Available to hire
I am a Creative Director with 15 years of hands-on experience in creative direction, product development, and branding. I excel at devising and applying new ideas and innovations to propel companies forward by building a competitive advantage. Over the years, I have led global creative strategies, designed packaging lines, and optimized user experiences to significantly increase brand visibility and customer engagement.
I am also a versatile visual storyteller, experienced in filmmaking, photography, and motion design. I thrive in collaborative environments where I can blend strategic creativity with impactful communication, always paying close attention to detail and visual consistency to deliver exceptional results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Advanced
Work Experience
Creative Director at Confectionery Fruidoraix
September 1, 2013 - PresentLed the global creative strategy across all brand touchpoints including packaging, web, and print materials. Designed over 150 packaging lines for seasonal, luxury, and export collections, boosting shelf visibility by 30%. Developed product storytelling across branding and print, increasing customer engagement by 40% during promotional campaigns. Structured a fully branded Shopify store, yielding a 35% increase in monthly online sales. Optimized user experience across the e-commerce site to improve conversion and retention. Produced and scheduled over 500 social media assets, driving more than 200% growth in Instagram and Facebook communities. Coordinated with over 15 external partners to ensure quality and timely production. Developed limited-edition product lines annually, ensuring cohesive branding using Adobe Creative Suite.
Head of Marketing Communications (Freelance) at Royallepage
October 31, 2023 - August 11, 2025Developed and executed a short-term communications strategy to refresh the agency’s visual identity and online presence. Designed and launched 5 targeted real estate marketing campaigns, increasing listing visibility by 30% in key districts. Created bilingual content (EN/FR) for brochures, social posts, and property features, improving clarity for local and international buyers. Optimized Facebook and Instagram presence, leading to an 80% increase in engagement during the campaign period. Produced 2 internal newsletters to support team cohesion and highlight agent achievements. Managed photo editing and layout for 15+ property listings and 2 client events. Coordinated with external printers and a local media outlet to ensure consistency in brand messaging. Provided creative direction for signage and agent visual assets, reinforcing a high-end, trustworthy image.
Filmmaker Photographer Motion Designer (Freelance) at Dan B
January 31, 2018 - August 11, 2025Produced cinematic promotional video that reached over 20,000 views across platforms supporting the successful launch of a chef’s new fine dining restaurant. Directed, filmed, and edited all video content onsite over 3 shoot days, ensuring brand alignment across all assets. Developed a visual storytelling framework showcasing 6 signature dishes, 2 kitchen scenes, and the venue’s panoramic location. Integrated motion design to enhance 5 key transitions, including an animated logo and on-screen menu highlights. Delivered 6 export-ready video formats optimized for Instagram, Facebook, YouTube, and website banners. Contributed to an 80% increase in reservations within two months of campaign launch as reported by the restaurant’s booking system.
Photographer (Freelance) at Mercedes-AMG F1
November 30, 2017 - August 11, 2025Captured over 400 behind-the-scenes photos during the Mexican Grand Prix for use across Mercedes-AMG F1’s social media platforms. Delivered daily content batches with a turnaround time under 2 hours, enabling real-time publication throughout the 3-day event. Produced visual storytelling assets covering 15+ unique moments including pit lane, team prep, and exclusive hospitality access. Collaborated with a media team of 6 people to ensure consistent tone and alignment with the brand’s premium image. Contributed to a 10% increase in impressions and a 7% increase in engagement rate on Instagram and Twitter over race weekend. Engineered comprehensive shot lists tailored to event narratives, ensuring coverage aligned with Mercedes-AMG F1’s visual standards and marketing objectives. Sourced exclusive access to restricted paddock areas, capturing rare, high-impact imagery that amplified the brand’s storytelling across digital channels and broadcast features.
