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I am a qualified and professional social media director and manager with experience in content creation, brand strategy, and digital marketing. I am skilled at building engaging campaigns, driving audience growth, and managing multi-platform strategies for diverse industries. Creative, analytical, and detail-oriented with a strong focus on results. Throughout my career, I have successfully developed and executed social media strategies that increase audience engagement and brand awareness. My approach includes collaboration across teams, data-driven optimization, and maintaining brand consistency to deliver impactful marketing campaigns.…I am a qualified and professional social media director and manager with experience in content creation, brand strategy, and digital marketing. I am skilled at building engaging campaigns, driving audience growth, and managing multi-platform strategies for diverse industries. Creative, analytical, and detail-oriented with a strong focus on results. Throughout my career, I have successfully developed and executed social media strategies that increase audience engagement and brand awareness. My approach includes collaboration across teams, data-driven optimization, and maintaining brand consistency to deliver impactful marketing campaigns.

Dale Lawrence

Social Media Manager, Content Creator, Brand Strategist, +2

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I am a qualified and professional social media director and manager with experience in content creation, brand strategy, and digital marketing. I am skilled at building engaging campaigns, driving audience growth, and managing multi-platform strategies for diverse industries. Creative, analytical, and detail-oriented with a strong focus on results. Throughout my career, I have successfully developed and executed social media strategies that increase audience engagement and brand awareness. My approach includes collaboration across teams, data-driven optimization, and maintaining brand consistency to deliver impactful marketing campaigns.…I am a qualified and professional social media director and manager with experience in content creation, brand strategy, and digital marketing. I am skilled at building engaging campaigns, driving audience growth, and managing multi-platform strategies for diverse industries. Creative, analytical, and detail-oriented with a strong focus on results. Throughout my career, I have successfully developed and executed social media strategies that increase audience engagement and brand awareness. My approach includes collaboration across teams, data-driven optimization, and maintaining brand consistency to deliver impactful marketing campaigns.

Available to hire

I am a qualified and professional social media director and manager with experience in content creation, brand strategy, and digital marketing. I am skilled at building engaging campaigns, driving audience growth, and managing multi-platform strategies for diverse industries. Creative, analytical, and detail-oriented with a strong focus on results.

Throughout my career, I have successfully developed and executed social media strategies that increase audience engagement and brand awareness. My approach includes collaboration across teams, data-driven optimization, and maintaining brand consistency to deliver impactful marketing campaigns.

Skills

Social Media Design

Branding

Copywriting

Experience Level

Social Media Design

Expert

Branding

Expert

Copywriting

Expert

Work Experience

Social Media Director & Sales Assistant at ESPN Fresno

January 1, 2025 - August 11, 2025

Directed and executed social media strategies to drive audience engagement and growth. Assisted with sales support, client communication, and partnership opportunities. Created and scheduled content across multiple social media platforms. Collaborated with on-air talent and production teams to promote events and shows.

Social Media Director at ESPN Fresno

January 1, 2025 - August 11, 2025

Grew ESPN Fresno’s Instagram audience by 817% and increased engagement rates by 90% within one year. Developed creative campaigns to increase engagement and listener interaction. Coordinated with marketing and promotions teams for events and sponsorships. Analyzed performance metrics to optimize content strategies.

Social Media Manager & Content Creator at Costless Plumbing, Heating, and Air

December 1, 2024 - Present

Created and managed social media content to promote services and seasonal campaigns. Increased brand awareness through targeted digital marketing efforts. Collaborated with ownership on advertising and promotional strategies. Monitored analytics to track and improve campaign performance.

Social Media Manager & Content Creator at DiCicco’s Italian Restaurant

August 1, 2025 - Present

Developed engaging content to highlight menu offerings and restaurant events. Maintained brand consistency across all social media platforms. Engaged with customers through comments, messages, and interactive posts. Promoted specials and seasonal menu changes to drive in-house traffic.