Volvo - V60 Cross Country Campaign
Martin Swift
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VOLVO - V60 CROSS COUNTRY CAMPAIGN
‘Rugged and Refined’ is how Volvo describes the V60 Cross Country, given this, the agency and myself devised a story of adventure and beauty. Shot in the magnificent Spanish Pyrenees mountains we created a story of four extreme athletes, the forth being the V60 Cross Country car. We then found our human athletes, ultra runner Anton Krupicka, mountain biker Tom Oehler, paragliding pilot Jean-Baptise Chandelier. Our fantastic Spanish production crew next helped us find our mountain roads for the backdrop to the story.
Client : Volvo Cars
Agency : Redwood London
Production Co : Rabagast Barcelona
DoP : Robin Horn | Gavin Northover | Teo Lopez
Drone : Aircam Sweden
Music : Michael Powell