Filmmaker, Photographer & Motion Designer (Freelance) at Metro cash and carry
October 31, 2017 - August 11, 2025Produced a brand film to celebrate the store’s 1-year anniversary, capturing key team moments and client interactions. Shot and edited over 200 clips and 150+ photos, creating 3-minute highlight videos shared internally and across social channels. Delivered the full project in under 10 days from storyboard to final cut, ensuring on-time launch for the store event. Integrated light motion design to animate key messages and logos, boosting visual retention and emotional impact. Contributed to a 25% increase in engagement on the store’s Instagram and Facebook posts following the campaign.
Filmmaker, Photographer & Motion Designer (Freelance) at Harley-Davidson
June 30, 2017 - August 11, 2025Designed a series of 5 limited-edition illustrations for apparel, including T-shirts and tote bags, aligned with the brand’s bold identity. Produced a 90-second promotional video combining motion graphics, product shots, and music synced to brand aesthetics. Created visual assets for use across 3 sales channels including retail, online, and event booths. Delivered the full campaign in under 2 weeks from concept to production. Contributed to an 80% increase in merchandising sales during the 4-week launch campaign, transforming casual fans into product collectors.
Creative Director at Confectionery Fruidoraix
September 1, 2013 - PresentLed global creative strategy across all brand touchpoints, including packaging, web, and print materials. Designed over 150 packaging lines for seasonal, luxury, and export collections, increasing shelf visibility by 30%. Developed product storytelling across branding and print, boosting customer engagement by 40% during promotional campaigns. Designed and structured a fully branded Shopify store, increasing monthly online sales by 35%. Optimized user experience and visual flow across e-commerce to improve conversion and customer retention. Produced and scheduled over 500 social media assets resulting in over 200% growth on Instagram and Facebook. Coordinated with over 15 external partners to ensure quality and timely production. Developed limited-edition product lines annually, crafting visual identities and ensuring cohesive branding using Adobe Creative Suite.
Head of Marketing Communications (Freelance) at Royallepage
October 31, 2023 - August 11, 2025Developed and executed a short-term communications strategy to refresh agency visual identity and online presence. Designed and launched 5 targeted real estate marketing campaigns, increasing listing visibility by 30% in key districts. Created bilingual content (English/French) for brochures, social posts, and property features, improving clarity for local and international buyers. Optimized Facebook and Instagram presence, achieving +80% increase in engagement during the campaign period. Produced 2 internal newsletters to support team cohesion and highlight agent achievements. Managed photo editing and layout for 15+ property listings and 2 client events. Coordinated with printers and local media to ensure consistent brand messaging. Provided creative direction for signage and agent visual assets, reinforcing a high-end, trustworthy image.
Filmmaker, Photographer, Motion Designer (Freelance) at Dan B
January 31, 2018 - August 11, 2025Produced a cinematic promotional video that reached over 20,000 views supporting the launch of a chef’s new fine dining restaurant. Directed, filmed, and edited 100% of the video content onsite over three shooting days, ensuring brand alignment across all assets. Developed a visual storytelling framework showcasing signature dishes, kitchen scenes, and the venue’s panoramic location. Integrated motion design to enhance key transitions including animated logos and on-screen menu highlights. Delivered six export-ready video formats optimized for Instagram, Facebook, YouTube, and website banners. Contributed to an 80% increase in reservations within two months of the campaign launch.
Photographer (Freelance) at Mercedes-AMG F1
November 30, 2017 - August 11, 2025Captured over 400 behind-the-scenes photos during the Mexican Grand Prix for use on Mercedes-AMG F1’s social media platforms. Delivered daily content batches with turnaround under two hours, enabling real-time publication throughout the 3-day event. Produced visual storytelling assets covering unique moments such as pit lane, team prep, and exclusive hospitality access. Collaborated with a media team to ensure consistent tone and alignment with brand’s premium image. Contributed to a 10% increase in impressions and 7% increase in engagement rate on Instagram and Twitter over race weekend. Engineered comprehensive shot lists tailored to event narratives, ensuring diverse coverage aligned with marketing objectives. Secured exclusive access to restricted paddock areas, capturing rare, high-impact imagery amplifying digital and broadcast storytelling.
