Hi, I’m Elizabeth Lo, a UX/UI designer focused on design systems and B2B SaaS products. I transform complex workflows into intuitive interfaces, align visuals with branding, and advocate accessibility standards to ensure everyone can use the products we build. I enjoy collaborating with product, engineering, and marketing teams to craft high-fidelity prototypes, scalable design libraries, and cohesive brand experiences. Recent work includes transforming UI for Desk Alerts, building a design system for ICOM AI, and contributing branding initiatives for Konect.ai and ICOM AI.

Elizabeth Lo

Hi, I’m Elizabeth Lo, a UX/UI designer focused on design systems and B2B SaaS products. I transform complex workflows into intuitive interfaces, align visuals with branding, and advocate accessibility standards to ensure everyone can use the products we build. I enjoy collaborating with product, engineering, and marketing teams to craft high-fidelity prototypes, scalable design libraries, and cohesive brand experiences. Recent work includes transforming UI for Desk Alerts, building a design system for ICOM AI, and contributing branding initiatives for Konect.ai and ICOM AI.

Available to hire

Hi, I’m Elizabeth Lo, a UX/UI designer focused on design systems and B2B SaaS products. I transform complex workflows into intuitive interfaces, align visuals with branding, and advocate accessibility standards to ensure everyone can use the products we build.

I enjoy collaborating with product, engineering, and marketing teams to craft high-fidelity prototypes, scalable design libraries, and cohesive brand experiences. Recent work includes transforming UI for Desk Alerts, building a design system for ICOM AI, and contributing branding initiatives for Konect.ai and ICOM AI.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UX/UI Designer at Desk Alerts
August 1, 2024 - Present
Transformed UI of apps and web portals to align branding consistency, accessibility standards, and modernize visual aesthetics, resulting in reduced usability complaints. Created a design library applying modern design principles and accessibility requirements. Reviewed and converted user stories to interfaces, offering advice, and synthesizing existing research to pitch medium-high fidelity prototypes for A/B testing.
UX/UI Designer at ICOM.AI
January 1, 2024 - October 16, 2025
Created ICOM Design System and initiated 100% of design system assets and documentation for design and development teams to enhance hand-off efficiency and consistency. Attained visual consistency across mobile and desktop platforms with high-fidelity mock-ups and prototypes. Formulated user interviews and surveys to reaffirm new wireframe flows. Designed multiple interfaces for the EvrDrive project. Coordinated with front-end and back-end developers to ensure functionality. Revised employee inventory portal and created marketing assets. Contributed to branding and rebranding efforts (Konect.ai/ICOM.AI) and developed a brand portal for BrandAF.
Graphic Designer at Elements Wellness Centre
January 1, 2022 - October 16, 2025
Applied design principles to structure and format yoga and e-book tutorials, ensuring clarity and aesthetic appeal through effective layout of predetermined text and photographic elements.
UX/UI Designer at Desk Alerts
August 1, 2024 - November 7, 2025
Remote freelance UX/UI designer transforming dashboards and web portals to align branding consistency, accessibility standards, and modern visual aesthetics. Created a design library applying contemporary design principles and accessibility requirements. Translated user research into interface guidance and synthesized findings into high-fidelity prototypes for A/B testing.
UX/UI Designer at ICOM.AI
January 31, 2024 - January 31, 2024
Created and maintained 100% of design system assets and documentation to enhance cross‑team efficiency. Achieved visual consistency across mobile and desktop platforms by delivering high‑fidelity mockups and prototypes. Conducted user interviews and surveys to refine wire flows and user journeys. Designed multiple interfaces for the EvrD Drive project and coordinated with front‑end and back‑end developers to ensure functional designs; contributed branding work and a web portal for BrandAF project.
Graphic Designer at Elements Wellness Centre
January 1, 2022 - January 1, 2022
Applied design principles to structure and format e‑book tutorials, ensuring clarity and aesthetic appeal through thoughtful typography and imagery. Created visuals, branding assets, and layouts to support wellness content and communications.
UX/UI Designer at Desk Alerts (Freelance)
August 1, 2024 - Present
Transformed UI of apps and web portals to align branding consistency, accessibility standards, and modernize visuals; created a design library applying modern design principles and accessibility requirements; reviewed and converted user stories into interfaces; pitched high-fidelity prototypes for A/B testing.
UX/UI Designer at ICO M AI
March 1, 2022 - January 31, 2024
Created 100% of design system assets and documentation; achieved visual consistency across mobile and desktop through high-fidelity mockups and prototypes; conducted user interviews and surveys to validate wireframes; designed multiple interfaces for the EvrD Drive project; collaborated with front-end and back-end developers to ensure functionality.
Graphic Designer at Elements Wellness Centre (Freelance)
January 1, 2020 - January 31, 2022
Redesigned marketing assets and internal tools, including employee portals and dashboards; created touch interfaces for retail environments; collaborated with development teams to ensure feasible design implementations.

Education

Bachelor of Arts (BA) - Interactive Arts and Technology, Concentration in UX Design at Simon Fraser University
September 1, 2014 - June 1, 2019
Bachelor of Arts in Interactive Arts and Technology, Concentration in UX Design at Simon Fraser University
September 1, 2014 - June 1, 2019
Bachelor of Arts at Simon Fraser University
September 1, 2014 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Healthcare, Professional Services