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I'm a Social Media Manager with 5+ years across agencies, brands, and founder roles, specializing in short-form content and paid social. I scale multi-channel strategies for 15+ UAE-based SMEs across F&B, beauty, education, real estate, and lifestyle—delivering 40%+ lifts in organic engagement, 2x ROAS, and 90% client retention. As founder and Growth & Social Lead at Phone Zone India and currently leading Brand Vibe Digital Marketing in Dubai, I build content engines, coordinate live shoots with production teams, and guide influencer collaborations to meet brand objectives.…I'm a Social Media Manager with 5+ years across agencies, brands, and founder roles, specializing in short-form content and paid social. I scale multi-channel strategies for 15+ UAE-based SMEs across F&B, beauty, education, real estate, and lifestyle—delivering 40%+ lifts in organic engagement, 2x ROAS, and 90% client retention. As founder and Growth & Social Lead at Phone Zone India and currently leading Brand Vibe Digital Marketing in Dubai, I build content engines, coordinate live shoots with production teams, and guide influencer collaborations to meet brand objectives.

Hamdan Rafique Hassan

Social Media Manager, Content Strategist, Marketing Strategist, +5

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I'm a Social Media Manager with 5+ years across agencies, brands, and founder roles, specializing in short-form content and paid social. I scale multi-channel strategies for 15+ UAE-based SMEs across F&B, beauty, education, real estate, and lifestyle—delivering 40%+ lifts in organic engagement, 2x ROAS, and 90% client retention. As founder and Growth & Social Lead at Phone Zone India and currently leading Brand Vibe Digital Marketing in Dubai, I build content engines, coordinate live shoots with production teams, and guide influencer collaborations to meet brand objectives.…I'm a Social Media Manager with 5+ years across agencies, brands, and founder roles, specializing in short-form content and paid social. I scale multi-channel strategies for 15+ UAE-based SMEs across F&B, beauty, education, real estate, and lifestyle—delivering 40%+ lifts in organic engagement, 2x ROAS, and 90% client retention. As founder and Growth & Social Lead at Phone Zone India and currently leading Brand Vibe Digital Marketing in Dubai, I build content engines, coordinate live shoots with production teams, and guide influencer collaborations to meet brand objectives.

Available to hire

I’m a Social Media Manager with 5+ years across agencies, brands, and founder roles, specializing in short-form content and paid social. I scale multi-channel strategies for 15+ UAE-based SMEs across F&B, beauty, education, real estate, and lifestyle—delivering 40%+ lifts in organic engagement, 2x ROAS, and 90% client retention. As founder and Growth & Social Lead at Phone Zone India and currently leading Brand Vibe Digital Marketing in Dubai, I build content engines, coordinate live shoots with production teams, and guide influencer collaborations to meet brand objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Pitch Deck

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Fluent

Kannada

Fluent

Malayalam

Fluent

Telugu

Intermediate

Work Experience

Social Media Marketing Manager at Brandvibe Digital Marketing, Dubai

February 1, 2025 - Present

Owned social strategy and execution for 15+ UAE-based SMEs across F&B, beauty, education, and real estate sectors. Increased average organic engagement by over 40% within 90 days. Led short-form content engine including reels, stories, and carousels, improving average watch time and post saves/shares. Built content operating system and weekly content calendars that reduced revision cycles and improved on-time delivery. Planned and executed multi-channel paid campaigns (Facebook/Instagram), achieving 2x average ROAS and reduced CPA through creative and placement testing. Implemented monthly performance reviews with actionable insights, increasing CTR and lowering CPM. Collaborated with production teams during live shoots to capture real-time content. Directed video editors and graphic designers to align deliverables with brand strategy and campaign goals.

Social Media Strategist at Halalytics Media, Remote

January 1, 2023 - Present

Built values-driven content strategies for Instagram and TikTok using non-music audio, quotes, reminders, and VO content. Grew organic reach and engagement using authenticity and niche positioning. Launched seasonal campaigns (Ramadan, Dhul Hijjah) increasing shares and saves by over 45% and follower growth during campaign windows. Produced high-quality short-form videos using CapCut, Canva, and stock footage workflows, cutting production time without sacrificing quality.

Branch Manager (Marketing & Operations) at Kanz Modern International LLC (Donjons), Oman

January 1, 2025 - August 13, 2025

Launched best-selling Açaí product line that tripled revenue and expanded market share within 6 months through social-led go-to-market and sampling. Ran 20+ influencer collaborations aligned to brand objectives, generating consistent UGC and sustained month-over-month growth in reach and footfall. Built and managed paid social funnels and launched brand’s first loyalty program, achieving 2.5x ROI and boosting repeat purchaser rate. Overhauled procurement and inventory practices to reduce stock outs and improve COGS visibility. Delivered monthly performance dashboards to guide decisions.