Filmmaker, Photographer & Motion Designer (Freelance) at Metro cash and carry
October 31, 2017 - August 11, 2025Produced a brand film to celebrate the store’s 1-year anniversary, capturing key team moments and client interactions. Shot and edited over 200 clips and 150+ photos, resulting in a 3-minute highlight video shared internally and across social channels. Delivered the full project in under 10 days from storyboard to final cut, ensuring on-time launch for the store event. Integrated light motion design to animate key messages and logos, boosting visual retention and emotional impact. Contributed to a 25% increase in engagement on the store’s Instagram and Facebook posts following the campaign.
Filmmaker, Photographer & Motion Designer (Freelance) at Harley-Davidson
June 30, 2017 - August 11, 2025Designed a series of 5 limited-edition illustrations for apparel including T-shirts and tote bags aligned with the brand’s bold identity. Produced a 90-second promotional video combining motion graphics, product shots, and music synced to brand aesthetics. Created visual assets for use across three sales channels (retail, online, event booths). Delivered the full campaign in under 2 weeks from concept to production. Contributed to an 80% increase in merchandising sales during the 4-week launch campaign, transforming casual fans into product collectors.
Creative Director at Confectionery Fruidoraix
September 1, 2013 - PresentLed the global creative strategy across all brand touchpoints including packaging, web, and print materials. Designed over 150 packaging lines for seasonal, luxury, and export collections boosting shelf visibility by 30%. Developed product storytelling across branding and print that increased customer engagement by 40% during promotional campaigns. Designed and structured a fully branded Shopify store resulting in a 35% increase in monthly online sales. Optimized user experience and visual flow to improve conversion and customer retention. Produced and scheduled over 500 social media assets, driving over 200% growth in Instagram and Facebook communities. Coordinated with over 15 external partners to ensure quality and timely production. Developed limited-edition product lines annually, ensuring cohesive branding using Adobe Creative Suite.
Head of Marketing Communications (Freelance) at Royall epage
October 31, 2023 - August 11, 2025Developed and executed a short-term communications strategy to refresh the agency's visual identity and online presence. Designed and launched 5 targeted real estate marketing campaigns, increasing listing visibility by 30% in key districts. Created bilingual content (EN/FR) for brochures, social posts, and property features, improving clarity for both local and international buyers. Optimized Facebook and Instagram presence leading to an 80% increase in engagement during campaign period. Produced 2 internal newsletters to support team cohesion and highlight agency achievements. Managed photo editing and layout for 15+ property listings and 2 client events. Coordinated with external printers and media outlets to ensure brand messaging consistency. Provided creative direction for signage and agent visual assets reinforcing a high-end, trustworthy image.
Filmmaker, Photographer, Motion Designer (Freelance) at Dan B
January 31, 2018 - August 11, 2025Produced a cinematic promotional video reaching over 20,000 views across platforms, supporting the launch of a new fine dining restaurant. Directed, filmed, and edited 100% of the video content onsite over 3 shoot days, ensuring brand alignment across assets. Developed a visual storytelling framework showcasing 6 signature dishes, 2 kitchen scenes, and the venue's panoramic location. Integrated motion design to enhance 5 key transitions including animated logo and on-screen menu highlights. Delivered 6 export-ready video formats optimized for Instagram, Facebook, YouTube, and website banners. Contributed to an 80% increase in reservations within two months of campaign launch according to booking data.
Photographer (Freelance) at Mercedes-AMG F1
November 30, 2017 - August 11, 2025Captured over 400 behind-the-scenes photos during the Mexican Grand Prix for use across the Mercedes-AMG F1 social media platforms. Delivered daily content batches with turnaround times under 2 hours enabling real-time publications during the 3-day event. Produced visual storytelling assets covering 15+ unique moments including pit lane, team prep, and exclusive hospitality access. Collaborated with a media team of 6 to ensure consistent tone and alignment with the brand’s premium image. Contributed to a 10% increase in impressions and 7% increase in engagement rate on Instagram and Twitter over race weekend. Engineered comprehensive shot lists tailored to event narratives ensuring diverse coverage aligned with brand standards and marketing objectives. Sourced exclusive access to restricted paddock areas capturing rare, high-impact imagery amplifying the brand story across digital channels and broadcasts.
