Available to hire
I am a creative technologist and web developer blending design, storytelling, and code to build engaging digital experiences. With a background in content strategy and user-centric design, I bring a sharp eye for detail and a solid understanding of both front-end and back-end development.
Recently, I deepened my technical skills through an intensive full-stack boot camp. I’m focused on building scalable, thoughtful web applications and ready to contribute to teams that value innovation, functionality, and beautiful design.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing and PR at Be Yellow
September 30, 2024 - August 11, 2025Developed creative content concepts for Be Yellow’s LinkedIn, Instagram, and blog, ensuring alignment with brand priorities and visual identity. Researched and tracked industry trends and social media best practices, incorporating relevant themes into digital campaigns. Created and refined press pitches and copy to enhance client engagement and reach, focusing on visually cohesive and brand-aligned storytelling.
Copywriter & Content Manager at Tecric (Website Hosting Service)
April 30, 2024 - August 11, 2025Built and customised websites using WordPress templates, adapting layouts to meet client vision and brand style. Developed SEO-friendly website copy and collaborated with design and development teams to create seamless user experiences. Supported the team with visual and content updates to digital platforms, ensuring alignment with the latest trends.
Editor & Social Media Manager at Paramount UK (MTV Division)
April 30, 2023 - August 11, 2025Produced multimedia content aligned with MTV’s brand identity, ensuring compliance with design standards and industry regulations. Partnered with the digital team to analyse social content performance, making data-driven adjustments to improve engagement. Developed guides and templates for digital media, enhancing consistency and efficiency for ongoing campaigns. Supported the digital strategy by managing assets in a CMS, focusing on optimising visual quality and user experience.
Web Design at Self-employed
January 1, 2025 - PresentDesigned and developed responsive websites for startups, creatives, and small business owners across various industries using WordPress and Webflow, increasing bookings and audience engagement. Delivered end-to-end projects from Figma wireframes to live builds, resulting in sold-out events and improved conversions. Created no-code landing pages and CMS integrations that supported brand growth, new client wins, and press interest.
Copywriter & Content Manager at Tecric (Website Hosting Service)
April 30, 2024 - August 11, 2025Built and customised websites using WordPress templates, adapting layouts to meet client vision and brand style. Developed SEO-friendly website copy and collaborated with design and development teams to create seamless user experiences. Supported the team with visual and content updates to digital platforms, ensuring alignment with the latest trends.
Editor & Social Media Manager at Paramount UK (MTV Division)
April 30, 2023 - August 11, 2025Produced multimedia content aligned with MTV’s brand identity, ensuring compliance with design standards and industry regulations. Partnered with the digital team to analyse social content performance, making data-driven adjustments to improve engagement. Developed guides and templates for digital media, enhancing consistency and efficiency for ongoing campaigns. Supported the digital strategy by managing assets in a CMS, focusing on optimizing visual quality and user experience.
Web Design Freelancer at Self-employed
January 1, 2025 - PresentDesigned and developed responsive websites for startups, creatives, and small business owners across various industries using WordPress and Webflow. Integrated features like booking systems and e-commerce to help clients streamline operations and boost revenue. Managed end-to-end projects and provided training for clients to maintain their sites confidently.
Copywriter & Web Designer at Tecric (Website Hosting Service)
June 30, 2024 - August 23, 2025Developed and optimized brand voice by consulting with clients to align with their website vision. Wrote SEO-friendly copy using meta tags and SEO best practices. Collaborated with cross-functional teams in web design, digital marketing, and back-end development. Built websites for clients using WordPress templates.
Editor & Social Media Manager at Paramount UK (MTV Division)
April 30, 2023 - August 23, 2025Partnered with the Director of Digital to analyze social content performance across Facebook/Instagram and implemented changes to improve conversion rates. Developed user guides for new staff, video guides for production teams, and digital strategy documents for the media team. Managed the organisation's website by updating and refining written content and assets using a headless CMS.
Web Designer at Self-employed
January 1, 2025 - PresentDesign and develop responsive websites for startups, creatives, and small business owners across various industries, using WordPress and Webflow. Integrated features like booking systems and e-commerce, helping clients streamline operations and boost revenue. Managed end-to-end projects and provided training to enable clients to confidently maintain their sites.
Copywriter & Web Designer at Tecric (Website Hosting Service)
June 30, 2024 - August 23, 2025Developed and optimized the brand voice, consulting with clients to align with their website vision. Wrote SEO-friendly copy for clients' websites using meta tags and other SEO best practices. Collaborated with cross-functional teams in web design, digital marketing, and back-end development. Worked with website owners, the director, and back-end developers for website structuring. Built websites for clients using WordPress templates.
