I am a strategic design leader with 18 years of experience building and scaling high-performing design organizations while delivering measurable business impact. I specialize in establishing enterprise-level design systems, leading cross-functional teams of designers and researchers, and turning business goals into user-centered solutions. My focus is on design operations, stakeholder management at the C-suite level, and transforming design teams into strategic partners who drive meaningful outcomes. I thrive in fast-paced environments where collaboration across disciplines is essential. I enjoy mentoring designers, shaping design strategy, and delivering impact that guests, users, and executives can feel in the metrics that matter.

Hannah Brooks

I am a strategic design leader with 18 years of experience building and scaling high-performing design organizations while delivering measurable business impact. I specialize in establishing enterprise-level design systems, leading cross-functional teams of designers and researchers, and turning business goals into user-centered solutions. My focus is on design operations, stakeholder management at the C-suite level, and transforming design teams into strategic partners who drive meaningful outcomes. I thrive in fast-paced environments where collaboration across disciplines is essential. I enjoy mentoring designers, shaping design strategy, and delivering impact that guests, users, and executives can feel in the metrics that matter.

Available to hire

I am a strategic design leader with 18 years of experience building and scaling high-performing design organizations while delivering measurable business impact. I specialize in establishing enterprise-level design systems, leading cross-functional teams of designers and researchers, and turning business goals into user-centered solutions. My focus is on design operations, stakeholder management at the C-suite level, and transforming design teams into strategic partners who drive meaningful outcomes.

I thrive in fast-paced environments where collaboration across disciplines is essential. I enjoy mentoring designers, shaping design strategy, and delivering impact that guests, users, and executives can feel in the metrics that matter.

See more

Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Associate Creative Director at Sapient
June 1, 2023 - June 1, 2023
Led design strategy and execution for enterprise clients; managing cross-functional design teams; translating business objectives into intuitive user experiences; conducted extensive user research and validation to inform critical product decisions; collaborated with C-suite and engineering leadership.
Lead Product Designer at CrowdStreet
February 1, 2025 - February 1, 2025
Led design strategy for CrowdStreet's investment platform serving 300,000+ investors, improved user experience, modernized design systems, mentored designers, and drove ROI; presented quarterly design impact reports to executives.
Senior Manager, User Experience Design at Mattress Firm
February 1, 2022 - February 1, 2022
Led and managed a team of 3 senior designers through e-commerce platform redesign; improved online conversions by 18% and task completion by 22%; scaled design systems and partnered with executives to align product roadmap.
Senior Manager, User Experience Design at Charles Schwab
April 1, 2021 - April 1, 2021
Led design strategy for Schwab's digital platform serving 12M+ active clients; built a design-thinking methodology and mentored designers; delivered high-impact experiences and improved ROI.
Lead Product Designer at CrowdStreet
August 1, 2023 - February 1, 2025
Led product design strategy for CrowdStreet's investment platform serving 300,000+ investors, improving user experience and driving 25% increase in platform engagement. Spearheaded design system modernization. Mentored designers. Collaborated with C-suite executives to align design strategy with business objectives, presenting quarterly design impact reports and ROI metrics. Facilitated user research initiatives and journey mapping workshops, directly informing product roadmap and feature prioritization.
Head of Product Design at CrowdStreet
June 1, 2025 - Present
Solo designed MVP that raised $7M. Led end-to-end product design strategy from concept to launch, establishing design systems and scalable UX frameworks. Built and managed a cross-functional design organization, aligning designs with business goals and driving measurable impact.
Associate Creative Director at Sapient
February 1, 2022 - June 1, 2023
Directed creative strategy and execution for enterprise clients with multi-million dollar digital transformation budgets, managing 2-4 cross-functional pods totaling 10+ senior designers, content strategists, and researchers. Led design strategy for client platforms serving millions of users, translating business objectives into actionable design roadmaps.
Senior Manager, User Experience Design at Mattress Firm
April 1, 2021 - February 1, 2022
Led and managed a team of 3 senior designers through a complete e-commerce platform redesign, resulting in 18% increase in online conversion rates and 22% improvement in user task completion. Directed design system development and scaled user research capabilities.
Senior Manager, User Experience Design at Charles Schwab
October 1, 2017 - April 1, 2021
Designed user experiences for Schwab's digital platform optimization, serving 12M+ active clients with $4T+ in assets. Trained design thinking methodology across the organization through workshops and hands-on sessions.

Education

Master of Science in Communications at Northwestern University
January 11, 2030 - November 9, 2025
Bachelor's Degree in Graphic Design at University of Illinois at Chicago
January 11, 2030 - November 9, 2025
Master of Science in Communications at Northwestern University
January 11, 2030 - April 30, 2026
Bachelor's Degree in Graphic Design at University of Illinois at Chicago
January 11, 2030 - April 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Healthcare, Professional Services