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I'm a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor. I turn complex ideas into human-centred experiences balancing business goals, user needs, and development effort. I’m hooked on cognitive science, art and music — always feeding new ideas back into my design work. Available as a remote full-time employee, independent contractor (invoicing through my EU company or via a Canadian agency) / Employer of Record. Happy to sync across time zones.…I'm a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor. I turn complex ideas into human-centred experiences balancing business goals, user needs, and development effort. I’m hooked on cognitive science, art and music — always feeding new ideas back into my design work. Available as a remote full-time employee, independent contractor (invoicing through my EU company or via a Canadian agency) / Employer of Record. Happy to sync across time zones.

Maria K ali n

UX Designer, UI Designer, Product Designer, +2

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I'm a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor. I turn complex ideas into human-centred experiences balancing business goals, user needs, and development effort. I’m hooked on cognitive science, art and music — always feeding new ideas back into my design work. Available as a remote full-time employee, independent contractor (invoicing through my EU company or via a Canadian agency) / Employer of Record. Happy to sync across time zones.…I'm a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor. I turn complex ideas into human-centred experiences balancing business goals, user needs, and development effort. I’m hooked on cognitive science, art and music — always feeding new ideas back into my design work. Available as a remote full-time employee, independent contractor (invoicing through my EU company or via a Canadian agency) / Employer of Record. Happy to sync across time zones.

Available to hire

I’m a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor. I turn complex ideas into human-centred experiences balancing business goals, user needs, and development effort. I’m hooked on cognitive science, art and music — always feeding new ideas back into my design work. Available as a remote full-time employee, independent contractor (invoicing through my EU company or via a Canadian agency) / Employer of Record. Happy to sync across time zones.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Beginner

Russian

Fluent

Work Experience

Senior UX / UI Designer at Orion Innovation Inc.

April 1, 2025 - Present

Co-designed an agent/supervisor cloud service for an enterprise SaaS product serving a US contact center. Completed full design cycle including user journey mapping, wireframing, prototyping, and user testing. Improved system usability scale (SUS) score from 58 to 81 (+40%). Contributed to cloud ARR growth to $530M (+177% YoY) and onboarding of 1700 new enterprise customers. Co-built a reusable component library reducing new-feature mock time by 50%.

Senior UX / UI Designer at Hale Inc.

March 31, 2025 - August 13, 2025

Shaped SaaS products and websites with a data-driven approach at a Canadian agency remotely. Used analytics to identify friction, designed prototypes to test solutions, and built roadmaps. Led token-based Figma design system with 100+ components, speeding design/development turnaround by approximately 30% and reducing UI bugs by 30%. Rolled out organization-wide WCAG 2.1 AA strategy with tokens and annotated specs and developed a 3-year accessibility roadmap. Set up Design Ops guidelines to manage migration from Adobe XD to Figma for a 6-person team in sync.

Senior UX / UI Designer / Product Designer at Media Mechanics Inc.

March 31, 2025 - August 13, 2025

Contract role at Canadian agency working remotely for clients like Atlantic Lottery Corporation (e-commerce, Canada). Redesigned KYC and bank account flows, increasing verified players by 6.2% to 362k total. Built a token-based Figma system with over 100 components, speeding design/dev turnaround by ~30% and reducing UI bugs by 30%. Implemented org-wide WCAG 2.1 AA strategy with tokens and annotated specs, creating a 3-year accessibility roadmap.

Senior UX / UI Designer at Media Mechanics Inc.

March 31, 2025 - August 13, 2025

Led a 90-day overhaul for UK AI-powered marketing SaaS client Zopto, including navigation, onboarding, dashboard, and design system. Improved results with 4× qualified leads, 25% fewer support tickets, and onboarding under 1 hour. Conducted system audit backed by heuristic and accessibility reviews and moderated usability tests. Also worked with a US-based EdTech mobile app in a fast-paced 7-designer team, collaborating with product managers and engineers, producing user flows, wireframes, hi-fi designs with specs, and design components. Contributed to shipping a mobile MVP reaching ~1 million students and 20k educators in its first academic year. Designed task-feed micro-interactions that pushed DAU/MAU ratio to 41%.

UX / UI Designer at Auriga Inc.

August 1, 2021 - August 13, 2025

Contract role supporting US data privacy SaaS client. Participated in driving end-to-end MVP delivery as part of a two-designer team, collaborating closely with founder and engineers. Created a 2-click DSAR flow that reduced manual processing time by 80% for mid-market customers, designed smart defaults and simplified steps. Delivered flows, wireframes, user testing, and UI kits.

UX / UI Designer at Tecom Group, Inc.

January 1, 2021 - August 13, 2025

Full-time onsite role contributing to launching 3 video/audio desktop editor MVPs in telecom sector. Collaborated closely with marketing and engineering teams. Created user flows based on product requirements, producing wireframes, prototypes, hi-fi designs, and marketing materials.

UX / UI Designer Intern & Graphic Designer at Freemake

December 31, 2018 - August 13, 2025

Worked as part of a three-designer team, collaborating with founder, marketing, and engineering teams. Produced wireframes, illustrations, and motion design for multimedia software including motion design, infographics, and iconography for desktop utilities.

Sr. UX / UI Designer at Orion Innovation Inc.

August 1, 2021 - Present

Co-designed an agent/supervisor-cloud service within a global squad of seven designers. Completed design processes including mapping user journeys, wireframing, prototyping, user testing, and delivering high-fidelity designs, boosting system usability scale (SUS) scores from 58 to 81 (+40%). Contributed to driving cloud Annual Recurring Revenue (ARR) to $530M (+177% YoY) and onboarding 1700 new enterprise customers. Co-built a reusable component library that reduced new feature mock times by half.

Sr. UX / UI Designer / Product Designer at Media Mechanics Inc.

March 31, 2025 - August 13, 2025

Redesigned KYC and bank-account flows for Atlantic Lottery Corporation E-commerce client, leading to a +6.2% increase in verified players (362k total). Built a token-based Figma system with 100+ components that accelerated design and development turnaround by approx 30% and reduced UI bugs by 30%. Rolled out an organisation-wide WCAG 2.1 AA accessibility strategy with tokens and annotated specs forming a 3-year accessibility roadmap. Set up Design Ops guidelines to guide migration from Adobe XD to Figma, keeping a six-person team in sync.

Sr. UX / UI Designer at Hale Inc.

April 1, 2025 - Present

Shaping SaaS products and websites with a data-driven approach by using analytics to identify friction points, designing prototypes to test solutions, and building roadmaps.

UX / UI Designer at Auriga Inc.

June 30, 2021 - August 13, 2025

Participated in driving end-to-end MVP for Data-Privacy SaaS US client as part of a two-designer team collaborating closely with founder and engineers. Created a 2-click DSAR flow that reduced manual processing time by 80% for mid-market customers, designed smart defaults and simplified steps. Delivered flows, wireframes, user testing, and UI kits.

UX / UI Designer at Tecom Group, Inc.

June 30, 2020 - August 13, 2025

Contributed to launching three video/audio desktop editors MVPs. Worked closely with marketing and engineering teams, produced user flows based on product requirements, wireframes, prototypes, high-fidelity designs, and marketing materials.

UX / UI Designer & Graphic Designer Intern at Freemake Multimedia Software

June 30, 2017 - August 13, 2025

Worked as part of a three-designer team collaborating closely with founder, marketing, and engineering teams. Produced wireframes, illustrations, and motion designs for multimedia software. Created motion design, infographics, and iconography for desktop utilities.