I'm Karolina Rerichova, a Prague-born creative art director and artist, currently living and creating in Lausanne, Switzerland.\n\nWith over 18 years of experience in advertising agencies, marketing departments, and as a freelancer, I approach each project with passion and enthusiasm. I specialize in crafting impactful Visual Brand Identities. I am passionate about innovation and actively explore and integrate cutting-edge AI tools to elevate graphic design, expand creative possibilities, and enhance visual storytelling. I offer my expertise to navigate this dynamic process and elevate brands.…

Karolina Rerichova

PRO

I'm Karolina Rerichova, a Prague-born creative art director and artist, currently living and creating in Lausanne, Switzerland.\n\nWith over 18 years of experience in advertising agencies, marketing departments, and as a freelancer, I approach each project with passion and enthusiasm. I specialize in crafting impactful Visual Brand Identities. I am passionate about innovation and actively explore and integrate cutting-edge AI tools to elevate graphic design, expand creative possibilities, and enhance visual storytelling. I offer my expertise to navigate this dynamic process and elevate brands.…

Available to hire

I’m Karolina Rerichova, a Prague-born creative art director and artist, currently living and creating in Lausanne, Switzerland.\n\nWith over 18 years of experience in advertising agencies, marketing departments, and as a freelancer, I approach each project with passion and enthusiasm. I specialize in crafting impactful Visual Brand Identities. I am passionate about innovation and actively explore and integrate cutting-edge AI tools to elevate graphic design, expand creative possibilities, and enhance visual storytelling. I offer my expertise to navigate this dynamic process and elevate brands.

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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Beginner
Czech
Fluent

Work Experience

Sr. Global Art & Graphic Designer at Bata Group
January 1, 2020 - Present
Developed global brand identity and collaborated with product teams on logos, hangtags, and campaigns. Designed technical manuals, presentations, and brand equity campaigns. Created visual identity for Bata Children's Program, Bata Club loyalty program, and in-store campaigns. Oversaw offline and online global identity development.
Global Art & Visual Identity Designer and Manager at Bata Group
January 1, 2020 - August 11, 2025
Led a team of three designers to ensure cohesive brand identity across projects. Spearheaded global rebranding initiative, creating a new unified visual identity for Bata. Designed event identities including Bata Fashion Weekend. Led branding for new footwear brands and developed packaging for the BATA/CARE shoe cleaner range. Managed external agencies and supervised campaign shoots, traveling frequently to oversee global implementation.
Sr. Art Director at Leo Burnett
January 1, 2017 - August 11, 2025
Led visual development of major brands collaborating with copywriters and 3D designers. Managed a team for successful marketing campaigns and events. Won multiple advertising tenders for clients including Jeep/Fiat, Globus, Indulona/SENECA, and Philip Morris International.
Sr. Global Art & Visual Identity Designer and Manager at Bata Group
December 31, 2020 - September 16, 2025
Led a team of three designers, ensuring cohesive brand identity across all projects. Spearheaded a global rebranding initiative, creating a new unified visual identity for Bata. Designed event identities, including the Bata Fashion Weekend. Led branding efforts for new footwear brands and developed packaging for the BATA/CARE shoe cleaner range. Managed external creative agencies and supervised campaign shoots. Frequent global travel to oversee implementation of branding strategies.
Sr. Global Art & Graphic Designer at Bata Group
December 31, 2024 - September 16, 2025
Developed global brand identity and collaborated with product teams on logos, hangtags, and campaigns. Designed technical manuals, presentations, and brand equity campaigns. Created visual identity for Bata Children’s Program, Bata Club loyalty program, and in-store campaigns. Oversaw offline and online global identity development.
Sr. Art Director at Leo Burnett
December 31, 2017 - September 16, 2025
Led the visual development of major brands, collaborating with copywriters and 3D designers. Managed a team to execute successful marketing campaigns and events. Won multiple advertising tenders for major clients, including Jeep/Fiat, Globus, Indulona/SENECA, and Philip Morris International.
Senior Global Art & Graphic Designer at Bata Group
January 1, 2024 - September 16, 2025
Developed global brand identity and collaborated with product teams on logos, hangtags, and campaigns. Designed technical manuals, presentations, and brand equity campaigns. Created visual identity for Bata Children’s Program, Bata Club loyalty program, and in-store campaigns. Oversaw offline and online global identity development.
Global Art & Visual Identity Designer and Manager at Bata Group
January 1, 2020 - September 16, 2025
Led a team of three designers, ensuring cohesive brand identity across all projects. Spearheaded a global rebranding initiative, creating a new unified visual identity for Bata. Designed event identities, including the Bata Fashion Weekend. Led branding efforts for new footwear brands and developed packaging for the BATA/CARE shoe cleaner range. Managed external creative agencies and supervised campaign shoots. Frequent global travel to oversee implementation of branding strategies.
Senior Art Director at Leo Burnett
January 1, 2017 - September 16, 2025
Led the visual development of major brands, collaborating with copywriters and 3D designers. Managed a team to execute successful marketing campaigns and events. Won multiple advertising tenders for major clients, including Jeep/Fiat, Globus, Indulona/SENECA, and Philip Morris International.
Sr. Global Art & Graphic Designer at Bata Brands SA, Global Marketing
January 1, 2024 - January 1, 2024
Developed a cohesive visual communication style and brand guidelines for Bata across 72 countries, enabling consistent application and localization through open data for markets.
Graphic Designer at Akcent
January 1, 2014 - January 1, 2014
Graphic and Pre-press service agency Prague.
Creative Director at Underline
January 1, 2015 - January 1, 2015
Creative Activation Agency Prague.
Sr. Art Director at Leo Burnett Prague / Publicis Group Czech
January 1, 2017 - January 1, 2017
Art direction across campaigns, contributing to brand identity and creative concepts.
Global Art & Visual Identity Designer at Bata the Brand, Global Marketing
January 1, 2020 - January 1, 2020
Led global art and visual identity design, developing design systems and brand guidelines for worldwide markets.

