Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven Digital Marketing Specialist with nearly 6 years of experience in planning and executing data-driven marketing strategies, social media management, and content creation to enhance brand visibility and generate qualified leads. I specialize in managing end-to-end digital campaigns, analyzing performance metrics, optimizing content for SEO and user engagement, and have strong skills in graphic design and UI/UX improvements to ensure cohesive branding and enhanced user experience across digital platforms. I am adept at collaborating with cross-functional teams to align digital initiatives with business objectives and drive growth. My expertise includes running Google Ads and Meta campaigns, content scheduling, email marketing, as well as using analytics tools to refine marketing strategies. I am passionate about leveraging creative content and data insights to support business growth and develop impactful online presence.…I am a results-driven Digital Marketing Specialist with nearly 6 years of experience in planning and executing data-driven marketing strategies, social media management, and content creation to enhance brand visibility and generate qualified leads. I specialize in managing end-to-end digital campaigns, analyzing performance metrics, optimizing content for SEO and user engagement, and have strong skills in graphic design and UI/UX improvements to ensure cohesive branding and enhanced user experience across digital platforms. I am adept at collaborating with cross-functional teams to align digital initiatives with business objectives and drive growth. My expertise includes running Google Ads and Meta campaigns, content scheduling, email marketing, as well as using analytics tools to refine marketing strategies. I am passionate about leveraging creative content and data insights to support business growth and develop impactful online presence.

Urwa Sheikh

Digital Marketer, Social Media Manager, Graphic Designer, +2





I am a results-driven Digital Marketing Specialist with nearly 6 years of experience in planning and executing data-driven marketing strategies, social media management, and content creation to enhance brand visibility and generate qualified leads. I specialize in managing end-to-end digital campaigns, analyzing performance metrics, optimizing content for SEO and user engagement, and have strong skills in graphic design and UI/UX improvements to ensure cohesive branding and enhanced user experience across digital platforms. I am adept at collaborating with cross-functional teams to align digital initiatives with business objectives and drive growth. My expertise includes running Google Ads and Meta campaigns, content scheduling, email marketing, as well as using analytics tools to refine marketing strategies. I am passionate about leveraging creative content and data insights to support business growth and develop impactful online presence.…I am a results-driven Digital Marketing Specialist with nearly 6 years of experience in planning and executing data-driven marketing strategies, social media management, and content creation to enhance brand visibility and generate qualified leads. I specialize in managing end-to-end digital campaigns, analyzing performance metrics, optimizing content for SEO and user engagement, and have strong skills in graphic design and UI/UX improvements to ensure cohesive branding and enhanced user experience across digital platforms. I am adept at collaborating with cross-functional teams to align digital initiatives with business objectives and drive growth. My expertise includes running Google Ads and Meta campaigns, content scheduling, email marketing, as well as using analytics tools to refine marketing strategies. I am passionate about leveraging creative content and data insights to support business growth and develop impactful online presence.

Available to hire

I am a results-driven Digital Marketing Specialist with nearly 6 years of experience in planning and executing data-driven marketing strategies, social media management, and content creation to enhance brand visibility and generate qualified leads. I specialize in managing end-to-end digital campaigns, analyzing performance metrics, optimizing content for SEO and user engagement, and have strong skills in graphic design and UI/UX improvements to ensure cohesive branding and enhanced user experience across digital platforms.

I am adept at collaborating with cross-functional teams to align digital initiatives with business objectives and drive growth. My expertise includes running Google Ads and Meta campaigns, content scheduling, email marketing, as well as using analytics tools to refine marketing strategies. I am passionate about leveraging creative content and data insights to support business growth and develop impactful online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Urdu

Advanced

English

Advanced

Work Experience

Digital Marketing Specialist at Lari Exchange, Abu Dhabi, UAE

June 1, 2024 - Present

Plan, execute, and monitor digital marketing campaigns across social media, email, and search engines. Optimize website content for SEO to improve organic search rankings. Manage Google Ads and paid social media campaigns to drive targeted traffic. Track and analyze campaign performance using Google Analytics and prepare management reports. Develop and manage content calendars aligned with marketing goals. Collaborate with design teams for creative assets. Conduct A/B testing to enhance ad performance, monitor industry trends, manage CRM tools, ensure consistent brand messaging, and align digital campaigns with sales and lead generation objectives.

Social Media Handler and Graphic Designer at Royal Keita Catering LLC, Abu Dhabi, UAE

May 31, 2024 - August 12, 2025

Managed daily posting and scheduling across Facebook, Instagram, LinkedIn, and TikTok. Designed graphics and visual content using Adobe Photoshop, Illustrator, and Canva. Created trend-aligned content to enhance audience reach and engagement. Maintained active community engagement via comment and message responses. Developed content calendars and monitored social media analytics. Collaborated with marketing team on promotional visuals. Edited videos for reels and stories. Ensured brand consistency, conducted competitor research, coordinated content shoots, and assisted in social media performance reporting.

Social Media Marketing Specialist at Profituned, Rawalpindi, Pakistan

August 31, 2023 - August 12, 2025

Developed and executed social media strategies to increase brand awareness and lead generation. Managed and optimized paid social media campaigns. Created and scheduled content across Facebook, Instagram, and LinkedIn. Tracked metrics such as reach, engagement, and follower growth. Adjusted content strategies based on trends and platform algorithm changes. Engaged audiences through timely responses. Collaborated with designers for visuals and campaign creatives. Conducted A/B testing. Coordinated influencer brand collaborations and prepared performance reports with strategy suggestions.

Social Media Handler and UI/UX Designer at Ufone 4G, Rawalpindi, Pakistan

March 31, 2021 - August 12, 2025

Handled daily social media posting, scheduling, and audience engagement. Designed user-friendly interfaces and improved user experience for websites and apps using Figma and Adobe XD. Created graphics aligned with brand guidelines. Analyzed user feedback and conducted usability testing to refine UI/UX designs. Developed wireframes, prototypes, and user flows. Collaborated with developers for design implementation. Monitored social media performance and prepared growth reports. Managed content calendars and researched UI/UX best practices. Assisted in optimizing landing pages to improve user retention and conversion rates.