I am a strategic and story-driven social media content creator passionate about building real connections through content that engages and delivers results. Skilled in campaign development, data-informed strategy, and creating narratives that grow communities and elevate brand presence. I enjoy collaborating across functions to align launches, campaigns, and community efforts while tracking platform trends to create timely, relevant, and culturally connected content. With diverse experience in social media management and content creation for various brands, I have developed expertise in creating and editing visuals, digital campaigns, and performance metrics analysis. My passion for marketing is complemented by my academic background in psychology and neuromarketing, enabling me to integrate psychological insights to improve customer journeys and overall satisfaction.

Leticia Staut

I am a strategic and story-driven social media content creator passionate about building real connections through content that engages and delivers results. Skilled in campaign development, data-informed strategy, and creating narratives that grow communities and elevate brand presence. I enjoy collaborating across functions to align launches, campaigns, and community efforts while tracking platform trends to create timely, relevant, and culturally connected content. With diverse experience in social media management and content creation for various brands, I have developed expertise in creating and editing visuals, digital campaigns, and performance metrics analysis. My passion for marketing is complemented by my academic background in psychology and neuromarketing, enabling me to integrate psychological insights to improve customer journeys and overall satisfaction.

Available to hire

I am a strategic and story-driven social media content creator passionate about building real connections through content that engages and delivers results. Skilled in campaign development, data-informed strategy, and creating narratives that grow communities and elevate brand presence. I enjoy collaborating across functions to align launches, campaigns, and community efforts while tracking platform trends to create timely, relevant, and culturally connected content.

With diverse experience in social media management and content creation for various brands, I have developed expertise in creating and editing visuals, digital campaigns, and performance metrics analysis. My passion for marketing is complemented by my academic background in psychology and neuromarketing, enabling me to integrate psychological insights to improve customer journeys and overall satisfaction.

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Language

English
Fluent
Portuguese
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Social Media Content Creator at One Bone Brand, Montreal - Canada
January 1, 2025 - Present
Plan and manage monthly content calendars across Instagram, TikTok, YouTube, and Facebook. Lead end-to-end content creation, including scripting, shooting, editing, and publishing. Write social copy in One Bone’s distinct tone, ensuring brand voice consistency across platforms. Monitor performance metrics and apply insights to refine strategy and boost engagement. Track platform trends to create timely, relevant, and culturally connected content. Collaborate cross-functionally with founders, production, design, and marketing teams to align launches, campaigns, and community efforts.
Social Media and Content Creation Specialist at Roberto Gastronomia, Montreal - Canada
January 1, 2025 - August 13, 2025
Developed and executed monthly content plans to increase engagement and brand visibility. Created and edited visuals—including images, videos, and graphics—tailored to target audiences. Designed digital campaigns that reinforced brand values and drove loyalty. Analyzed performance metrics to optimize content strategy and improve acquisition and retention.
Marketing Intern at Rabaterapia Dance Studio, Montreal - Canada
January 1, 2024 - August 13, 2025
Created and curated content for Instagram and TikTok, driving 45% follower growth and strengthening audience engagement. Developed localized marketing strategies and led promotional campaigns attracting 50+ college students and 500+ event participants. Implemented a class scheduling and payment app to streamline operations and improve customer experience. Supported the brand's visual rebranding, contributing to a refreshed identity that resonated with new and existing clients.
Organizational Psychology Consultant at Business Psychology Practice Centre, Curitiba - Brazil
December 31, 2021 - August 13, 2025
Led workshops for university groups and startups to strengthen team communication and interpersonal skills. Designed internal events and development programs for NEX Energy, boosting engagement and operational efficiency. Applied psychological and marketing insights to improve the customer journey and overall client satisfaction.

Education

Diploma in Digital Marketing at Greystone College, Montreal - Canada
January 1, 2023 - January 1, 2025
Post Graduate Diploma in Neuromarketing at PUCPR, Curitiba - Brazil (Remote)
January 1, 2023 - January 1, 2025
Honours in Psychology at PUCPR, Curitiba - Brazil
January 1, 2024 - January 1, 2025
Post-Graduate Diploma in Hospital Psychology at PUCPR, Curitiba - Brazil
January 1, 2017 - January 1, 2021

Qualifications

Google Ads Certificates - Measurement, Ads Display and Ads Search
January 11, 2030 - August 13, 2025
Certificate of Achievement for Outstanding Academic Performance
January 1, 2023 - August 13, 2025
Recipient of Full Scholarship (100%)
January 1, 2023 - August 13, 2025
Best Academic Performance Award GPA 4.0 (9.65 IRA)
January 11, 2030 - August 13, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Healthcare, Retail