Editor & Social Media Manager at Paramount UK (MTV Division)
April 30, 2023 - August 23, 2025Partnered with the Director of Digital to analyse social content performance across Facebook and Instagram and implement changes to improve conversion rates. Developed user guides for new staff, video guides for production teams, and digital strategy documents for the media team. Managed organisation's website by updating and refining written pieces and assets using a headless CMS.
Web Designer at Self-employed
January 1, 2025 - PresentDesign and develop responsive websites for startups, creatives, and small business owners across various industries using WordPress and Webflow. Integrate features like booking systems and e-commerce to help clients streamline operations and boost revenue. Manage projects end-to-end and provide training to enable clients to confidently maintain their sites.
Copywriter & Web Designer at Tecric
June 30, 2024 - August 23, 2025Developed and optimized brand voice by consulting with clients to align with their website vision. Wrote SEO-friendly copy using meta tags and SEO best practices. Collaborated with cross-functional teams in web design, digital marketing, and back-end development. Worked with website owners, directors, and developers on site structuring. Built client websites using WordPress templates.
Editor & Social Media Manager at Paramount UK (MTV Division)
April 30, 2023 - August 23, 2025Partnered with the Director of Digital to analyze social content performance on Facebook and Instagram and implemented changes to improve conversion rates. Developed user guides for new staff, video guides for production teams, and digital strategy documents for the media team. Managed the organisation's website by updating and refining written pieces and assets using a headless CMS.
Education
Boot Camp at Adobe Design Boot Camp
January 11, 2030 - August 11, 2025Boot Camp at The Complete 2024 Web Development Boot Camp
January 1, 2024 - August 11, 2025BSc Global Development 2:1 at University of Derby
January 11, 2030 - August 11, 2025Level 3 BTEC Extended Diploma Community Arts Practice at The BritSchool Of Performing Arts
January 11, 2030 - August 11, 2025BSc Global Development at University of Derby, Derbyshire
January 11, 2030 - August 11, 2025Level 3 BTEC Extended Diploma at The Brit School Of Performing Arts
January 11, 2030 - August 11, 2025Full-stack Web Development at Le Wagon
January 11, 2030 - August 11, 2025BSc Global Development at University of Derby
January 1, 2018 - January 1, 2021Community Arts Practice, Level 3 BTEC Extended Diploma at The Brit School Of Performing Arts
January 1, 2016 - January 1, 2018Full-stack Web Development Bootcamp at Le Wagon
January 1, 2025 - March 31, 2025Full-stack Web Development Bootcamp at Le Wagon
January 1, 2025 - March 31, 2025Web Development BootCamp at The Complete
January 1, 2024 - December 31, 2024BSc Global Development at University of Derby
January 1, 2018 - January 1, 2021Level 3 BTEC Extended Diploma Community Arts Practice at The Brit School of Performing Arts
January 1, 2016 - January 1, 2018Full-stack Web Development Bootcamp at Le Wagon
January 1, 2025 - March 31, 2025BSc Global Development at University of Derby
January 1, 2018 - January 1, 2021Level 3 BTEC Extended Diploma in Community Arts Practice at The Brit School of Performing Arts
January 1, 2016 - January 1, 2018Qualifications
Adobe Digital Design Boot Camp
January 11, 2030 - August 11, 2025Adobe Design BootCamp
January 11, 2030 - August 11, 20252024 Web Development BootCamp
January 11, 2030 - August 11, 2025Complete Web Development Bootcamp
January 1, 2024 - August 23, 2025Complete Web Development Bootcamp
January 1, 2024 - December 31, 2024Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
For this project, I designed and developed a custom e-commerce website for Rooted in Love, a wellness brand selling natural products like sea moss gel. I worked closely with the founder to align the visual identity with the brand’s earthy, holistic values, incorporating custom design elements, clear product categorisation, and a smooth checkout experience. I also integrated subscription options, mobile responsiveness, and provided a full offboarding pack including training tutorials and post-launch support to ensure long-term success.
We began with an in-depth market analysis, identifying key differentiators and positioning Chloe as an innovative leader in its space. I worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.
From logo design to typography and messaging, every element was designed to reflect Chloe’s coaching brand and commitment to efficiency. The website was designed with an intuitive user interface, ensuring easy navigation for both B2B and B2C users. This allowed potential partners to quickly understand Chloe’s value proposition and services.
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