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Hi, I’m Helga Rouba, a UX/UI designer specializing in creating intuitive, visually appealing interfaces for websites and mobile apps. I excel at turning user insights into practical designs and collaborating with cross-functional teams to deliver high-quality solutions. I’m passionate about clean, user-centered design and continuous improvement. I enjoy combining research, prototyping, and design systems to meet business goals while keeping the user at the center.…Hi, I’m Helga Rouba, a UX/UI designer specializing in creating intuitive, visually appealing interfaces for websites and mobile apps. I excel at turning user insights into practical designs and collaborating with cross-functional teams to deliver high-quality solutions. I’m passionate about clean, user-centered design and continuous improvement. I enjoy combining research, prototyping, and design systems to meet business goals while keeping the user at the center.

Helga Rouba

UX Designer, UI Designer, Project Manager, +4

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Hi, I’m Helga Rouba, a UX/UI designer specializing in creating intuitive, visually appealing interfaces for websites and mobile apps. I excel at turning user insights into practical designs and collaborating with cross-functional teams to deliver high-quality solutions. I’m passionate about clean, user-centered design and continuous improvement. I enjoy combining research, prototyping, and design systems to meet business goals while keeping the user at the center.…Hi, I’m Helga Rouba, a UX/UI designer specializing in creating intuitive, visually appealing interfaces for websites and mobile apps. I excel at turning user insights into practical designs and collaborating with cross-functional teams to deliver high-quality solutions. I’m passionate about clean, user-centered design and continuous improvement. I enjoy combining research, prototyping, and design systems to meet business goals while keeping the user at the center.

Available to hire

Hi, I’m Helga Rouba, a UX/UI designer specializing in creating intuitive, visually appealing interfaces for websites and mobile apps. I excel at turning user insights into practical designs and collaborating with cross-functional teams to deliver high-quality solutions.

I’m passionate about clean, user-centered design and continuous improvement. I enjoy combining research, prototyping, and design systems to meet business goals while keeping the user at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Spanish; Castilian

Advanced

Chinese

Advanced

Catalan; Valencian

Advanced

Russian

Fluent

Work Experience

UI/UX Designer at Geek Marketing

December 1, 2024 - Present

Conducting targeted audience research to tailor projects to user needs; designing intuitive UI/UX solutions; collaborating with cross-functional teams to deliver high-quality interfaces.

UI/UX Designer at Gecko Marketing

December 1, 2024 - Present

Freelance UI/UX designer for a UAE-based marketing agency; conducted target audience research to tailor projects to user needs; designed flexible and responsive interfaces aligned with UX principles; ran A/B tests and analyzed results to optimize user experience.

UI/UX Designer at Geek Marketing

December 1, 2024 - Present

UI/UX designer responsible for creating intuitive interfaces for websites and mobile apps; collaborated with teams to implement high-quality UX/UI and conducted iterative design improvements.

UX/UI Designer at Freelance

December 1, 2024 - August 13, 2025

Performed UX audits for Attiq.net to improve user experience and reduce bounce rates. Conducted UX research and user interviews creating customer journey maps for a sportswear store, enabling several design variants addressing key customer issues. Designed information architecture to enhance navigation and usability. Created intuitive interfaces that increased product orders. Designed responsive websites, landing pages, mobile applications, and online stores.

UI/UX Designer at Geek Marketing UAE

December 1, 2024 - Present

Conducted target audience analyses to tailor designs to user needs. Designed flexible and responsive user interfaces in line with UX principles. Led A/B testing and result analysis to optimize user experience. Monitored and analyzed performance metrics for continuous project improvement. Collaborated closely with developers throughout implementation phases. Created prototypes and wireframes for new functionalities. Participated in iterative design processes following design thinking principles.

Email Designer & SEO Specialist at Range Agency

February 29, 2024 - August 13, 2025

Conducted SEO and UX audits to increase website visibility. Prepared presentations and justified design decisions to clients. Optimized email campaigns across devices to ensure the best user experience. Designed and created aesthetic, functional email templates. Maintained visual brand consistency in email campaigns. Monitored and analyzed website traffic using Google Analytics and Google Search Console.

UX/UI Designer (Freelance) at Attiq.net (Client)

February 1, 2024 - September 8, 2025

Carrying out UX audits for Attiq.net to improve user experience and reduce bounce rate; conducting UX research, user interviews, and creating customer journey maps for a sportswear e-commerce store; developing multiple design variations addressing key customer pain points.

Email Designer & Specialist at SEO Range Agency

February 1, 2024 - September 8, 2025

Carrying out UX audits and SEO analysis to improve website visibility; creating client presentations and justifying design solutions; optimizing email campaigns across devices to ensure the best user experience; designing and developing consistent email templates for Range Agency clients.

Email Designer & Specialist SEO at Range Agency

February 1, 2024 - September 8, 2025

Carried out UX audits and SEO work; created CJMs for a sportswear e-commerce store; designed email templates and established a cohesive visual identity for marketing campaigns.

UI Designer & SEO Specialist at Range Agency

September 30, 2021 - September 8, 2025

Conducting SEO and UX audits to improve website visibility; creating presentations and justifying design solutions to clients; optimizing email campaigns across devices for optimal UX; designing and developing aesthetic and functional email templates; establishing a consistent visual style for email marketing campaigns; monitoring traffic with Google Analytics and Google Search Console.

UX/UI Designer at Melsoft Games

September 30, 2021 - September 8, 2025

Designed the MyCafe game's main website UI; applied design thinking and user research; created responsive designs optimized for different devices; worked with Figma, Photoshop, and Illustrator; selected appropriate fonts and color palettes.

UX/UI Designer at Melsoft Games

September 30, 2021 - August 13, 2025

Designed user interface for the main page of the MyCafe game. Applied design thinking and user research resulting in a significant increase in game downloads.

UX/UI Designer at Melsoft Games

September 1, 2021 - September 8, 2025

Designed the user interface for the MyCafe game’s main website; applied design thinking and user research; created responsive designs for various devices; used Figma, Photoshop, and Illustrator; selected typography and color palette to create a cohesive visual identity; improved usability and reduced bounce rate, increasing user satisfaction.

UX/UI Designer at Melsoft Games

September 1, 2021 - September 8, 2025

Designed the UI for the MyCafe game's main website; applied design thinking and user research to increase downloads; created responsive designs for multiple devices and chosen typography and color palette to establish visual identity.