Bela Luna

Language

English
Fluent
French
Beginner
Portuguese
Fluent

Work Experience

Art Director and Marketing Assistant at ONG Voluntarios por Amor
September 1, 2020 - August 13, 2025
Worked on marketing and artistic direction initiatives for the NGO, contributing creative support and assisting in marketing campaigns to promote social causes.
Art Director at 365 LAB Agency
January 1, 2022 - August 13, 2025
Directed artistic and creative projects, collaborating with teams to develop effective campaigns consistently aligned with brand strategies.
Art Director at Ballista Agency
June 1, 2023 - August 13, 2025
Handled art direction tasks, overseeing the visual style and creative elements of advertising campaigns from conceptualization to execution.
Audiovisual at Triumf Agency
September 1, 2022 - August 13, 2025
Managed audiovisual production work including editing and content creation for client campaigns, ensuring quality and alignment with client expectations.
Copywriting; Strategic Planning and Art Direction at Esphera Soluções Ambientais
April 1, 2023 - Present
Provided copywriting services along with strategic planning and art direction, crafting content that supported environmental solutions initiatives.
Content Creation and Editing, Social Media, On and Offline Media Arts, Copywriting, Art Direction at Violeta Digital Agency
September 1, 2023 - August 13, 2025
Created and edited content for multiple platforms, managed social media accounts, and provided copywriting and art direction to enhance digital engagement.
Copywriting at Flavia Diógenes Architecture
June 1, 2023 - July 31, 2024
Focused on copywriting services tailored to architecture and design projects, enhancing communication and marketing materials.
Social Media, Creative Director, Copywriter, Art Direction, Audiovisual Production and Editing at Sigillum Handmade Ltda
March 1, 2022 - Present
Led creative direction and social media efforts alongside copywriting and audiovisual production, improving brand presence and content quality.
Copywriter & Content Manager at Flavia Diogenes Arquitetura
July 1, 2024 - September 10, 2025
Created and managed content strategies for an architecture and interior design brand, enhancing its digital presence. Developed copy and creative campaigns to highlight projects and strengthen brand positioning online. Coordinated content production with designers and architects to align communication with visual identity.
Copywriter & Social Media Manager at Sigillum Hand Made Ltda
March 1, 2025 - September 10, 2025
Managed brand communication and storytelling for a lifestyle/ handmade business, reinforcing brand identity and customer loyalty. Planned, captured, and produced digital content (copy, photography, and video) to increase visibility and drive online sales. Oversaw social media channels, including posting schedule, community management, and campaign execution.
Content Specialist at Leme Digital Agency
May 1, 2025 - Present
Led multi-channel content creation and campaign strategy, ensuring alignment with client branding and marketing objectives. Developed persuasive copy for social media, blogs, email marketing, and digital ads. Scripted and edited short-form videos for Instagram and TikTok, expanding audience reach and retention. Monitored performance metrics to apply data-driven improvements to content strategies.
Intern – Copywriting, Planning & Audio Visual Assistant at Triumf Agency
September 1, 2023 - September 10, 2025
Wrote and adapted copy for ads, blogs, and social media. Edited videos and supported audiovisual production, creating engaging materials for client campaigns.
Social Media & Photographer at Fika Store Ltda
March 1, 2022 - September 10, 2025
Produced and managed social media content to promote fashion and lifestyle store. Directed and executed photography for campaigns, catalogs, and online store. Applied visual storytelling and copywriting to foster community engagement and increase sales.
Marketing & Social Media Assistant at NGO Volunteers for Amor
September 1, 2020 - September 10, 2025
Created and managed social media content to promote campaigns and fundraising initiatives. Supported marketing strategies through copywriting, design, and community engagement. Assisted in event promotion, expanding NGO's visibility and supporter base.
Volunteer – Art Direction at 3 65 Lab Agency
August 10, 2021 - January 30, 2022
Supported art direction team in developing creative concepts and visual materials. Assisted in campaign production by adapting layouts and ensuring consistency across deliverables. Contributed to design and communication projects for social media and advertising.

Education

Bachelor's degree in Advertising and Propaganda at University of Fortaleza
January 11, 2030 - July 1, 2025
Bachelor's Degree in Advertising and Marketing at Universidade de Fortaleza
August 1, 2021 - July 1, 2025

Qualifications

Advertising and Propaganda English
January 1, 2017 - August 13, 2025
Illustrator, Sião Informática
January 1, 2021 - August 13, 2025
Photoshop, Sião Informática
January 1, 2021 - August 13, 2025
Neuromarketing, Udemy
January 1, 2021 - August 13, 2025
French Course, private tutor
January 11, 2030 - January 1, 2026
Digital Marketing, EBAC
January 1, 2022 - August 13, 2025
Copywriting, Rock Content
January 1, 2022 - August 13, 2025
Photography, EBAC
January 1, 2022 - August 13, 2025
Copywriting – Rock Content
January 1, 2022 - September 10, 2025
Digital Marketing – EBAC
January 1, 2022 - September 10, 2025
Advanced Digital Marketing – ESPM
January 1, 2025 - September 10, 2025
Video Content Creation for Marketing – ESPM
January 1, 2025 - September 10, 2025
Branding – PyB P
January 1, 2025 - September 10, 2025
Branding in Three Stages – Domestika
January 1, 2024 - September 10, 2025
Typography & Brand Design – Domestika
January 1, 2023 - September 10, 2025
Photography – EBAC
January 1, 2022 - September 10, 2025
Neuro Marketing – Udemy
January 1, 2021 - September 10, 2025
Photo Shop & Illustrator – Síão Informatica
January 1, 2021 - September 10, 2025
English Fluency – Yázigi Fortaleza
January 1, 2017 - September 10, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Real Estate & Construction