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I am a Product Designer based in Toronto, Canada with 6 years of experience specializing in end-to-end SaaS and enterprise solutions, AI-powered applications, and building accessible design systems for high-growth environments. My expertise lies in combining user research and iterative prototyping to deliver intuitive, user-centered designs that improve operational efficiency and user satisfaction. Throughout my career, I've led design projects leveraging AI tools to accelerate decision-making and streamline workflows, collaborating closely with product managers and engineers to translate business goals into strategic design solutions. I am passionate about creating scalable design systems and delivering innovative digital experiences that foster continuous improvement and user engagement.…I am a Product Designer based in Toronto, Canada with 6 years of experience specializing in end-to-end SaaS and enterprise solutions, AI-powered applications, and building accessible design systems for high-growth environments. My expertise lies in combining user research and iterative prototyping to deliver intuitive, user-centered designs that improve operational efficiency and user satisfaction. Throughout my career, I've led design projects leveraging AI tools to accelerate decision-making and streamline workflows, collaborating closely with product managers and engineers to translate business goals into strategic design solutions. I am passionate about creating scalable design systems and delivering innovative digital experiences that foster continuous improvement and user engagement.

Aysha Fida

UX Designer, UI Designer, Product Designer, +2

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I am a Product Designer based in Toronto, Canada with 6 years of experience specializing in end-to-end SaaS and enterprise solutions, AI-powered applications, and building accessible design systems for high-growth environments. My expertise lies in combining user research and iterative prototyping to deliver intuitive, user-centered designs that improve operational efficiency and user satisfaction. Throughout my career, I've led design projects leveraging AI tools to accelerate decision-making and streamline workflows, collaborating closely with product managers and engineers to translate business goals into strategic design solutions. I am passionate about creating scalable design systems and delivering innovative digital experiences that foster continuous improvement and user engagement.…I am a Product Designer based in Toronto, Canada with 6 years of experience specializing in end-to-end SaaS and enterprise solutions, AI-powered applications, and building accessible design systems for high-growth environments. My expertise lies in combining user research and iterative prototyping to deliver intuitive, user-centered designs that improve operational efficiency and user satisfaction. Throughout my career, I've led design projects leveraging AI tools to accelerate decision-making and streamline workflows, collaborating closely with product managers and engineers to translate business goals into strategic design solutions. I am passionate about creating scalable design systems and delivering innovative digital experiences that foster continuous improvement and user engagement.

Available to hire

I am a Product Designer based in Toronto, Canada with 6 years of experience specializing in end-to-end SaaS and enterprise solutions, AI-powered applications, and building accessible design systems for high-growth environments. My expertise lies in combining user research and iterative prototyping to deliver intuitive, user-centered designs that improve operational efficiency and user satisfaction.

Throughout my career, I’ve led design projects leveraging AI tools to accelerate decision-making and streamline workflows, collaborating closely with product managers and engineers to translate business goals into strategic design solutions. I am passionate about creating scalable design systems and delivering innovative digital experiences that foster continuous improvement and user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Product Designer at Viral Nation

February 28, 2025 - August 11, 2025

Led the design of a suite of SaaS applications enabling brands to seamlessly collaborate with content creators and gain insights into their social media campaigns. Leveraged AI tools like Lovable and UX Pilot for end-to-end design to accelerate decision-making, reduce mockup turnaround, and fast-track validation, resulting in faster delivery and improved UX. Designed and delivered an AI-powered post-generation tool that streamlined content creation workflows, improving task completion time by 30%. Redesigned a campaign management platform by integrating advanced safety and reporting features based on user data and stakeholder feedback, improving operational efficiency by 25%. Collaborated with product managers to translate business goals into design strategies and led ideation for an advocacy mobile app, delivering user flows and prototypes. Built a scalable design system partnering with engineers, maintaining tokens and style guides in advanced Figma variables, creating reusable compo

UI-UX Designer at Blockasset

October 31, 2022 - August 11, 2025

Partnered with a blockchain services company to design web and mobile applications for Web3 services. Collaborated with cross-functional teams using agile methods to deliver user-friendly and technically robust features such as NFT staking, token minting, and wallet integrations. Conducted in-depth user research gathering insights from interviews and surveys to integrate an NFT marketplace, leading to a 60% adoption rate in the first quarter. Contributed to shaping and refining design and product processes, establishing best practices for collaboration, workflow efficiency, design consistency, and hand-offs across teams. Explored micro-interactions and motion for landing pages and onboarding, boosting user retention. Partnered with analytics to create visualizations that enhanced data literacy and simplified insights.

Product Designer at McAds

December 31, 2021 - August 11, 2025

Worked closely with clients from diverse industries to design innovative digital consumer products. Modernized an e-commerce website through research, journey mapping, and applying interaction design principles; validated improvements with A/B testing to optimize the interface. Led the design of a smart home mobile app by creating wireframes and mockups, conducting moderated usability tests to drive iterative improvements, significantly enhancing usability.

Web Design Consultant at Morsy Consultants

January 31, 2020 - August 11, 2025

Designed, developed, and maintained visually compelling, user-friendly websites for a real estate company, driving increased traffic and engagement through effective SEO implementation.