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I'm Sandy Lee, a highly conceptual and hands-on creative leader with 15+ years of experience across agency, in-house, and freelance environments. I have a proven track record taking brands from zero to launch—building complete identity systems and scaling into full-production ad campaigns, packaging, e-commerce storefronts, and social content. My client roster spans Beauty, Fashion, Food, Automotive, and Retail, including Boldface Makeup, True & Tidy, Lemyn Organics, and Helm. You can see my current work at sandyleedesigns.netlify.app. I bring start-to-finish brand ownership: identity through full-scale production — from the first logo mark to live campaigns across channels. I've worked inside brand teams, alongside agency accounts, and as a solo studio operator—adapting quickly to new environments. My multi-industry fluency means fast ramp-up and confident instincts in Beauty, Fashion, Food, Automotive, and Retail, with experience spanning experiential branding, packaging, storefront design, and social content that stays cohesive and on brief.…I'm Sandy Lee, a highly conceptual and hands-on creative leader with 15+ years of experience across agency, in-house, and freelance environments. I have a proven track record taking brands from zero to launch—building complete identity systems and scaling into full-production ad campaigns, packaging, e-commerce storefronts, and social content. My client roster spans Beauty, Fashion, Food, Automotive, and Retail, including Boldface Makeup, True & Tidy, Lemyn Organics, and Helm. You can see my current work at sandyleedesigns.netlify.app. I bring start-to-finish brand ownership: identity through full-scale production — from the first logo mark to live campaigns across channels. I've worked inside brand teams, alongside agency accounts, and as a solo studio operator—adapting quickly to new environments. My multi-industry fluency means fast ramp-up and confident instincts in Beauty, Fashion, Food, Automotive, and Retail, with experience spanning experiential branding, packaging, storefront design, and social content that stays cohesive and on brief.

Sandy Lee

Freelance Digital Illustrator, Packaging Designer, Graphic Designer, +6

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I'm Sandy Lee, a highly conceptual and hands-on creative leader with 15+ years of experience across agency, in-house, and freelance environments. I have a proven track record taking brands from zero to launch—building complete identity systems and scaling into full-production ad campaigns, packaging, e-commerce storefronts, and social content. My client roster spans Beauty, Fashion, Food, Automotive, and Retail, including Boldface Makeup, True & Tidy, Lemyn Organics, and Helm. You can see my current work at sandyleedesigns.netlify.app. I bring start-to-finish brand ownership: identity through full-scale production — from the first logo mark to live campaigns across channels. I've worked inside brand teams, alongside agency accounts, and as a solo studio operator—adapting quickly to new environments. My multi-industry fluency means fast ramp-up and confident instincts in Beauty, Fashion, Food, Automotive, and Retail, with experience spanning experiential branding, packaging, storefront design, and social content that stays cohesive and on brief.…I'm Sandy Lee, a highly conceptual and hands-on creative leader with 15+ years of experience across agency, in-house, and freelance environments. I have a proven track record taking brands from zero to launch—building complete identity systems and scaling into full-production ad campaigns, packaging, e-commerce storefronts, and social content. My client roster spans Beauty, Fashion, Food, Automotive, and Retail, including Boldface Makeup, True & Tidy, Lemyn Organics, and Helm. You can see my current work at sandyleedesigns.netlify.app. I bring start-to-finish brand ownership: identity through full-scale production — from the first logo mark to live campaigns across channels. I've worked inside brand teams, alongside agency accounts, and as a solo studio operator—adapting quickly to new environments. My multi-industry fluency means fast ramp-up and confident instincts in Beauty, Fashion, Food, Automotive, and Retail, with experience spanning experiential branding, packaging, storefront design, and social content that stays cohesive and on brief.

Available to hire

I’m Sandy Lee, a highly conceptual and hands-on creative leader with 15+ years of experience across agency, in-house, and freelance environments. I have a proven track record taking brands from zero to launch—building complete identity systems and scaling into full-production ad campaigns, packaging, e-commerce storefronts, and social content. My client roster spans Beauty, Fashion, Food, Automotive, and Retail, including Boldface Makeup, True & Tidy, Lemyn Organics, and Helm. You can see my current work at sandyleedesigns.netlify.app.

I bring start-to-finish brand ownership: identity through full-scale production — from the first logo mark to live campaigns across channels. I’ve worked inside brand teams, alongside agency accounts, and as a solo studio operator—adapting quickly to new environments. My multi-industry fluency means fast ramp-up and confident instincts in Beauty, Fashion, Food, Automotive, and Retail, with experience spanning experiential branding, packaging, storefront design, and social content that stays cohesive and on brief.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Language

English

Fluent

Korean

Fluent

Work Experience

Freelance Graphic Designer

January 1, 2008 - Present

Delivered over 30 CPG packaging solutions including beverage labels, cans, multi-packs, and skincare products with FDA/MoCRA-compliant print files. Developed brand kits and social media assets that increased client engagement and sales.