Founder at Growth & Social Lead | Phone Zone India, India

December 1, 2023 - August 13, 2025

Acquired 2,500+ customers via Instagram, Facebook, and WhatsApp campaigns; scaled local brand awareness with content and referral loops. Ran targeted Facebook/Instagram ads generating 450+ qualified leads; improved ROAS via creative testing and audience refinement. Implemented analytics-driven optimization and A/B tests increasing conversion rates and lowering CPL over time. Built foundational brand and social playbooks.

Marketing Intern at Petropan, Saudi Arabia

January 1, 2023 - August 13, 2025

Managed financial accounts worth 250,000 SAR with 100% accuracy. Revamped digital content and campaign assets, lifting online engagement. Produced sales presentations and campaign decks that improved brand visibility and partner buy-in.

Social Media Marketing Manager at Brandvibe Digital Marketing

February 1, 2025 - Present

Owned social strategy and execution for 15+ UAE-based SMEs across F&B, beauty, education, and real estate sectors; increased average organic engagement by more than 40% within 90 days. Led short-form content creation (reels, stories, carousels) improving watch time and post engagement metrics. Built content operating system and weekly calendars to reduce revision cycles and improve timely delivery. Planned and executed multichannel paid campaigns (FB/IG), achieving twice the average ROAS and lowered CPA through creative and placement testing. Conducted monthly performance reviews to provide actionable insights on targeting and retention, increasing CTR and lowering CPM. Worked closely with production teams for live shoots and directed video editors and graphic designers to align outputs with brand strategy and campaign goals.

Social Media Strategist at Halalytics Media

January 1, 2023 - Present

Developed value-driven content strategies for Instagram and TikTok using non-music audio, quotes, reminders, and voice-over content; grew organic reach and engagement through authenticity and niche positioning. Launched seasonal campaigns (Ramadan, Dhul Hijjah) that increased shares and saves by over 45% and boosted follower growth during campaign windows. Produced high-quality short-form videos using CapCut, Canva, and stock footage workflows that cut production time without sacrificing quality.

Branch Manager (Marketing & Operations) at Kanz Modern International LLC (Donjons)

January 31, 2025 - August 18, 2025

Launched best-selling Açaí product line that tripled revenue and expanded market share within six months through social-led go-to-market and sampling initiatives. Managed 20+ influencer collaborations aligning with brand objectives; generated consistent user-generated content and sustained month-over-month growth in reach and footfall. Built and managed paid social funnels and launched the brand's first loyalty program achieving 2.5x ROI and boosting repeat purchaser rate. Overhauled procurement and inventory practices reducing stock outs and improving COGS visibility. Delivered monthly performance dashboards to guide business decisions.

Founder at Growth & Social Lead, Phone Zone India

December 31, 2023 - August 18, 2025

Acquired over 2,500 customers through Instagram, Facebook, and WhatsApp campaigns; scaled local brand awareness with content and referral loops. Ran targeted Facebook/Instagram ads generating over 450 qualified leads; improved ROAS via creative testing and audience refinement. Implemented analytics-driven optimization and A/B tests, increasing conversion rates and lowering cost per lead over time; built foundational brand and social playbooks.

Marketing Intern at Petropan, Saudi Arabia

January 31, 2023 - August 18, 2025

Managed financial accounts worth 250,000 SAR with 100% accuracy. Revamped digital content and campaign assets improving online engagement. Produced sales presentations and campaign decks that enhanced brand visibility and partner buy-in.

Social Media Manager at Brand Vibe Digital Marketing

February 1, 2025 - Present

Owned social strategy and execution for 15+ UAE-based SMEs across F&B, beauty, education, real estate, and lifestyle; increased engagement and ROAS; led short-form content engine (reels, stories, carousels) to improve watch time and saves/shares; collaborated with production, design, and copy teams to align with brand goals.

Founder | Growth & Social Lead at Phone Zone India

December 1, 2023 - September 9, 2025

Acquired 2,500+ customers via Instagram, Facebook, and WhatsApp ad campaigns; scaled local brand awareness through content and referral loops; led paid social experiments, built foundational brand assets and social playbooks; managed analytics-driven optimization and AB testing to lift conversions and lower CPL.

Brand Manager (Marketing & Operations) at Kanz Modern International LLC

January 1, 2025 - September 9, 2025

Launched best-selling Acai product line that tripled revenue and expanded market share within 6 months through social-led go-to-market and sampling; ran 20+ influencer collaborations aligned to brand objectives; generated consistent UGC and sustained month-over-month growth in reach and followers.

Marketing Intern at Petro Pan

January 31, 2023 - September 9, 2025

Managed financial accounts worth 250,000 SAR with 100% accuracy; revamped digital content/assets to lift online engagement; produced sales presentations and campaign decks that improved brand visibility and partner buy-in.