Education

Bachelor of Arts at University J. E. Purkyně, Faculty of Arts and Design
January 1, 2005 - January 1, 2010
Matriculation - Promotional Arts at Václav Hollar High School of Art
January 1, 1999 - January 1, 2003
Visual Merchandising and Display (Online course) at University of the Arts - Online course
January 1, 2022 - December 31, 2022
Communication Skills, Finance for Non-Finance at BATA e-University
January 1, 2023 - December 31, 2024
Bachelor of Arts - Graphic Design at University J. E. Purkyně, Faculty of Arts and Design
January 1, 2005 - December 31, 2010
Matriculation - Promotional Arts at Václav Hollar High School of Art
January 1, 1999 - December 31, 2003
Visual Merchandising and Display at University of the Arts - Online course
January 1, 2022 - September 16, 2025
Bachelor of Arts at University J. E. Purkyně, Faculty of Arts and Design
January 1, 2005 - January 1, 2010
Matriculation - Promotional Arts at Václav Hollar High School of Art
January 1, 1999 - January 1, 2003
Visual Merchandising and Display at University of the Arts - Online course
January 1, 2022 - January 1, 2022
SR. GLOBAL ART & GRAPHIC DESIGNER at Bata Group
January 1, 2020 - January 1, 2024
Promotional Arts - Matriculation at High school of Hollar, Czech Republic
January 1, 1999 - January 1, 2003
Bachelor of Arts / Graphic Design at University UJEP, Czech Republic
January 1, 2005 - January 1, 2010
Visual Merchandising and Display at University of the Arts, United Kingdom
January 1, 2022 - November 17, 2025
Communication Skills, Finance for non-finance at Bata e-University, Switzerland
January 1, 2023 - January 1, 2024

Qualifications

EFFIE AWARD CZ GOLD - Consumer Goods
November 1, 2016 - August 11, 2025
EFFIE AWARD CZ GOLD - Banking, Insurance, Finance
June 1, 2016 - August 11, 2025
IMC EUROPEAN AWARDS BRONZE - Loyalty Marketing
November 1, 2016 - August 11, 2025
Visual Merchandising and Display
January 1, 2022 - January 1, 2022
Finance for Non-Finance
January 1, 2023 - January 1, 2024
SR. GLOBAL ART & GRAPHIC DESIGNER (Course)
January 1, 2020 - January 1, 2024

