nnWith over 18 years of experience in advertising agencies, marketing departments, and as a freelancer, I approach each project with passion and enthusiasm. I specialize in crafting impactful Visual Brand Identities.
I’m Karolina Rerichova, a Prague-born creative art director and artist, currently living and creating in Lausanne, Switzerland.\n\nWith over 18 years of experience in advertising agencies, marketing departments, and as a freelancer, I approach each project with passion and enthusiasm. I specialize in crafting impactful Visual Brand Identities. I am passionate about innovation and actively explore and integrate cutting-edge AI tools to elevate graphic design, expand creative possibilities, and enhance visual storytelling. I offer my expertise to navigate this dynamic process and elevate brands.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Blender
Autodesk Maya
DaVinci Resolve Studio
Pro ToolsSkincare rituals reflect your unique beauty. RECLAR enhances the routine by deeply cleansing, healing blemishes, reducing wrinkles, boosting collagen, and brightening your skin. For Ritual peeler Reclar I was contacted to design new packaging and gift items for the European market. logo graphicdesigner branding designer packaging designer illustrator
Challenge Choose a colour scheme appropriate to the beauty sector, specifically skincare. Box design and branding of gift items. Preparation of print data for production. Solution The design is delicate, clean, and feminine, evoking a sense of purity. Dots are incorporated as a graphic element to symbolize the refined pores achieved after using the peeler. logo graphicdesigner branding designer packaging designer illustrator
Café_22 is a family-oriented café in Prague offering fresh, homemade food and a friend- ly staff. Cafe Restaurant is located in the heart of the historic city. This client approached me when he opened his restaurant. And a long-lasting collabo- ration was formed. I was responsible for all the design from the logo on the restaurant's sign, posters, menus for breakfast and lunch and special events to the design of the entrance carpet. photo logo branding graphicdesigner designer illustrator
Challenge Create a contemporary identity that blends with the historic, tourist-heavy area, clearly presenting the offer to foreign customers. Use durable, easy-to-maintain materials for the menu design. Solution Design of a cohesive visual style with a blend of classic and modern fonts, a luxurious color scheme, and high-quality dish photography. The menu is printed on durable, paper-thin PVC. photo logo branding graphicdesigner designer illustrator menu design posters
Challenge Design a luxurious yet creative logotype with a touch of dignified wit. Develop a label and three tiers of packaging, ranging from budget-friendly options to an elegant wooden gift box. Solution I designed a typographically clean logotype, incorporating a bottle symbol in place of the letter 'n.' For the wrapping paper and single bottle box, I selected black to complement the product's name and essence. logo graphicdesigner photo branding designer packaging design
VINO NOIR is a limited edition red wine for an Italian supplier. He approached me to come up with a logo to be reflected on the packaging and gift box. It was also my task to design the presentation and packaging. logo graphicdesigner photo branding designer packaging design
SAMOURAI DESIGN is a young fashion brand offering elegant women's luxury fashion inspired by Eastern art and love for design. Its logo represents a stand against fashion uniformity. The founders asked me to design a brand identity for their emerging company, including product labels and a comprehensive manual detailing all usage guidelines. logo graphicdesigner branding illustrator designer
Challenge The brief required representing the samurai and incorporating the color red, an accent of love, with a particular emphasis on elements inspired by the Japanese flag, which the client greatly admired. Solution I designed a round mark featuring a helmet symbol. The wordmark SAMOURAI DESIGN represents the letters "AMOUR" prominently highlighted in red within the logotype. photo logo graphicdesigner illustrator branding webdesigner designer
Challenge The primary objective was to craft a cool, modern, and technical identity, with the biggest challenge being the incorporation of the 'hook' over the letter 'T'. Solution The logo's technical design enabled a distinctive, yet playful visual identity. I resolved the 'hook' challenge by integrating it as a square in the 'T' and balanced it with a matching square in the 'A'. photo logo branding graphicdesigner designer
TUPA ARCHITECTS specializes in ground structures and interior design for residential and commercial spaces, handling all engineering aspects. The studio's owner approached me to design an unconventional, timeless logo and all essential print materials for his work and presentations. logo graphicdesigner branding designer
Challenge Design an atrractive graphic mark suitable for both online and print applications, with options that vary in the emphasis on the word "ME." Solution The result was a distinctive mark that seamlessly integrated across all media. A corporate typeface was employed, with specific cuts from the font family applied to the word "ME." The composition was tailored to suit various applications. photo logo graphicdesigner branding designer
"Me&Comfortable with it" has been a key brand message for several years, utilized in both print campaigns and online interfaces. The goal was to convey to customers the importance of feeling comfortable in their own skin and embracing their true selves. I was tasked with visually interpreting this claim in a purely graphic manner to effectively complement the media in which it was used. logo graphicdesigner branding designer
Developed global brand identity and collaborated with product teams on logos, hangtags, and campaigns. Designed technical manuals, presentations, and brand equity campaigns. Created visual identity for Bata Children’s Program, Bata Club loyalty program, and in-store campaigns. Oversaw offline and online global identity development.
Developed a cohesive visual communication style and brand guidelines for Bata across 72 countries, enabling consistent application and localization through open data for markets.
Developed global brand identity and collaborated with product teams on logos, hangtags, and campaigns. Designed technical manuals, presentations, and brand equity campaigns. Created visual identity for Bata Children’s Program, Bata Club loyalty program, and in-store campaigns. Oversaw offline and online global identity development.
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