Filmmaker, Photographer & Motion Designer (Freelance) at Metro Cash and Carry
October 31, 2017 - August 11, 2025Produced a brand film to celebrate the store's 1-year anniversary capturing key team moments and client interactions. Shot and edited over 200 clips and 150+ photos resulting in a 3-minute highlight video shared internally and across social channels. Delivered the full project in under 10 days from storyboard to final cut ensuring on-time launch for the store event. Integrated light motion design to animate key messages and logos boosting visual retention and emotional impact. Contributed to a 25% increase in engagement on the store’s Instagram and Facebook posts following the campaign.
Filmmaker, Photographer & Motion Designer (Freelance) at Harley-Davidson
June 30, 2017 - August 11, 2025Designed a series of 5 limited-edition illustrations for apparel including T-shirts and tote bags aligned with the brand’s bold identity. Produced a 90-second promotional video combining motion graphics, product shots, and music synced to brand aesthetics. Created visual assets for use across 3 sales channels (retail, online, event booths). Delivered the full campaign in under 2 weeks from concept to production. Contributed to an 80% increase in merchandising sales during the 4-week launch campaign, transforming casual fans into product collectors.
Creative Director at Confectionery Fruidoraix
September 1, 2013 - PresentLed the global creative strategy across all brand touch points including packaging, web, and print materials. Designed over 150 packaging lines for seasonal, luxury, and export collections boosting shelf visibility by 30%. Developed product storytelling across branding and print, increasing customer engagement by 40% during promotional campaigns. Designed and structured a fully branded Shopify store which resulted in a 35% increase in monthly online sales. Optimized user experience and visual flow on the e-commerce site to improve conversion and customer retention. Produced and scheduled over 500 social media assets, driving over 200% growth in the brand's Instagram and Facebook communities. Coordinated with over 15 external partners such as printers and suppliers to ensure quality and timely production. Developed limited-edition product lines annually with cohesive branding using Adobe Creative Suite.
Head of Marketing Communications (Freelance) at Royallee page
October 31, 2023 - August 11, 2025Developed and executed a short-term communications strategy to refresh the agency’s visual identity and online presence. Designed and launched five targeted real estate marketing campaigns increasing listing visibility by 30% in key districts. Created bilingual content (English/French) for brochures, social posts, and property features improving clarity for local and international buyers. Optimized Facebook and Instagram presence leading to an 80% increase in engagement during the campaign period. Produced two internal newsletters supporting team cohesion and highlighting agent achievements. Managed photo editing and layout for 15+ property listings and two client events. Coordinated with external printers and a local media outlet to ensure consistency in brand messaging. Provided creative direction for signage and agent visual assets reinforcing a high-end, trustworthy image.
Filmmaker, Photographer, Motion Designer (Freelance) at Dan B
January 31, 2018 - August 11, 2025Produced a cinematic promotional video that reached over 20,000 views across platforms supporting the launch of the chef’s new fine dining restaurant. Directed, filmed, and edited 100% of the video content on-site over 3 shoot days, ensuring brand alignment across all assets. Developed a visual storytelling framework showcasing 6 signature dishes, 2 kitchen scenes, and the venue’s panoramic location. Integrated motion design to enhance 5 key transitions including an animated logo and on-screen menu highlights. Delivered 6 export-ready video formats optimized for Instagram, Facebook, YouTube, and website banners. Contributed to an 80% increase in reservations within two months reported by the restaurant’s booking system.
