Maria K ali n
I'm a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor.
About
I’m a seasoned designer with over ten years of experience in B2B SaaS, e-commerce, and mobile sectors. As a strategic and result-oriented designer, I excel both in cross-functional teams and as a sole contributor. I turn complex ideas into human-centred experiences balancing business goals, user needs, and development effort. I’m hooked on cognitive science, art and music — always feeding new ideas back into my design work. Available as a remote full-time employee, independent contractor (invoicing through my EU company or via a Canadian agency) / Employer of Record. Happy to sync across time zones.
- 9 years' experience
- Joined August 2025
Languages
- EnglishFluent
- PortugueseBeginner
- RussianFluent
Industry experience
- Software & Internet
- Financial Services
- Telecommunications
- Media & Entertainment
- Education
- Consumer Goods
Work experience· 13 roles
Shaping SaaS products and websites with a data-driven approach by using analytics to identify friction points, designing prototypes to test solutions, and building roadmaps.
Co-designed an agent/supervisor cloud service for an enterprise SaaS product serving a US contact center. Completed full design cycle including user journey mapping, wireframing, prototyping, and user testing. Improved system usability scale (SUS) score from 58 to 81 (+40%). Contributed to cloud ARR growth to $530M (+177% YoY) and onboarding of 1700 new enterprise customers. Co-built a reusable component library reducing new-feature mock time by 50%.
Redesigned KYC and bank-account flows for Atlantic Lottery Corporation E-commerce client, leading to a +6.2% increase in verified players (362k total). Built a token-based Figma system with 100+ components that accelerated design and development turnaround by approx 30% and reduced UI bugs by 30%. Rolled out an organisation-wide WCAG 2.1 AA accessibility strategy with tokens and annotated specs forming a 3-year accessibility roadmap. Set up Design Ops guidelines to guide migration from Adobe XD to Figma, keeping a six-person team in sync.
Education· 6
Certifications and awards
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