Martin Swift

LOTUS - THEORY 1
As the Film Director and Creative Project Lead, I collaborated directly with Lotus Cars and their in-house Visualization Team to craft an unforgettable film for the launch of Theory 1, Lotus’s groundbreaking concept hypercar that embodies the brand’s new design manifesto. Partnering with senior designers, as well as the strategy and marketing departments, we seamlessly integrated the talents of Unreal Engine artists, CGI specialists, global filmmakers, and sound designers to deliver a truly immersive and cinematic experience.

VOLVO - V90 CROSS COUNTRY CAMPAIGN
Several films created for Volvo Cars for the European and US market, shot on the magnificent Isle of Skye and Glen Etive on the West Coast of Scotland. After working closely with the agency to devise the story, myself and the production team narrowed it down to a four-day recce finding 15 locations to shoot this epic story. With a tech recce and further prepping for four more days with principle crew and the client, we were then totally prepared to shoot for six days with whatever the weather could throw at us . We built fantastic relationships with the local authorities to help close roads liaising with police forces at each location to shoot this top secret car. Our 47-strong international crew embraced every aspect of this production, ensuring we all became one big Scottish family for 2 weeks.

Client : Volvo Cars

Agency : Redwood London

Production Co : LS Productions

Director : Martin Swift

Producer : Alex Fielding

DoP : Calle Rasmussen

Talent : Slyvia Flote & Dan Adams

Drone Team : La Media

Editor : Nick McCahearty

Colourist : Simon Astbury @ Unit post

Stills : Sam Christmas

BETFAIR - EUROS 2024 | STATION - PLAZA
My approach focused on crafting a series of films celebrating football and the collective betting experience with Betfair’s ‘Combipartido’ app. Drawing inspiration from classic football brand ads, the films were designed to build excitement for the Euro 2024 tournament while showcasing the passion, camaraderie, and shared joy of fans. The project brought together an exceptional production team who, despite limited resources and a tight two-day shoot, worked with remarkable collaboration and dedication to produce three 60-second TV commercials and a suite of engaging social content. The films feature four spirited fans turning public spaces into impromptu kick-about matches, embodying the energy and unity of the sport.

CLIENT | Betfair, International

AGENCY | Native, London

AGENCY PRODUCER | Laurence Glover

AGENCY CREATIVE | Aiden Roworth

PRODUCTION Co | Glover Films

DIRECTOR | Martin Swift

DOP | Tony May

1ST AD | Jorge Dolz

CAST & FOOTBALL TALENT | Felipe Hodgson, Francesc Munoz, Malouf Noormohamed, Godbless Osigho, Anna Rodriguez, Lisus Perez

LOCAL PRODUCER | Peter Connor, Barcelona

LINE PRODUCER | Regina Khanipova, Herman Maingast

ART DEPARTMENT | @AleCami

WARDROBE STYLIST | Sofia Marino, Judith Rodriguez

EDITOR | Nick McCahearty

MUSIC | Michael Powell

SOUND FX | Forever Audio

POST PRODUCTION | Pickled Post