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I am a dedicated Content Marketing and Engagement Strategist with over 10 years of experience creating multi-channel campaigns that convert leads into measurable outcomes across B2B SaaS and B2C markets. I have a strong track record of driving significant Instagram reach growth and engagement increases while building CRM infrastructure and executing outreach strategies for healthcare and education sectors. I excel in omni-channel campaign management, CRM development, social media strategy, and content performance optimization. I enjoy coaching creators to find their brand voice and maximizing impact through data-driven marketing and digital tools.…I am a dedicated Content Marketing and Engagement Strategist with over 10 years of experience creating multi-channel campaigns that convert leads into measurable outcomes across B2B SaaS and B2C markets. I have a strong track record of driving significant Instagram reach growth and engagement increases while building CRM infrastructure and executing outreach strategies for healthcare and education sectors. I excel in omni-channel campaign management, CRM development, social media strategy, and content performance optimization. I enjoy coaching creators to find their brand voice and maximizing impact through data-driven marketing and digital tools.

Sarah Sahl

Project Manager, Content Strategist, Social Media Manager, +2

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I am a dedicated Content Marketing and Engagement Strategist with over 10 years of experience creating multi-channel campaigns that convert leads into measurable outcomes across B2B SaaS and B2C markets. I have a strong track record of driving significant Instagram reach growth and engagement increases while building CRM infrastructure and executing outreach strategies for healthcare and education sectors. I excel in omni-channel campaign management, CRM development, social media strategy, and content performance optimization. I enjoy coaching creators to find their brand voice and maximizing impact through data-driven marketing and digital tools.…I am a dedicated Content Marketing and Engagement Strategist with over 10 years of experience creating multi-channel campaigns that convert leads into measurable outcomes across B2B SaaS and B2C markets. I have a strong track record of driving significant Instagram reach growth and engagement increases while building CRM infrastructure and executing outreach strategies for healthcare and education sectors. I excel in omni-channel campaign management, CRM development, social media strategy, and content performance optimization. I enjoy coaching creators to find their brand voice and maximizing impact through data-driven marketing and digital tools.

Available to hire

I am a dedicated Content Marketing and Engagement Strategist with over 10 years of experience creating multi-channel campaigns that convert leads into measurable outcomes across B2B SaaS and B2C markets. I have a strong track record of driving significant Instagram reach growth and engagement increases while building CRM infrastructure and executing outreach strategies for healthcare and education sectors.

I excel in omni-channel campaign management, CRM development, social media strategy, and content performance optimization. I enjoy coaching creators to find their brand voice and maximizing impact through data-driven marketing and digital tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Project Manager at Health Tech Associates

July 25, 2025 - August 13, 2025

Launched and managed an integrated healthcare SaaS certification marketing strategy across five campaigns within 11 weeks. Created 28 marketing assets and conducted 160 cold calls in outreach efforts. Designed a social-first content strategy that doubled Instagram video views. Developed prospects and converted new companies through LinkedIn thought leadership and executive-level outreach. Built and managed a Monday.com CRM for 1,390 senior-care facilities, executing systematic outreach campaigns including customized emails and multiple touchpoints. Implemented analytics tracking with GA4 and used AI tools for data gathering and audience identification to optimize campaign performance.

Content Creator at Aveda Institute Des Moines

November 1, 2024 - August 13, 2025

Managed social media strategy for a beauty education institution with 180+ students, producing 31 reels in 90 days and maintaining regular posts. Established organized content collection systems and achieved consistent reach increases over multiple periods. Delivered 218% Instagram reach growth with viral video content and drove a 47% increase in engagement. Coached 90+ student creators in maintaining brand voice consistency through daily meetings and expanded user-generated content via systematic collection processes.

Spa Specialist at Salon Spa W

September 1, 2023 - August 13, 2025

Provided spa services while developing content marketing strategies to strengthen client relationships, including educational how-to videos and personalized social media communication. Increased retail attachment rates and client retention through strategic content. Streamlined inventory management using Google Workspace, creating controls that reduced waste and ensured service consistency. Created highly engaging content that boosted sales of featured products.

Social Media Specialist at PCI Academy

June 1, 2021 - August 13, 2025

Led omni-channel marketing strategies for a multi-location beauty education company, managing website and compliance needs, and digital campaigns across three campuses. Enhanced SEO, PPC, email marketing, social media, and community events to deliver 15-22% year-over-year lead growth. Managed fluctuating marketing budgets between 2-6% of projected income, optimizing spend across digital and print channels to maintain consistent revenue growth.