user1022807

Available to hire

Language

English
Fluent

Work Experience

Marketing Manager, Wealth Insights at Aon
August 1, 2025 - August 1, 2025
Wrote, designed, created, published and tracked 300+ organic social posts in 2025 for a global audience of more than 1.4 million LinkedIn followers for teams including Communications, Leadership, Wealth, Health, IP and Risk. Developed, wrote, edited and published B2B promotional materials for key thought leadership, events and initiatives. Developed toolkits containing emails, brand guidelines, social media assets, webpages, videos and content. Led creation, launch and rollout for annual Wealth team surveys and the associated follow-up insights reports. Partnered with business leaders to project manage and publish 30+ B2B content pieces yearly, including white papers, sell sheets, reports and PowerPoints. Liaised with leadership, PR, compliance, design, agencies and digital to launch. Led migration of Retirement content to new website. Researched keywords, wrote 10+ SEO-friendly webpages and partnered with Compliance, business SMEs and the digital team to ensure buy-in and meet the lau
Wealth Insights Marketing Manager at Aon
August 1, 2025 - August 1, 2025
Wrote, designed, created, published and tracked 300+ organic social posts in 2025 for a global audience of more than 1.4 million LinkedIn followers for teams including Communications, Leadership, Wealth, Health, IP and Risk. Developed, wrote, edited and published B2B promotional materials for key thought leadership, events and initiatives. Developed toolkits containing emails, brand guidelines, social media assets, webpages, videos and content. Led creation, launch and rollout for annual Wealth team surveys and the associated follow-up insights reports. Partnered with business leaders to project manage and publish 30+ B2B content pieces yearly, including white papers, sell sheets, reports and PowerPoints. Liaised with leadership, PR, compliance, design, agencies and digital to launch. Led migration of Retirement content to new website. Researched keywords, wrote 10+ SEO-friendly webpages and partnered with Compliance, business SMEs and the digital team to ensure buy-in and meet the lau
Marketing Specialist - Aon’s Cyber Solutions at Aon
June 1, 2023 - June 1, 2023
Managed Cyber Wordpress website. Responsible for writing, publishing and reporting on SEO-friendly content for events, thought leadership, products, solutions, client alerts and team pages using Google Analytics and Data Studio. Created digital brand standards and best practices as a member of Global Brand and Social Champions Group. Regularly partnered with business leaders to plan, support and promote both in-person and virtual events.
Marketing Specialist - Cyber Solutions at Aon
June 1, 2023 - August 13, 2025
Managed Cyber Wordpress website, producing SEO-friendly content and reporting using Google Analytics and Data Studio. Created and delivered a global social campaign with 40+ posts for Cyber Security Awareness Month across multiple regions, promoting insights and events effectively.
Marketing Manager, Wealth Insights at Aon
June 1, 2023 - Present
Led content creation, design, publishing and tracking of over 300 organic social media posts in 2025 targeting a global audience of 1.4 million LinkedIn followers. Achieved significant follower growth, increased engagement metrics including clicks, shares, and reactions through strategic posting and content diversification. Spearheaded migration of Retirement content to a new website, producing SEO-friendly pages with cross-team collaboration. Managed publication of over 30 B2B content pieces annually, liaising with legal, compliance, and leadership. Improved investment newsletter open rates via segmentation, content optimization, and A/B testing.
Marketing Specialist - Cyber Solutions at Aon
June 1, 2023 - August 13, 2025
Managed the Cyber Wordpress website including content creation, SEO, and analytics reporting. Executed a global social media campaign for Cyber Security Awareness Month with 40+ posts targeting multiple markets (US, Canada, UK, EMEA), promoting insights and events. Utilized Google Analytics and Data Studio for campaign reporting.
Marketing Manager, Wealth Insights at Aon
June 1, 2023 - Present
Led the creation and management of over 300 organic social media posts in 2025 for a global audience of 1.4 million followers, achieving significant increases in followers, clicks, shares, and reactions through targeted content strategy and increased posting frequency. Managed migration and SEO optimization of Retirement content to a new website, collaborating with compliance and subject matter experts. Oversaw the production of 30+ B2B content pieces annually, liaising across legal, compliance, design, and leadership. Improved investment newsletter open rates by 15% through segmentation and content optimization.
Freelance Digital Marketing Specialist at Upwork
December 31, 2021 - August 13, 2025
Worked with diverse clients including PrecisionHawk, NewsPicks, and startups on webpage reworks, paid search copy, social media content, account based marketing campaigns, email newsletters, market research, and UX projects.
Freelance Digital Marketing Specialist at Upwork
January 1, 2021 - August 13, 2025
Provided digital marketing services for varied clients including PrecisionHawk and NewsPicks. Delivered webpage redesigns, paid search copy, social media content, ABM campaigns, newsletters, market research, and UX enhancements to startups and other clients.
Digital Marketing Consultant at Office of Public Works (Ireland)
August 31, 2020 - August 13, 2025
Delivered a comprehensive digital strategy report with tactical recommendations to strengthen brand integrity and employer positioning. Designed and programmed a Qualtrics survey gathering over 200 responses for insights development.
Digital Marketing Consultant at Office of Public Works (Ireland)
August 1, 2020 - August 1, 2020
