As a Senior Creative with over 9 years of experience, I specialize in branding, digital, print, and advertising design. I bring creativity, technical expertise, and strategic thinking to every project, ensuring impactful results. Known for being adaptable, collaborative, and detail-oriented, I thrive in fast-paced environments and consistently deliver high-quality, cohesive designs that align with client goals. Throughout my career, I have led teams and collaborated with global brands, leveraging AI tools like MidJourney and ChatGPT to enhance workflows and produce innovative design solutions. My passion for creativity and leadership has helped strengthen brand identities and elevate consumer engagement across diverse industries.

Manuel Merino

As a Senior Creative with over 9 years of experience, I specialize in branding, digital, print, and advertising design. I bring creativity, technical expertise, and strategic thinking to every project, ensuring impactful results. Known for being adaptable, collaborative, and detail-oriented, I thrive in fast-paced environments and consistently deliver high-quality, cohesive designs that align with client goals. Throughout my career, I have led teams and collaborated with global brands, leveraging AI tools like MidJourney and ChatGPT to enhance workflows and produce innovative design solutions. My passion for creativity and leadership has helped strengthen brand identities and elevate consumer engagement across diverse industries.

Available to hire

As a Senior Creative with over 9 years of experience, I specialize in branding, digital, print, and advertising design. I bring creativity, technical expertise, and strategic thinking to every project, ensuring impactful results. Known for being adaptable, collaborative, and detail-oriented, I thrive in fast-paced environments and consistently deliver high-quality, cohesive designs that align with client goals.

Throughout my career, I have led teams and collaborated with global brands, leveraging AI tools like MidJourney and ChatGPT to enhance workflows and produce innovative design solutions. My passion for creativity and leadership has helped strengthen brand identities and elevate consumer engagement across diverse industries.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Creative at Superside
December 1, 2024 - August 11, 2025
Led the development of high-quality visual communication solutions, enhancing brand messaging for global clients. Collaborated with account teams to design branding, digital ads, illustrations, and editorial layouts aligned with client goals. Integrated AI tools like MidJourney and ChatGPT to streamline workflows and introduce innovative design solutions. Contributed to strengthening brand identities and consumer engagement for established companies and emerging startups across various industries.
Design Director at Printing Solutions
December 1, 2022 - August 11, 2025
Led a remote team of three including graphic designers and a project manager managing a diverse range of printed media projects such as business cards, flyers, brochures, catalogs, and banners. Supervised creative and technical aspects of production ensuring high-quality outcomes that met client expectations and industry standards. Developed skills in team management, project coordination, and maintaining seamless workflow from concept to final print.
Senior Graphic Designer at ON Estudio Creativo
May 1, 2021 - August 11, 2025
Created innovative design solutions for various DTC brands across Central America, including McCormick, IMPRESSA Repuestos, Lactolac Dairy Products, Bimbo, and local restaurants like Delote, Le Croissant, and KOI Group. Worked with account executives and marketing teams to ensure brand guideline compliance and strategic alignment. Delivered high-quality logos, branding, digital ads, and editorial layouts and collaborated on campaign planning. Played a pivotal role in enhancing brand presence, improving campaign performance, and meeting deadlines for regional and global brands.

Education

Superior Bachelor in Graphic Design at Universidad Dr. José Matías Delgado
January 1, 2009 - January 1, 2015
Middle & High School at Colegio Salesiano Santa Cecilia
January 1, 2007 - January 1, 2008
Middle & High School at Liceo Salvadoreño
January 1, 1997 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Manufacturing