Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Graphic Designer
January 1, 2008 - PresentDelivered over 30 CPG packaging solutions including beverage labels, cans, multi-packs, and skincare products with FDA/MoCRA-compliant print files. Developed brand kits and social media assets that increased client engagement and sales.
Art Director at Nono Cosmetics
December 31, 2014 - August 12, 2025Led packaging design and brand building assets for beauty products, maintaining consistent branding across digital and print campaigns as well as retail displays.
Graphic Designer at Peter Montoya Inc.
December 31, 2007 - August 12, 2025Produced branding systems and marketing materials under tight deadlines.
Graphic Designer at Copia Creative
December 31, 2004 - August 12, 2025Executed full-cycle branding and POS campaigns for retail clients.
Freelance Graphic Designer at sandyleedesigns.com
January 1, 2008 - PresentLed the creative direction and hands-on design for the company's Amazon A+ content and storefront, developing the core theme, key art, and all associated assets (digital, print, environmental, presentation decks). Designed marketing collateral, presentations, and digital assets adhering to strict brand guidelines for a diverse portfolio of tech and beauty clients. Copywriting and ad headlines. Delivered 30+ CPG packaging solutions (beverage labels, cans, multi-packs, skincare) with FDA/MoCRA-compliant print files; developed brand kits and social assets increasing client engagement and sales.
Art Director at Nono Cosmetics
December 31, 2014 - September 19, 2025Led and designed from concept to completion of monthly product packaging designs and quarterly brand building assets for beauty products. Maintained brand consistency across digital/print campaigns and retail displays. Authored the company's brand guide, standardizing logos, typography, color palettes, and messaging across all internal and external touch points.
Graphic Designer at Peter Montoya Inc.
December 31, 2007 - September 19, 2025Produced branding systems and marketing materials under tight deadlines. Designed from start to completion of full marketing and ad kits for professionals in the finance, marketing, real estate, and health industries—compliant with industry regulations. Collaborated with front line departments to develop communication templates and guidelines, ensuring a cohesive and member-centric brand voice in all interactions.
Graphic Designer at Copia Creative
December 31, 2004 - September 19, 2025Executed full-cycle branding and POS campaigns for retail clients. Developed and implemented a comprehensive brand revitalization strategy that increased brand consistency across industries.
Freelance Graphic Designer / Creative Content Designer at Self-employed
January 1, 2008 - PresentLed end-to-end creative direction and design for 10+ client Amazon A+ content and storefronts, developing core themes and key art that increased client conversion rates by an average of 15%. Designed marketing collateral assets, including presentations, digital ads, and social media content, for a diverse portfolio of tech, home goods, health and beauty clients while ensuring strict adherence to brand guidelines. Developed and executed 30+ CPG packaging solutions (beverage labels, cans, multi-packs, skincare), delivering print-ready, FDA/MoCRA-compliant files for major retailers. Authored copy and ad headlines for digital campaigns, contributing to a 20% average increase in client engagement. Built comprehensive brand kits and social asset libraries for SaaS, B2B, and B2C clients, resulting in improved brand consistency and sales growth.
Art Director / Designer at Nono Cosmetics
January 1, 2007 - December 31, 2014Directed the concept-to-completion design of monthly product packaging and quarterly brand campaigns for a portfolio of beauty products, managing the project life cycle from creative brief to final production. Ensured brand consistency across all touch points, including digital advertising, print campaigns, and in-store retail displays, strengthening brand recognition. Authored the company’s first comprehensive brand style guide, standardizing logos, typography, color palettes, and messaging across all internal and external communications.
Graphic Designer at Peter Montoya Inc.
January 1, 2005 - December 31, 2007Produced complete branding systems and marketing materials under tight deadlines for professionals in finance, real estate, and health industries, ensuring 100% compliance with industry regulations. Collaborated with marketing and sales departments to develop communication templates and brand guidelines, ensuring a cohesive and client-centric brand voice.
Education
BS Graphic Design at Art Institute of California
January 11, 2030 - August 12, 2025BS Graphic Design at Art Institute of California
January 11, 2030 - September 19, 2025Qualifications
Bachelor's in Science
January 11, 2030 - March 6, 2026Industry Experience
Consumer Goods, Retail, Healthcare, Education, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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