Delivered a comprehensive report on digital-centric strategy and tactical recommendations for the short- and long-term campaign objectives of strengthening brand integrity and employer positioning within the competitive Irish market. Programmed an original Qualtrics survey and collected more than 200 responses that were used to develop insights.
Digital Marketing Consultant at Office of Public Works (Ireland)
August 1, 2020 - August 13, 2025
Developed a comprehensive digital marketing strategy report with tactical recommendations to improve brand integrity and employer positioning in Ireland. Executed original Qualtrics survey gathering 200+ responses to inform strategy insights.
Marketing Specialist at BMO Harris Bank
July 31, 2018 - August 13, 2025
Managed multinational LinkedIn social selling initiative for 50+ senior finance professionals including onboarding, content creation, and profile optimization. Led research and strategy for a $75,000 Facebook B2C lead generation campaign. Coordinated participation in 30+ events and trade shows with major partners.
Marketing Specialist at BMO Harris Bank
July 1, 2018 - July 1, 2018
Developed and oversaw a multinational, LinkedIn-focused social selling initiative for 50+ senior-level finance professionals. Led the research, strategy, proposal and briefing phases of a $75,000 Facebook B2C lead generation ad campaign. Planned and coordinated involvement in 30+ events and trade shows with partners including Tesla, Pixar and McDonald’s. Oversaw the rebrand of a prominent line of business within the bank. Reworked the fiscal year strategy, internal and external web properties, entire collection of print and promotional collateral and all active customer-facing campaigns. Researched topics, wrote content and updated internal company websites twice weekly to keep bankers updated on industry trends with content spanning more than 10 diverse industry verticals.
Marketing Specialist at BMO Harris Bank
July 1, 2018 - August 13, 2025
Managed a multinational LinkedIn social selling initiative for over 50 senior finance professionals, including onboarding, data analysis, content sourcing, and profile optimization. Led phases of a $75,000 Facebook B2C lead generation ad campaign. Coordinated participation in 30+ partner events including notable firms such as Tesla, Pixar, and McDonald's.
Freelance Digital Marketing Specialist at Upwork
June 1, 2018 - October 30, 2025
Remote work with diverse clients, including PrecisionHawk, NewsPicks, and startups, to deliver webpage reworks, paid search copy, social media content, ABM campaigns, email newsletters, market research initiatives, editing services and UX guidance.
Market Research Project Manager at Schlesinger Associates
August 1, 2017 - August 1, 2017
Managed a team of 3 to facilitate the successful completion of 20+ qualitative market research studies at a given time for clients in technology, pharmaceuticals and consumer goods and services. Proactively monitored studies for potential problem areas and implemented creative solutions on the fly. Created and shared timely and professional communications to ensure optimum service and client satisfaction.
Remote Metadata Intern at Library of Congress
April 1, 2017 - April 1, 2017
Wrote and optimized metadata for the Law Library of Congress's website using Microsoft Excel to organize and submit detailed work. Read, analyzed and categorized large numbers of Supreme Court Cases into searchable categories based on a learned criteria to streamline search functionality.
International Relations Intern at University of Missouri International Center
August 1, 2015 - August 1, 2015
Served as the assistant to the MU Study Abroad Advisor for Asia, Europe, the Middle East and Africa. Regularly communicated across cultures with global partner institutions and international exchange students to coordinate admission requirements. Interviewed, hired, trained and managed a team of more than 20 Cultural Ambassadors. Planned, coordinated and executed a minimum of 3 events per month.
Graphic Design & Creative Services Intern at Department of Public Works City of Columbia
August 1, 2015 - August 1, 2015
Researched, designed and wrote digital, video and print marketing collateral for city-wide PR campaigns for clients including Columbia Regional Airport, the True/False Film Festival, COMO Connect and the Department of Public Waste. Used Adobe Creative Suite (Illustrator, InDesign, Premiere) to produce collateral including logos, social imagery, banners, infographics, maps and PowerPoint presentations.
Campus Influencer at Spotify
August 1, 2014 - August 1, 2014
Assisted in the execution of a national marketing research survey to determine Spotify usage rates on college campuses. Researched and produced original social media content, print ads and pop-up events based on campaign objectives.
Brand Identity & Marketing Communications Intern at Rockwell Automation
August 1, 2014 - August 1, 2014
Researched and developed promotional content to communicate branding initiatives for the weekly company email newsletter reaching an international audience of more than 20,000 professionals. Assisted in the planning and promotional phases of major corporate events, including international trade shows. Researched, wrote, edited and designed social media best practices guides for Marketing, Branding and Sales departments. Regularly developed content for and managed company branding standards website and marketing collateral database. Analyzed web properties and reported insights to optimize user experience.
Neuromarketing Undergraduate Research Assistant at University of Missouri MediaBrain (PRIME) Lab
July 1, 2014 - July 1, 2014
Assisted in the collection, cleaning and analysis of psychophysiological data on market research studies for real-world clients in industries like national defense, entertainment and international public relations. Gained lab experience operating psychophysiological data collecting equipment, including eye-tracking goggles, galvanic skin conductance monitors, facial electromyography sensors and electrocardiography monitors. Quickly adapted to new software, procedures and analysis tools to record and analyze large data sets with assistance using software like Excel, AcqKnowledge and SPSS.

