 - August 11, 2025
Managed day-to-day store operations including team leadership, merchandising, stock control, and cash handling. Improved visual merchandising and seasonal displays to enhance customer experience. Provided expert product knowledge and personalized service contributing to sales growth and team success. Maintained consistent branding and cleanliness for a professional store environment.
English Teacher (TEFL) at Little Leaders Academy
January 1, 2021 - August 11, 2025
Designed and implemented creative cross-curricular lesson plans integrating art, science, and storytelling for language learning. Played a key role in designing the school library—advising on layout, interior design, visual branding, murals, and signage. Transitioned seamlessly to remote teaching during pandemic, maintaining educational continuity with adapted digital content.
English Teacher (TEFL) at Andover Academy
September 1, 2019 - August 11, 2025
Developed a school-wide writing program enhancing students' creative and academic writing via structured storytelling. Created tailored lesson plans for diverse age groups (4–13 years) and learning levels, promoting an inclusive and collaborative classroom culture while managing multiple subjects independently.

Education

Bachelors Degree (Hons) English Studies and Creative Writing at University of Winchester
January 1, 2013 - January 1, 2016

Qualifications

TEFL (Teaching English as a Foreign Language) – Distinction
June 1, 2017 - August 11, 2025

Industry Experience

Media & Entertainment, Education, Retail, Software & Internet, Professional Services