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I am a Social Media Manager with over 10 years of experience leading social media strategy, specializing in using LinkedIn organically as a B2B growth channel. I have a proven ability to design and execute B2B LinkedIn strategies focused on lead generation and brand influence. I am a data-driven strategist with strong B2B copywriting skills, proficient in leveraging AI tools and social selling strategies to drive measurable revenue growth. Throughout my career, I have successfully partnered with over 150 industry-leading brands across various sectors creating engaging content and marketing campaigns that significantly increased engagement, website traffic, and online sales. I am passionate about enhancing community engagement by fostering strong relationships between brands and their audiences through proactive social media management and personalized interactions.…I am a Social Media Manager with over 10 years of experience leading social media strategy, specializing in using LinkedIn organically as a B2B growth channel. I have a proven ability to design and execute B2B LinkedIn strategies focused on lead generation and brand influence. I am a data-driven strategist with strong B2B copywriting skills, proficient in leveraging AI tools and social selling strategies to drive measurable revenue growth. Throughout my career, I have successfully partnered with over 150 industry-leading brands across various sectors creating engaging content and marketing campaigns that significantly increased engagement, website traffic, and online sales. I am passionate about enhancing community engagement by fostering strong relationships between brands and their audiences through proactive social media management and personalized interactions.

Paola Marquez

Social Media Manager, Creative Director, Content Creator, +2

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I am a Social Media Manager with over 10 years of experience leading social media strategy, specializing in using LinkedIn organically as a B2B growth channel. I have a proven ability to design and execute B2B LinkedIn strategies focused on lead generation and brand influence. I am a data-driven strategist with strong B2B copywriting skills, proficient in leveraging AI tools and social selling strategies to drive measurable revenue growth. Throughout my career, I have successfully partnered with over 150 industry-leading brands across various sectors creating engaging content and marketing campaigns that significantly increased engagement, website traffic, and online sales. I am passionate about enhancing community engagement by fostering strong relationships between brands and their audiences through proactive social media management and personalized interactions.…I am a Social Media Manager with over 10 years of experience leading social media strategy, specializing in using LinkedIn organically as a B2B growth channel. I have a proven ability to design and execute B2B LinkedIn strategies focused on lead generation and brand influence. I am a data-driven strategist with strong B2B copywriting skills, proficient in leveraging AI tools and social selling strategies to drive measurable revenue growth. Throughout my career, I have successfully partnered with over 150 industry-leading brands across various sectors creating engaging content and marketing campaigns that significantly increased engagement, website traffic, and online sales. I am passionate about enhancing community engagement by fostering strong relationships between brands and their audiences through proactive social media management and personalized interactions.

Available to hire

I am a Social Media Manager with over 10 years of experience leading social media strategy, specializing in using LinkedIn organically as a B2B growth channel. I have a proven ability to design and execute B2B LinkedIn strategies focused on lead generation and brand influence. I am a data-driven strategist with strong B2B copywriting skills, proficient in leveraging AI tools and social selling strategies to drive measurable revenue growth.

Throughout my career, I have successfully partnered with over 150 industry-leading brands across various sectors creating engaging content and marketing campaigns that significantly increased engagement, website traffic, and online sales. I am passionate about enhancing community engagement by fostering strong relationships between brands and their audiences through proactive social media management and personalized interactions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Social Media Strategist at Pao’s Fit World, Inc.

August 1, 2014 - Present

Executed results-driven social media initiatives for major brands, overseeing high-quality content creation and optimizing campaigns based on analytics to achieve measurable engagement and conversion goals. Advised on strategic direction and executed key content components for campaigns with industry-leading brands like Lincoln, Gaiam, BabyBjorn, and MegaFood, resulting in a 30% increase in average engagement rates across multiple platforms. Collaborated on integrated multi-channel marketing campaigns for prominent brands such as Walmart, Target, and Kohl's, boosting website traffic by 20% and online sales by 25%. Implemented data-driven insights to optimize social media strategies and spearheaded paid social media advertising campaigns achieving a consistent ROAS of over 3x for 14 months. Cultivated vibrant online communities for brands like Michelob and Calia by proactively engaging followers and fostering dialogue, enhancing brand loyalty and positive sentiment.

Social Media Content Creator & Influencer at Pao’s Fit World, Inc.

August 1, 2014 - Present

Conceptualized, produced, and distributed compelling social media content, collaborating with renowned brands on influencer initiatives to enhance brand visibility, reach, and sales. Partnered with over 150 diverse brands across multiple industries including major retailers, fitness leaders, CPG giants, finance institutions, and public sector programs to execute branded content campaigns. Developed creative content concepts aligned with brand objectives, increasing organic reach and shares by 15-20% through engaging storytelling. Optimized content with SEO best practices and industry trends, enhancing search visibility and organic traffic. Produced visually compelling photography and sought-after short-form video content, earning positive brand feedback.

Personal Trainer & Nutrition Specialist at Pao’s Fit World, Inc.

January 1, 2023 - August 11, 2025

Created integrated personal training regimens and personalized nutrition plans. Empowered over 4,000 women to achieve their fitness goals by designing and implementing customized fitness programs and providing tailored nutritional guidance. Generated over $100,000 in annual revenue for seven consecutive years through strategic marketing and sales of specialized online fitness and nutrition programs.

Field Service Manager at Electrolux

September 1, 2013 - August 11, 2025

Managed field service operations in Maracaibo, Venezuela.

Instrumentation and Controls Engineer at PDVSA Petroleos de Venezuela S.A.

April 1, 2009 - August 11, 2025

Conducted instrumentation and control engineering tasks in Maracaibo, Venezuela.

Social Media Strategist at Pao’s Fit World, Inc.

August 1, 2014 - Present

Executed results-driven social media initiatives for major brands, overseeing high-quality content creation and optimizing campaigns with analytics to achieve measurable engagement and conversion goals. Advised on strategic direction and executed key content components for campaigns with industry-leading brands such as Lincoln, Gaiam, BabyBjorn, and MegaFood, achieving a 30% increase in engagement rates. Collaborated on multi-channel marketing campaigns for Walmart, Target, and Kohl’s leading to 20% more website traffic and 25% increase in online sales. Spearheaded Meta paid advertising campaigns maintaining a consistent ROAS over 3x for 14 consecutive months. Cultivated strong online communities for brands like Michelob and Calia by engaging followers and fostering brand loyalty.

Social Media Content Creator & Influencer at Pao’s Fit World, Inc.

August 1, 2014 - Present

Conceptualized, produced, and distributed compelling social media content, partnering with over 150 brands including Walmart, Target, Nike, Adidas, Chobani, Campbell’s, Wells Fargo, and FEMA. Developed creative content concepts aligned with brand goals, increasing organic reach and shares by 15-20%. Improved search engine visibility and organic growth by applying SEO best practices and leveraging trends. Produced photography and short-form video content that effectively captured target audiences and enhanced brand narratives.

Personal Trainer & Nutrition Specialist at Pao’s Fit World, Inc.

January 1, 2023 - August 11, 2025

Created integrated personal training and nutrition plans that empowered over 4,000 women to meet their fitness goals. Generated over $100,000 in annual revenue for 7 consecutive years through strategic marketing and sales of online fitness and nutrition programs.

Field Service Manager at Electrolux

September 1, 2013 - August 11, 2025

Managed field services operations in Maracaibo, Venezuela, ensuring service quality and efficiency.

Instrumentation and Controls Engineer at PDVSA Petroleos de Venezuela S.A.

April 1, 2009 - August 11, 2025

Engineered and maintained instrumentation and control systems for operations in Maracaibo, Venezuela.