Education

Master's degree in Digital Marketing Strategy at Trinity College Dublin
January 11, 2030 - August 13, 2025
Bachelor's degree in Journalism, emphasis in Digital Strategy at University of Missouri
January 1, 2011 - December 1, 2015
Master's Degree in Digital Marketing Strategy (Upper 2.1 Honours) at Trinity College Dublin
January 11, 2030 - August 13, 2025
Bachelor's Degree in Journalism, emphasis in Digital Strategy at University of Missouri
January 11, 2030 - December 1, 2015
Master’s degree in Digital Marketing Strategy at Trinity College Dublin
January 11, 2030 - October 30, 2025
Bachelor’s degree in Journalism, emphasis Digital Strategy at University of Missouri
January 11, 2030 - December 1, 2015
Master’s degree in Digital Marketing Strategy at Trinity College Dublin
January 11, 2030 - October 30, 2025
Bachelor’s degree in Journalism, emphasis Digital Strategy at University of Missouri
January 11, 2030 - December 1, 2015

Qualifications

Google Ads
January 11, 2030 - August 13, 2025
Google AdwordsPro
January 11, 2030 - August 13, 2025
Hootsuite Platform 2025
January 11, 2030 - August 13, 2025
Hootsuite Social Media Marketing
January 11, 2030 - August 13, 2025
Advanced Social Advertising
January 11, 2030 - August 13, 2025
Google Ads
January 11, 2030 - August 13, 2025
Google AdwordsPro
January 11, 2030 - August 13, 2025
Hootsuite Platform 2025
January 11, 2030 - October 30, 2025
Hootsuite Social Media Marketing
January 11, 2030 - October 30, 2025
Advanced Social Advertising
January 11, 2030 - October 30, 2025
Google Ads
January 11, 2030 - October 30, 2025
Google Adwords
January 11, 2030 - October 30, 2025
Hootsuite Platform (2025)
January 11, 2030 - October 30, 2025
Hootsuite Social Media Marketing
January 11, 2030 - October 30, 2025
Hootsuite Advanced Social Advertising
January 11, 2030 - October 30, 2025
Google Ads
January 11, 2030 - October 30, 2025
Google Adwords
January 11, 2030 - October 30, 2025

Industry Experience

Financial Services, Government, Professional Services, Software & Internet, Other, Media & Entertainment