Photographer (Freelance) at Mercedes-AMG F1
November 30, 2017 - August 11, 2025Captured over 400 behind-the-scenes photos during the Mexican Grand Prix for use across Mercedes-AMG F1’s social media platforms. Delivered daily content batches with a turnaround time under 2 hours, enabling real-time publication throughout the 3-day event. Produced visual storytelling assets covering 15+ unique moments including pit lane, team prep, and exclusive hospitality access. Collaborated with a media team of 6 to ensure consistent tone and alignment with the brand’s premium image. Contributed to a 10% increase in impressions and a 7% increase in engagement rate on Instagram and Twitter over race weekend. Engineered comprehensive shot lists tailored to event narratives ensuring diverse coverage aligned with Mercedes-AMG F1’s visual standards and marketing objectives. Sourced exclusive access to restricted paddock areas capturing rare, high-impact imagery that amplified brand storytelling across digital channels and broadcast features.
Filmmaker, Photographer & Motion Designer (Freelance) at Metro Cash and Carry
October 31, 2017 - August 11, 2025Produced a brand film to celebrate the store’s 1-year anniversary, capturing key team moments and client interactions. Shot and edited over 200 clips and 150+ photos resulting in 3-minute highlight videos shared internally and across social channels. Delivered the full project in under 10 days, from storyboard to final cut, ensuring on-time launch for the store event. Integrated light motion design to animate key messages and logos, boosting visual retention and emotional impact. Contributed to a 25% increase in engagement on the store’s Instagram and Facebook posts following the campaign.
Filmmaker, Photographer & Motion Designer (Freelance) at Harley-Davidson
June 30, 2017 - August 11, 2025Designed a series of 5 limited-edition illustrations for apparel including T-shirts and tote bags aligned with the brand’s bold identity. Produced a 90-second promotional video combining motion graphics, product shots, and music synced to brand aesthetics. Created visual assets for use across 3 sales channels (retail, online, event booths). Delivered the full campaign in under 2 weeks from concept to production. Contributed to an 80% increase in merchandising sales during the 4-week launch campaign transforming casual fans into product collectors.
Education
Master Art Direction at LISAA
January 1, 2025 - August 11, 2025Bachelor Art Director Digital Campus at Digital Campus
January 1, 2024 - August 11, 2025Advanced Diploma in Graphic Design at ESDAC
January 1, 2015 - December 31, 2015Master Art Direction at LISAA (France, Remote)
January 1, 2025 - December 31, 2025Bachelor Art Director Digital Campus at Digital Campus (France, Remote)
January 1, 2024 - December 31, 2024Advanced Diploma in Graphic Design Minor in Graphic Design at ESDAC Aix-en-Provence
January 1, 2015 - December 31, 2015Master Art Direction at LISAA, France (Remote)
January 1, 2025 - December 31, 2025Bachelor Art Director Digital Campus at Digital Campus, France (Remote)
January 1, 2024 - December 31, 2024Advanced Diploma in Graphic Design Minor in Graphic Design at ESDAC, Aix-en-Provence, France
January 1, 2015 - December 31, 2015Master Art Direction at LISAA
January 1, 2025 - December 31, 2025Bachelor Art Director Digital Campus at Digital Campus
January 1, 2024 - December 31, 2024Advanced Diploma in Graphic Design at ESDAC
January 1, 2015 - December 31, 2015Qualifications
EU Drone Pilot Certificate Certified Drone Pilot – A1/A3 Subcategories (EU Regulation)
January 1, 2024 - August 11, 2025EU Drone Pilot Certificate Certified Drone Pilot – A1/A3 Subcategories (EU Regulation)
January 1, 2024 - August 11, 2025EU Drone Pilot Certificate Certified Drone Pilot – A1/A3 Subcategories (EU Regulation)
January 1, 2024 - August 11, 2025EU Drone Pilot Certificate Certified Drone Pilot – A1/A3 Subcategories (EU Regulation)
January 1, 2024 - August 11, 2025Industry Experience
Consumer Goods, Media & Entertainment, Real Estate & Construction, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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