Betfair - Euros 2024
Martin Swift
Published
BETFAIR - EUROS 2024 | STATION - PLAZA
My approach focused on crafting a series of films celebrating football and the collective betting experience with Betfair’s ‘Combipartido’ app. Drawing inspiration from classic football brand ads, the films were designed to build excitement for the Euro 2024 tournament while showcasing the passion, camaraderie, and shared joy of fans. The project brought together an exceptional production team who, despite limited resources and a tight two-day shoot, worked with remarkable collaboration and dedication to produce three 60-second TV commercials and a suite of engaging social content. The films feature four spirited fans turning public spaces into impromptu kick-about matches, embodying the energy and unity of the sport.
CLIENT | Betfair, International
AGENCY | Native, London
AGENCY PRODUCER | Laurence Glover
AGENCY CREATIVE | Aiden Roworth
PRODUCTION Co | Glover Films
DIRECTOR | Martin Swift
DOP | Tony May
1ST AD | Jorge Dolz
CAST & FOOTBALL TALENT | Felipe Hodgson, Francesc Munoz, Malouf Noormohamed, Godbless Osigho, Anna Rodriguez, Lisus Perez
LOCAL PRODUCER | Peter Connor, Barcelona
LINE PRODUCER | Regina Khanipova, Herman Maingast
ART DEPARTMENT | @AleCami
WARDROBE STYLIST | Sofia Marino, Judith Rodriguez
EDITOR | Nick McCahearty
MUSIC | Michael Powell
SOUND FX | Forever Audio
POST PRODUCTION | Pickled Post