Industry Experience

Consumer Goods, Financial Services, Retail, Professional Services, Media & Entertainment, Education, Software & Internet, Other
    uniE621 Packaging design Reclar
    Skincare rituals reflect your unique beauty. RECLAR enhances the routine by deeply cleansing, healing blemishes, reducing wrinkles, boosting collagen, and brightening your skin. For Ritual peeler Reclar I was contacted to design new packaging and gift items for the European market. logo graphicdesigner branding designer packaging designer illustrator…
    uniE621 Merchandising design Reclar
    Challenge Choose a colour scheme appropriate to the beauty sector, specifically skincare. Box design and branding of gift items. Preparation of print data for production. Solution The design is delicate, clean, and feminine, evoking a sense of purity. Dots are incorporated as a graphic element to symbolize the refined pores achieved after using the peeler. logo graphicdesigner branding designer packaging designer illustrator…
    uniE621 Mark & Visual Identity Café_22
    Café_22 is a family-oriented café in Prague offering fresh, homemade food and a friend- ly staff. Cafe Restaurant is located in the heart of the historic city. This client approached me when he opened his restaurant. And a long-lasting collabo- ration was formed. I was responsible for all the design from the logo on the restaurant's sign, posters, menus for breakfast and lunch and special events to the design of the entrance carpet. photo logo branding graphicdesigner designer illustrator…
    uniE621 Menus & Posters Café_22
    Challenge Create a contemporary identity that blends with the historic, tourist-heavy area, clearly presenting the offer to foreign customers. Use durable, easy-to-maintain materials for the menu design. Solution Design of a cohesive visual style with a blend of classic and modern fonts, a luxurious color scheme, and high-quality dish photography. The menu is printed on durable, paper-thin PVC. photo logo branding graphicdesigner designer illustrator menu design posters…
    uniE621 Packaging design Vino Noir*
    Challenge Design a luxurious yet creative logotype with a touch of dignified wit. Develop a label and three tiers of packaging, ranging from budget-friendly options to an elegant wooden gift box. Solution I designed a typographically clean logotype, incorporating a bottle symbol in place of the letter 'n.' For the wrapping paper and single bottle box, I selected black to complement the product's name and essence. logo graphicdesigner photo branding designer packaging design…
    uniE621 Logo Vino Noir*
    VINO NOIR is a limited edition red wine for an Italian supplier. He approached me to come up with a logo to be reflected on the packaging and gift box. It was also my task to design the presentation and packaging. logo graphicdesigner photo branding designer packaging design…
    uniE621 Mark Samourai Design
    SAMOURAI DESIGN is a young fashion brand offering elegant women's luxury fashion inspired by Eastern art and love for design. Its logo represents a stand against fashion uniformity. The founders asked me to design a brand identity for their emerging company, including product labels and a comprehensive manual detailing all usage guidelines. logo graphicdesigner branding illustrator designer…
    uniE621 Visual Identity Samourai Design
    Challenge The brief required representing the samurai and incorporating the color red, an accent of love, with a particular emphasis on elements inspired by the Japanese flag, which the client greatly admired. Solution I designed a round mark featuring a helmet symbol. The wordmark SAMOURAI DESIGN represents the letters "AMOUR" prominently highlighted in red within the logotype. photo logo graphicdesigner illustrator branding webdesigner designer…
    uniE621 Brand materials Ťupa Architects
    Challenge The primary objective was to craft a cool, modern, and technical identity, with the biggest challenge being the incorporation of the 'hook' over the letter 'T'. Solution The logo's technical design enabled a distinctive, yet playful visual identity. I resolved the 'hook' challenge by integrating it as a square in the 'T' and balanced it with a matching square in the 'A'. photo logo branding graphicdesigner designer…
    uniE621 Mark Tupa Architects
    TUPA ARCHITECTS specializes in ground structures and interior design for residential and commercial spaces, handling all engineering aspects. The studio's owner approached me to design an unconventional, timeless logo and all essential print materials for his work and presentations. logo graphicdesigner branding designer…
    uniE621 Bata Campaign - ME & Comfortable with it
    Challenge Design an atrractive graphic mark suitable for both online and print applications, with options that vary in the emphasis on the word "ME." Solution The result was a distinctive mark that seamlessly integrated across all media. A corporate typeface was employed, with specific cuts from the font family applied to the word "ME." The composition was tailored to suit various applications. photo logo graphicdesigner branding designer…
    uniE621 Bata Signature design - ME & Comfortable with it
    "Me&Comfortable with it" has been a key brand message for several years, utilized in both print campaigns and online interfaces. The goal was to convey to customers the importance of feeling comfortable in their own skin and embracing their true selves. I was tasked with visually interpreting this claim in a purely graphic manner to effectively complement the media in which it was used. logo graphicdesigner branding designer…