Art Director at Nono Cosmetics

December 31, 2014 - August 12, 2025

Led packaging design and brand building assets for beauty products, maintaining consistent branding across digital and print campaigns as well as retail displays.

Graphic Designer at Peter Montoya Inc.

December 31, 2007 - August 12, 2025

Produced branding systems and marketing materials under tight deadlines.

Graphic Designer at Copia Creative

December 31, 2004 - August 12, 2025

Executed full-cycle branding and POS campaigns for retail clients.

Freelance Graphic Designer at sandyleedesigns.com

January 1, 2008 - Present

Led the creative direction and hands-on design for the company's Amazon A+ content and storefront, developing the core theme, key art, and all associated assets (digital, print, environmental, presentation decks). Designed marketing collateral, presentations, and digital assets adhering to strict brand guidelines for a diverse portfolio of tech and beauty clients. Copywriting and ad headlines. Delivered 30+ CPG packaging solutions (beverage labels, cans, multi-packs, skincare) with FDA/MoCRA-compliant print files; developed brand kits and social assets increasing client engagement and sales.

Art Director at Nono Cosmetics

December 31, 2014 - September 19, 2025

Led and designed from concept to completion of monthly product packaging designs and quarterly brand building assets for beauty products. Maintained brand consistency across digital/print campaigns and retail displays. Authored the company's brand guide, standardizing logos, typography, color palettes, and messaging across all internal and external touch points.

Graphic Designer at Peter Montoya Inc.

December 31, 2007 - September 19, 2025

Produced branding systems and marketing materials under tight deadlines. Designed from start to completion of full marketing and ad kits for professionals in the finance, marketing, real estate, and health industries—compliant with industry regulations. Collaborated with front line departments to develop communication templates and guidelines, ensuring a cohesive and member-centric brand voice in all interactions.

Graphic Designer at Copia Creative

December 31, 2004 - September 19, 2025

Executed full-cycle branding and POS campaigns for retail clients. Developed and implemented a comprehensive brand revitalization strategy that increased brand consistency across industries.

Freelance Graphic Designer / Creative Content Designer at Self-employed

January 1, 2008 - Present

Led end-to-end creative direction and design for 10+ client Amazon A+ content and storefronts, developing core themes and key art that increased client conversion rates by an average of 15%. Designed marketing collateral assets, including presentations, digital ads, and social media content, for a diverse portfolio of tech, home goods, health and beauty clients while ensuring strict adherence to brand guidelines. Developed and executed 30+ CPG packaging solutions (beverage labels, cans, multi-packs, skincare), delivering print-ready, FDA/MoCRA-compliant files for major retailers. Authored copy and ad headlines for digital campaigns, contributing to a 20% average increase in client engagement. Built comprehensive brand kits and social asset libraries for SaaS, B2B, and B2C clients, resulting in improved brand consistency and sales growth.

Art Director / Designer at Nono Cosmetics

January 1, 2007 - December 31, 2014

Directed the concept-to-completion design of monthly product packaging and quarterly brand campaigns for a portfolio of beauty products, managing the project life cycle from creative brief to final production. Ensured brand consistency across all touch points, including digital advertising, print campaigns, and in-store retail displays, strengthening brand recognition. Authored the company’s first comprehensive brand style guide, standardizing logos, typography, color palettes, and messaging across all internal and external communications.

Graphic Designer at Peter Montoya Inc.

January 1, 2005 - December 31, 2007

Produced complete branding systems and marketing materials under tight deadlines for professionals in finance, real estate, and health industries, ensuring 100% compliance with industry regulations. Collaborated with marketing and sales departments to develop communication templates and brand guidelines, ensuring a cohesive and client-centric brand voice.

Creative Director / Design Lead at Sandy Lee Design Studio

January 1, 2014 - Present

Owner-operated freelance studio delivering end-to-end brand identity, campaign production, packaging, and storefront design for DTC and marketplace brands. Led brand identity engagements from logo to guidelines, packaging, and full campaign rollout across digital, print, social, and OOH; produced campaigns from brief to delivery; designed and launched Shopify and Amazon storefronts; contributed retail print and storefront ad assets; developed the 'Why & How' framework anchored in brand strategy.

Senior Graphic Designer at Nono Cosmetics (In-House)

January 1, 2010 - December 31, 2014

Directed creative for large-scale brand activations and experiential events; mentored junior designers; iterated on digital and social assets using performance data; managed multiple high-priority campaigns—consistently delivered on-time, on-brand, and on-strategy.

Graphic Designer at Peter Montoya (Agency)

January 1, 2007 - December 31, 2009

Designed integrated visual campaigns for beauty, wellness, automotive, and home goods clients — adapting visual language across print, digital, and packaging. Maintained a high craft bar across print and digital production in a multi-client agency environment.

Graphic Designer at Copia Creative Agency (Agency)

January 1, 2003 - December 31, 2006

Translated complex client briefs into multi-directional visual identities across beauty, home goods, and automotive industries; concepted and executed 360° integrated campaigns maintaining brand consistency across digital, social, OOH, and print.