I am a marketing automation and CRM specialist with over four years of experience helping brands build stronger customer relationships. I excel at creating data-driven campaigns, optimizing customer journeys, and delivering personalized experiences that boost engagement and retention. I hold a degree from Obafemi Awolowo University and bring a balance of strategic thinking and hands-on execution to every project I undertake.…

Benny Catherine

5.0 (1 review)

I am a marketing automation and CRM specialist with over four years of experience helping brands build stronger customer relationships. I excel at creating data-driven campaigns, optimizing customer journeys, and delivering personalized experiences that boost engagement and retention. I hold a degree from Obafemi Awolowo University and bring a balance of strategic thinking and hands-on execution to every project I undertake.…

Available to hire

I am a marketing automation and CRM specialist with over four years of experience helping brands build stronger customer relationships. I excel at creating data-driven campaigns, optimizing customer journeys, and delivering personalized experiences that boost engagement and retention.

I hold a degree from Obafemi Awolowo University and bring a balance of strategic thinking and hands-on execution to every project I undertake.

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Language

English
Fluent

Work Experience

CRM Automation Expert at Brevo
May 13, 2025 - May 14, 2025
Built and optimized CRM-driven automation workflows, enhanced segmentation, and personalized campaigns to boost engagement, conversions, and retention.

Education

BA Dramatic Arts at Obafemi Awolowo University
August 12, 2021 - July 13, 2025
Master Degree of Marketing and Business at Obafemi Awolowo University
January 1, 2021 - January 1, 2025
Bachelor of Arts, English Language at Obafemi Awolowo University
January 1, 2020 - August 14, 2025
Master Degree of Marketing and Business at Obafemi Awolowo University
January 1, 2021 - January 1, 2025
Bachelor of Arts, English Language at Obafemi Awolowo University
January 1, 2020 - August 14, 2025

Qualifications

Brevo
May 20, 2025 - May 22, 2025

Industry Experience

Professional Services, Software & Internet, Consumer Goods, Financial Services, Retail
    paper Marketing automation

    I help businesses connect with the right audience at the right time by automating their marketing processes. From personalized email campaigns to data-driven customer journeys, I make sure every interaction is timely, relevant, and effective.

    paper CRM

    Marketing Automation & CRM Specialist –
    Built and optimized CRM-driven automation workflows to boost engagement, conversions, and retention.

    Customer Lifecycle Automation Overhaul
    Redesigned onboarding, nurture, and reactivation sequences in HubSpot, increasing email open rates by 25% and reducing churn by 15%.