I am a creative Social Media and Branding Specialist with extensive experience in designing visual identities, content creation, and social media strategy. I've had the opportunity to work with renowned brands like Heineken Brasília, Chilli Beans, Brasília Design Week, and the Italian Festival Brazil, including digital coverage of the Paul McCartney Got Back 2023 event. Skilled in graphic design, photography, audiovisual production, and remote project management, I create compelling visual identities and social media content tailored to each brand's voice and goals. Throughout my career, I have designed photography, graphic materials, and marketing campaigns aligned with brand objectives for clients across various sectors, including beverage brands, festivals, internet providers, and hospitality venues such as restaurants and bars. My dual Brazilian and Italian nationality allows me flexibility for remote or local positions, and I am always eager to bring fresh, creative strategies to new projects.

Marcela Caporalli

I am a creative Social Media and Branding Specialist with extensive experience in designing visual identities, content creation, and social media strategy. I've had the opportunity to work with renowned brands like Heineken Brasília, Chilli Beans, Brasília Design Week, and the Italian Festival Brazil, including digital coverage of the Paul McCartney Got Back 2023 event. Skilled in graphic design, photography, audiovisual production, and remote project management, I create compelling visual identities and social media content tailored to each brand's voice and goals. Throughout my career, I have designed photography, graphic materials, and marketing campaigns aligned with brand objectives for clients across various sectors, including beverage brands, festivals, internet providers, and hospitality venues such as restaurants and bars. My dual Brazilian and Italian nationality allows me flexibility for remote or local positions, and I am always eager to bring fresh, creative strategies to new projects.

Available to hire

I am a creative Social Media and Branding Specialist with extensive experience in designing visual identities, content creation, and social media strategy. I’ve had the opportunity to work with renowned brands like Heineken Brasília, Chilli Beans, Brasília Design Week, and the Italian Festival Brazil, including digital coverage of the Paul McCartney Got Back 2023 event. Skilled in graphic design, photography, audiovisual production, and remote project management, I create compelling visual identities and social media content tailored to each brand’s voice and goals.

Throughout my career, I have designed photography, graphic materials, and marketing campaigns aligned with brand objectives for clients across various sectors, including beverage brands, festivals, internet providers, and hospitality venues such as restaurants and bars. My dual Brazilian and Italian nationality allows me flexibility for remote or local positions, and I am always eager to bring fresh, creative strategies to new projects.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Social Media Manager & Content Creator at Brazilian Clients & Agencies
January 1, 2017 - Present
Managed social media strategy and content creation for various Brazilian clients and agencies. Designed photography, graphic materials, and marketing campaigns aligned with brand identities and goals, including for notable brands such as Heineken Brasília, Chilli Beans, Brasília Design Week, and the Italian Festival Brasil. Delivered creative solutions and managed remote projects effectively.
Social Media Manager & Content Creator at Brazilian Clients & Agencies
January 1, 2017 - Present
Managed social media strategy and content creation for clients including Heineken Brasília, Chilli Beans, Brasília Design Week, Italian Festival Brazil, and others. Created visual identities and marketing materials aligned with each brand's voice and strategy. Directed photography, graphic design, audiovisual production, and digital campaigns including Paul McCartney Got Back 2023 digital coverage. Oversaw remote project management to ensure delivery of high-quality content and effective brand representation across platforms.

Education

Bachelor’s Degree in Advertising & Marketing at Centro Universitário de Brasília (CEUB)
January 1, 2017 - August 13, 2025
Bachelor’s Degree in Advertising & Marketing at Centro Universitário de Brasília (CEUB)
January 1, 2017 - August 14, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Software & Internet, Consumer Goods