Automotive Reel 2025

VOLVO - XC90 | DRIVE THE FUTURE
Working for Volvo China with Grey Agency in Shanghai and the Global team in the US , together we created several films for the Chinese market, shot in just 4 days, 2 different cars , a celebrity , 5 kids, myself and a crew of 80 at times, travelling from Shanghai to Beijing to Inner Mongolia and then to the final day in the city of Tianjin. All smoothly executed by Gwantsi Production House. A fantastic trip, I love my job.

CLIENT | Volvo Cars, China

TITLE | Volvo XC90 - Drive The Future TVC Campaign

AGENCY | Grey, China

PRODUCTION COMPANY | Gwantsi, Shanghai

LOCATION | Beijing, Tianjin, Inner Mongolia

DIRECTOR | Martin Swift

DIR AGENT | https://www.twine.net/signin

DOP | Carl Rasmussen

POST PRODUCTION | Digital Domain, Shanghai

COLOURIST | Simon Astbury @ Digital Domain

MUSIC | Lang Lang Performing ‘Clair De Lune’ By Claude Debussy

MIX & SOUND DESIGN | James O’Connell https://www.twine.net/signin

LOTUS - THEORY 1
As the Film Director and Creative Project Lead, I collaborated directly with Lotus Cars and their in-house Visualization Team to craft an unforgettable film for the launch of Theory 1, Lotus’s groundbreaking concept hypercar that embodies the brand’s new design manifesto. Partnering with senior designers, as well as the strategy and marketing departments, we seamlessly integrated the talents of Unreal Engine artists, CGI specialists, global filmmakers, and sound designers to deliver a truly immersive and cinematic experience.

VOLVO - V90 CROSS COUNTRY CAMPAIGN
Several films created for Volvo Cars for the European and US market, shot on the magnificent Isle of Skye and Glen Etive on the West Coast of Scotland. After working closely with the agency to devise the story, myself and the production team narrowed it down to a four-day recce finding 15 locations to shoot this epic story. With a tech recce and further prepping for four more days with principle crew and the client, we were then totally prepared to shoot for six days with whatever the weather could throw at us . We built fantastic relationships with the local authorities to help close roads liaising with police forces at each location to shoot this top secret car. Our 47-strong international crew embraced every aspect of this production, ensuring we all became one big Scottish family for 2 weeks.

Client : Volvo Cars

Agency : Redwood London

Production Co : LS Productions

Director : Martin Swift

Producer : Alex Fielding

DoP : Calle Rasmussen

Talent : Slyvia Flote & Dan Adams

Drone Team : La Media

Editor : Nick McCahearty

Colourist : Simon Astbury @ Unit post

Stills : Sam Christmas

BETFAIR - EUROS 2024 | STATION - PLAZA
My approach focused on crafting a series of films celebrating football and the collective betting experience with Betfair’s ‘Combipartido’ app. Drawing inspiration from classic football brand ads, the films were designed to build excitement for the Euro 2024 tournament while showcasing the passion, camaraderie, and shared joy of fans. The project brought together an exceptional production team who, despite limited resources and a tight two-day shoot, worked with remarkable collaboration and dedication to produce three 60-second TV commercials and a suite of engaging social content. The films feature four spirited fans turning public spaces into impromptu kick-about matches, embodying the energy and unity of the sport.

CLIENT | Betfair, International

AGENCY | Native, London

AGENCY PRODUCER | Laurence Glover

AGENCY CREATIVE | Aiden Roworth

PRODUCTION Co | Glover Films

DIRECTOR | Martin Swift

DOP | Tony May

1ST AD | Jorge Dolz

CAST & FOOTBALL TALENT | Felipe Hodgson, Francesc Munoz, Malouf Noormohamed, Godbless Osigho, Anna Rodriguez, Lisus Perez

LOCAL PRODUCER | Peter Connor, Barcelona

LINE PRODUCER | Regina Khanipova, Herman Maingast

ART DEPARTMENT | @AleCami

WARDROBE STYLIST | Sofia Marino, Judith Rodriguez

EDITOR | Nick McCahearty

MUSIC | Michael Powell

SOUND FX | Forever Audio

POST PRODUCTION | Pickled Post

VOLVO S90 | V90 INTERVIEWS
Client : Volvo Cars

Agency : Redwood London

Producer : Alex Fielding

DoP : Jens Jansson / Calle Rasmussen

2nd Camera : Carl-Michael Strom

Music : Mark Peters

https://www.theinvisiblerabbit.com/#/skoda-enyaq-iv/
SKODA - ENYAQ IV | NEW ALL ELECTRIC SUV
My approach was to create a series of 14 films for the new Electric Enyaq iV, focusing on people, families and moments of everyday life. Utilising a natural and intimate filming style, each film displays an effortless beauty, narrating everyday human moments , whilst “Simply Clever’ Skoda technology is able to make life easier and more enjoyable.

Shot in Lisbon in 2020 & 2021 , as the country and the rest of the World was heading into Lockdown. Working with my magnificent team under full COVID safety procedures.

CLIENT | Skoda Auto, Europe

TITLE | Enyaq iV B2C Films

AGENCY | Optimist Inc, Prague

PRODUCTION COMPANY | Boogie Films , Prague

SERVICE COMPANY | Smile_Lisbon

DIRECTOR | Martin Swift

DOP | Carl Rasmussen

1st AD | Laura Mihartescu & James Dyer

MUSIC | Mark Peters

PUMA -V1.11
Shot in London, Munich, Nuremberg, Madrid, Marseille and Montpellier. With international Pro’s like Sergio Aguero, Radamel Falcao, Loic Remy and Sunday league amateur superstars from all over Europe.

Client / Agency : Puma

Production Co : GED films

DoP : Jake Scott

PSYCH 9 - TITLE SEQUENCE
Creating multiple elements & textures for a horror feature film with Flame designer Mark Beardall. Using a rorschach test as the design brief we shot multiples of materials and objects dipped in ink, ranging from different grades of paper to a deceased Harris Hawk ( that arrived frozen in a Co-op bag ???)
Working with props master Ray Spencer & cameraman Phil Lane. One of my fav jobs , finished off with great sound design by Michael Powell.

ARMANI BLACK CARAT
Client : Emporio Armani

Director / Dop : Martin Swift

Production Co : GED Films

Pack Shot for a 10 sec Armani Commercial, Shot at 1000fps on the Phantom Flex High Speed Camera.

VOLVO - V60 CROSS COUNTRY CAMPAIGN
‘Rugged and Refined’ is how Volvo describes the V60 Cross Country, given this, the agency and myself devised a story of adventure and beauty. Shot in the magnificent Spanish Pyrenees mountains we created a story of four extreme athletes, the forth being the V60 Cross Country car. We then found our human athletes, ultra runner Anton Krupicka, mountain biker Tom Oehler, paragliding pilot Jean-Baptise Chandelier. Our fantastic Spanish production crew next helped us find our mountain roads for the backdrop to the story.

Client : Volvo Cars

Agency : Redwood London

Production Co : Rabagast Barcelona

DoP : Robin Horn | Gavin Northover | Teo Lopez

Drone : Aircam Sweden

Music : Michael Powell