Zain Ul Abidin

Led digital performance across Shopify, Meta ads, and CRM systems focusing on revenue growth via optimized store experiences and structured marketing automation. Collaborated closely with internal teams to align brand strategy with measurable and conversion-driven execution. Key achievements include developing and optimizing Shopify websites, managing Meta ad campaigns (Facebook and Instagram), strategizing and maintaining Klaviyo content calendars for campaign scheduling and automation aligned with e-commerce events and product launches, and supporting CRM improvements and website performance optimization.

Led digital performance across Shopify, Meta ads, and CRM systems. Collaborated with internal teams to drive revenue growth through optimized store experiences and structured marketing automation. Responsibilities included developing, customizing, and optimizing Shopify websites, creating and managing Meta ad campaigns, maintaining Klaviyo content calendars to schedule campaigns, plan automation flows, and align messaging with e-commerce events and product launches. Supported CRM improvements and website performance optimization.

Led digital performance across Shopify, Meta ads, and CRM systems. Collaborated directly with internal teams to drive revenue growth through optimized store experiences and structured marketing automation. Focused on aligning brand strategy with measurable, conversion-driven execution. Achievements include developing, customizing, and optimizing Shopify websites; creating and managing Meta (Facebook and Instagram) ad campaigns; maintaining a structured Klaviyo content calendar to schedule campaigns and automation flows; supporting CRM improvements and website performance optimization.