I am a dedicated Digital Marketing graduate from Technological University Dublin, with a passion for creating engaging content and executing effective digital campaigns. I am actively seeking full-time roles in content creation, communications, or social media marketing. Having gained strong creative and analytical skills through hands-on internships, client projects, and customer-facing roles, I am confident in my ability to contribute to any team. Throughout my academic and professional journey, I have proven my ability to build brand engagement and communicate effectively across various teams. I thrive in dynamic environments, balancing multiple responsibilities while consistently delivering high-quality work. I am eager to bring my expertise in digital marketing strategy, content creation, and campaign optimisation to a forward-thinking company.

Luke McDonald

I am a dedicated Digital Marketing graduate from Technological University Dublin, with a passion for creating engaging content and executing effective digital campaigns. I am actively seeking full-time roles in content creation, communications, or social media marketing. Having gained strong creative and analytical skills through hands-on internships, client projects, and customer-facing roles, I am confident in my ability to contribute to any team. Throughout my academic and professional journey, I have proven my ability to build brand engagement and communicate effectively across various teams. I thrive in dynamic environments, balancing multiple responsibilities while consistently delivering high-quality work. I am eager to bring my expertise in digital marketing strategy, content creation, and campaign optimisation to a forward-thinking company.

Available to hire

I am a dedicated Digital Marketing graduate from Technological University Dublin, with a passion for creating engaging content and executing effective digital campaigns. I am actively seeking full-time roles in content creation, communications, or social media marketing. Having gained strong creative and analytical skills through hands-on internships, client projects, and customer-facing roles, I am confident in my ability to contribute to any team.

Throughout my academic and professional journey, I have proven my ability to build brand engagement and communicate effectively across various teams. I thrive in dynamic environments, balancing multiple responsibilities while consistently delivering high-quality work. I am eager to bring my expertise in digital marketing strategy, content creation, and campaign optimisation to a forward-thinking company.

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Work Experience

Social Media Manager at Castle View Financial Services Ltd.
November 1, 2024 - Present
Developed and implemented a digital strategy to launch the company’s online presence. Created, filmed, and edited branded content for Instagram and paid campaigns. Conducted a full audit of the website and social channels to improve brand alignment and engagement. Managed and optimised paid ad campaigns across Meta platforms.
Sales Assistant at Fallon & Byrne Foodhall, Dublin 2
September 1, 2021 - Present
Delivered high-level customer service in a premium retail setting. Adapted to rotating roles across multiple departments. Gained four years of consistent part-time work experience while completing university. Strengthened multitasking, communication, and problem-solving skills in a fast-paced environment.
Marketing Intern at Collaboratory at TU Dublin
January 31, 2024 - August 13, 2025
Assumed full ownership of digital marketing in the marketing lead's absence. Designed and executed new social media strategy resulting in significant growth: 715% increase in LinkedIn reactions, 3800% increase in impressions, and X (Twitter) impressions growing from 175 to 4,679 within three months. Created award-winning video content (Fingal Public Service Award, 2023). Managed email marketing, event promotion, website updates (Ptools), and SEO enhancements. Gained sector-specific insights into cybersecurity and startup marketing.

Education

BA (Hons) Digital Marketing at Technological University Dublin
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Education, Software & Internet, Professional Services