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I'm a marketing strategist and content creator with over 10 years of experience transforming market insights into revenue-driving campaigns and dynamic communities. My background spans B2B companies, startups, and freelance projects across Europe and Latin America, with a practical foundation in retail, telemarketing, sales supervision, and office management. This combination allows me to seamlessly transition from global planning to practical execution. I'm currently residing in New Zealand with open work rights and a local driver's license until June 2026. I'm looking forward to applying my data-driven creativity and delivering optimal results for Kiwi brands.…I'm a marketing strategist and content creator with over 10 years of experience transforming market insights into revenue-driving campaigns and dynamic communities. My background spans B2B companies, startups, and freelance projects across Europe and Latin America, with a practical foundation in retail, telemarketing, sales supervision, and office management. This combination allows me to seamlessly transition from global planning to practical execution. I'm currently residing in New Zealand with open work rights and a local driver's license until June 2026. I'm looking forward to applying my data-driven creativity and delivering optimal results for Kiwi brands.

Maria Emilia Hormaza Bals

Marketing Strategist, Content Creator, Community Manager, +1

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I'm a marketing strategist and content creator with over 10 years of experience transforming market insights into revenue-driving campaigns and dynamic communities. My background spans B2B companies, startups, and freelance projects across Europe and Latin America, with a practical foundation in retail, telemarketing, sales supervision, and office management. This combination allows me to seamlessly transition from global planning to practical execution. I'm currently residing in New Zealand with open work rights and a local driver's license until June 2026. I'm looking forward to applying my data-driven creativity and delivering optimal results for Kiwi brands.…I'm a marketing strategist and content creator with over 10 years of experience transforming market insights into revenue-driving campaigns and dynamic communities. My background spans B2B companies, startups, and freelance projects across Europe and Latin America, with a practical foundation in retail, telemarketing, sales supervision, and office management. This combination allows me to seamlessly transition from global planning to practical execution. I'm currently residing in New Zealand with open work rights and a local driver's license until June 2026. I'm looking forward to applying my data-driven creativity and delivering optimal results for Kiwi brands.

Available to hire

I’m a marketing strategist and content creator with over 10 years of experience transforming market insights into revenue-driving campaigns and dynamic communities. My background spans B2B companies, startups, and freelance projects across Europe and Latin America, with a practical foundation in retail, telemarketing, sales supervision, and office management.

This combination allows me to seamlessly transition from global planning to practical execution. I’m currently residing in New Zealand with open work rights and a local driver’s license until June 2026. I’m looking forward to applying my data-driven creativity and delivering optimal results for Kiwi brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder and Community Strategist at MINDRA (Spain)

March 31, 2025 - August 13, 2025

Designed and launched a community-driven kite surfing travel startup, validating product-market fit in less than 6 months and achieving 100% occupancy across two pilot trips with an NPS of +83. Managed full lifecycle from market research, partnership negotiations, paid acquisition, social media content, logistics, to post-trip engagement, building a loyal audience. Strategically paused operations due to aggressive price competition, preserving capital and capturing key learnings for future initiatives.

Marketing Coordinator at Knauf Insulation Iberia (Spain and Portugal)

October 31, 2023 - August 13, 2025

Organized comprehensive marketing strategies for events, Meta Ads, Google Ads, technical content, and specialized press, integrated into automated sales funnels using Salesforce, HubSpot, and GA4. Led a competitive study on Obramat, presenting results to over 20 purchasing managers in France, boosting insulation sales by 30% in the following quarter. Co-facilitated adoption of circular economy value propositions and after-sales services, aligning Iberia team with Knauf Group's global innovation roadmap.

Freelance Growth and Content Consultant at Remote

December 31, 2021 - August 13, 2025

Developed growth strategies and Facebook/Meta Ads for SMEs in Argentina, reducing cost per lead by up to 25%. Produced multi-format content including blogs, video scripts, and email sequences to support brand narrative and SEO. Implemented marketing automation workflows and KPI dashboards to improve client decision-making.

Leadership in Retail Sales, Customer Service, and Telesales

December 31, 2016 - August 13, 2025

Progressed from customer service roles to overseeing telesales teams, honing revenue management and leadership skills.