I am an ambitious Senior Art Director, illustrator, and Designer based in Amsterdam with over 10 years of extensive expertise in creative direction, design strategy, and team leadership. I have a proven ability to lead creative efforts and deliver impactful campaigns for high-profile brands such as adidas Global, McDonald's, Hunkemöller, and CheapTickets, driving growth across diverse markets. My work spans strategic concept development, concept visualization and execution, cross-department collaboration, and mentorship. I am passionate about creative storytelling and developing brand identities aligned with up-to-date consumer trends, especially among youth cultures across EMEA. I thrive in dynamic environments where I can leverage design to increase brand recognition and engagement.…

Anastasiia Shvetsova

I am an ambitious Senior Art Director, illustrator, and Designer based in Amsterdam with over 10 years of extensive expertise in creative direction, design strategy, and team leadership. I have a proven ability to lead creative efforts and deliver impactful campaigns for high-profile brands such as adidas Global, McDonald's, Hunkemöller, and CheapTickets, driving growth across diverse markets. My work spans strategic concept development, concept visualization and execution, cross-department collaboration, and mentorship. I am passionate about creative storytelling and developing brand identities aligned with up-to-date consumer trends, especially among youth cultures across EMEA. I thrive in dynamic environments where I can leverage design to increase brand recognition and engagement.…

Available to hire

I am an ambitious Senior Art Director, illustrator, and Designer based in Amsterdam with over 10 years of extensive expertise in creative direction, design strategy, and team leadership. I have a proven ability to lead creative efforts and deliver impactful campaigns for high-profile brands such as adidas Global, McDonald’s, Hunkemöller, and CheapTickets, driving growth across diverse markets.

My work spans strategic concept development, concept visualization and execution, cross-department collaboration, and mentorship. I am passionate about creative storytelling and developing brand identities aligned with up-to-date consumer trends, especially among youth cultures across EMEA. I thrive in dynamic environments where I can leverage design to increase brand recognition and engagement.

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Work Experience

Senior Brand Creative & Designer at CheapTickets, Trip.com Company
November 1, 2024 - Present
Developed mascot and branding strategies using global consumer trends to increase brand recognition aligned with EMEA youth culture and behavior trends. Executed key visuals and delivered cross-channel creative content, both physical and digital. Collaborated closely with Marketing, Engagement & Loyalty, and Product teams to craft impactful user engagement content.
Lead Creative Designer at TBWA/Neboko
October 31, 2024 - August 11, 2025
Supported Creative Director and Art Director in creating strategic concepts and solutions aligned with business goals. Designed concept boards for innovative storytelling and directed photographers, stylists, and editors to realize creative visions.
Senior Brand Designer at Primal Harvest
October 31, 2021 - August 11, 2025
Oversaw cross-platform marketing campaigns and project teams. Managed designers ensuring cohesive, high-quality creative output for diverse channels including social media, digital, and retail platforms for sport brand adidas. Mentored design team to raise skill levels from junior to medior. Developed and maintained brand and design guidelines for subsidiary brands: nutritional and CBD supplements, beauty brands.
Medior Graphic Designer at Primal Harvest
November 30, 2019 - August 11, 2025
Designed impactful visuals for various channels contributing to brand visual content creation.
Junior Graphic Designer at Academy of fashion and style
December 31, 2017 - August 11, 2025

Education

Bachelor at Zaporizhzhia Polytechnic National University, Ukraine
January 11, 2030 - August 11, 2025
Editorial Illustration Master at LABASAD, Spain
January 11, 2030 - August 11, 2025
Design Team Manager at Projactor Institut, Ukraine
January 11, 2030 - August 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Travel & Hospitality, Other