I have a passion for creating clean visuals, ensuring branding consistency, and coming up with bold creative concepts. I would love to put my passion to work in pushing the cannabis space forward. My sharp eye for detail coupled with my up to date awareness of design trends equips me with what it takes to design across digital, social, and in-store channels. Throughout my decade plus of experience, I have developed digital and print-ready assets, edited and optimized product photography and vendor images for brand consistency, as well as support signage, printing and production for events, launches, and brand activations. My strong understanding of design principles, color theory, and typography allows me to generate high quality work that generates interest, as well as revenue.

Jake Smith

I have a passion for creating clean visuals, ensuring branding consistency, and coming up with bold creative concepts. I would love to put my passion to work in pushing the cannabis space forward. My sharp eye for detail coupled with my up to date awareness of design trends equips me with what it takes to design across digital, social, and in-store channels. Throughout my decade plus of experience, I have developed digital and print-ready assets, edited and optimized product photography and vendor images for brand consistency, as well as support signage, printing and production for events, launches, and brand activations. My strong understanding of design principles, color theory, and typography allows me to generate high quality work that generates interest, as well as revenue.

Available to hire

I have a passion for creating clean visuals, ensuring branding consistency, and coming up with bold creative concepts. I would love to put my passion to work in pushing the cannabis space forward. My sharp eye for detail coupled with my up to date awareness of design trends equips me with what it takes to design across digital, social, and in-store channels. Throughout my decade plus of experience, I have developed digital and print-ready assets, edited and optimized product photography and vendor images for brand consistency, as well as support signage, printing and production for events, launches, and brand activations. My strong understanding of design principles, color theory, and typography allows me to generate high quality work that generates interest, as well as revenue.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Contract Graphic Designer at Identity Creative
December 31, 2021 - August 12, 2025
Created visually appealing and on-brand designs for various marketing materials, including packaging, social media content, website elements, and print collateral. Authored detailed brand guidelines for proper logo and asset usage across print, merchandise, and large-scale advertising platforms. Collaborated with marketing team on concepting and executing seasonal or themed campaigns that led to a 25% increase in customer engagement. Launched post-project client surveys via Google Forms, enhancing feedback loops and optimizing design effectiveness across projects.
Graphic Designer at Graphic Communications
December 31, 2018 - August 12, 2025
Collaborated with cross-functional teams to gather requirements, provide design recommendations, and deliver high-quality design solutions. Executed branding on marketing materials for both print and digital use, contributing to a 65% boost in overall client business performance. Created scaled layouts for windows, vehicles, and signage, ensuring 100% accuracy in production and installation workflows. Managed monthly newsletter and supported hands-on production, including vinyl application and weeding, ensuring prompt project delivery.
Freelance Graphic Designer at Jake Smith Multimedia LLC
January 1, 2018 - Present
Effectively managing multiple projects with varying deadlines, ensuring timely delivery of high-quality design assets including flyers, in-store signage, and display banners. Designing and deploying branded assets (business cards, window graphics, websites), directly contributing to business growth by up to 75%. Initiating independent design projects to expand proficiency in Adobe CC, enhancing the quality of service offerings and turnaround speed. Delivering ongoing branding support aligned with client growth strategies, ensuring visual consistency and improved marketing outcomes.

Education

Digital Design & Layout at Macomb Community College
January 1, 2017 - January 1, 2017
Interactive Web Media at Macomb Community College
January 1, 2017 - January 1, 2017

Qualifications

Deans List
January 1, 2009 - December 31, 2017
MACA Scholarship
January 1, 2011 - August 12, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment