I am a multilingual content marketer and communications professional with three years of experience in B2B, FinTech, and ESG sectors. Skilled in developing content strategies, managing digital campaigns, and optimizing SEO performance, I am passionate about crafting impactful narratives that elevate brand presence. Currently, I serve as a Marketing and Communications Officer at SESAM, where I lead content creation for various channels and implement SEO strategies using tools such as Ahrefs and HubSpot. Fluent in Arabic and English, with working proficiency in French, I thrive in cross-cultural collaboration and contributing to global brand growth.

Abir Hbibi

I am a multilingual content marketer and communications professional with three years of experience in B2B, FinTech, and ESG sectors. Skilled in developing content strategies, managing digital campaigns, and optimizing SEO performance, I am passionate about crafting impactful narratives that elevate brand presence. Currently, I serve as a Marketing and Communications Officer at SESAM, where I lead content creation for various channels and implement SEO strategies using tools such as Ahrefs and HubSpot. Fluent in Arabic and English, with working proficiency in French, I thrive in cross-cultural collaboration and contributing to global brand growth.

Available to hire

I am a multilingual content marketer and communications professional with three years of experience in B2B, FinTech, and ESG sectors. Skilled in developing content strategies, managing digital campaigns, and optimizing SEO performance, I am passionate about crafting impactful narratives that elevate brand presence.

Currently, I serve as a Marketing and Communications Officer at SESAM, where I lead content creation for various channels and implement SEO strategies using tools such as Ahrefs and HubSpot. Fluent in Arabic and English, with working proficiency in French, I thrive in cross-cultural collaboration and contributing to global brand growth.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
English
Fluent
French
Intermediate

Work Experience

Marketing and Communications Intern at SESAM
August 1, 2022 - August 11, 2025
Curated and managed company presence at industry events including logistics and follow-up. Managed social media accounts and contributed to quarterly newsletters. Supported HR on employer branding initiatives. Provided translation for internal and external documents (FR-EN & EN-FR).
Marketing and Communications Officer at SESAM
August 1, 2022 - Present
Led content creation for blog articles, PR, product education, newsletters, and company insights. Managed social media strategy and execution across key channels. Implemented SEO strategies using Ahrefs and HubSpot to improve content performance and visibility. Coordinated award applications and industry recognition efforts. Supported sales and business development teams through tailored enablement content.

Education

Master’s Degree – English for Communication at Institute of Languages of Tunis (ISLT)
January 1, 2020 - January 1, 2022
Bachelor’s Degree – English for Communication at Institute of Languages of Tunis (ISLT)
January 1, 2016 - January 1, 2020

Qualifications

SEO for Beginners – Ahrefs
March 1, 2024 - August 11, 2025
Writing with Flair – LinkedIn
July 1, 2023 - August 11, 2025
Editing Mastery – LinkedIn
June 1, 2023 - August 11, 2025
Blogging for Beginners – WordPress
November 1, 2021 - August 11, 2025
Project Management Basics – Injaz
February 1, 2021 - August 11, 2025

Industry Experience

Financial Services, Professional Services, Software & Internet, Other