I’m a creative strategist with over 7 years of experience helping brands grow their presence and convert attention into action. I’ve worked with e-commerce businesses, service-based brands, and large-scale events, crafting content strategies, designing high-impact creatives, and building sales funnels that drive measurable results. From creating scroll-stopping ads for brands like Luma Nutrition and After.com to managing social media campaigns for community events with thousands of participants, I combine creativity with data-driven strategy. My toolkit includes Adobe Creative Suite, Canva, WordPress, GoHighLevel, and AI tools like ChatGPT and MidJourney, allowing me to deliver both compelling visuals and efficient workflows. Passionate about helping brands stand out, I focus on producing work that not only looks good but also connects with audiences and drives growth.

John Leo Abaigar

I’m a creative strategist with over 7 years of experience helping brands grow their presence and convert attention into action. I’ve worked with e-commerce businesses, service-based brands, and large-scale events, crafting content strategies, designing high-impact creatives, and building sales funnels that drive measurable results. From creating scroll-stopping ads for brands like Luma Nutrition and After.com to managing social media campaigns for community events with thousands of participants, I combine creativity with data-driven strategy. My toolkit includes Adobe Creative Suite, Canva, WordPress, GoHighLevel, and AI tools like ChatGPT and MidJourney, allowing me to deliver both compelling visuals and efficient workflows. Passionate about helping brands stand out, I focus on producing work that not only looks good but also connects with audiences and drives growth.

Available to hire

I’m a creative strategist with over 7 years of experience helping brands grow their presence and convert attention into action. I’ve worked with e-commerce businesses, service-based brands, and large-scale events, crafting content strategies, designing high-impact creatives, and building sales funnels that drive measurable results.

From creating scroll-stopping ads for brands like Luma Nutrition and After.com to managing social media campaigns for community events with thousands of participants, I combine creativity with data-driven strategy. My toolkit includes Adobe Creative Suite, Canva, WordPress, GoHighLevel, and AI tools like ChatGPT and MidJourney, allowing me to deliver both compelling visuals and efficient workflows.

Passionate about helping brands stand out, I focus on producing work that not only looks good but also connects with audiences and drives growth.

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Language

English
Fluent

Work Experience

Full Time Website Designer & Duda Developer at Standout Results
October 31, 2022 - August 14, 2025
Created website mockup designs using Figma, redesigned websites and landing pages, and developed websites using Duda developer and Kajabi platforms. Focused on building websites from scratch and collaborating on design solutions.
Project Based Website Design and Development / Part Time Graphic Designer at Rod & Staff Recruitment
October 31, 2022 - August 14, 2025
Redesigned website using Figma and Adobe Photoshop, built websites using WordPress and Elementor, created branding and company profiles, and developed social media designs including still images, GIFs, banners, and short videos.
Project Based Website Design and Development at Evolve
August 31, 2022 - August 14, 2025
Created website designs using Figma and built websites using WordPress and Elementor Pro.
Full Time Graphic Designer at Teeshoppen
September 30, 2022 - August 14, 2025
Created social media designs for fashion products on Facebook, Instagram, and Twitter, designed banners for website pages, landing pages for Black Friday, optimized photos for website uploading, created T-shirt designs for printing, newsletters, and ads across Google, Facebook, and Instagram. Handled a small team for bulk image optimization and preparation for photoshoots.
Full Time Graphic Artist at Express Label Systems Corporation
July 31, 2017 - August 14, 2025
Prepared print packaging designs, logos, and labels; recreated artwork for printing; created films for printing using CMYK; designed packaging for new clients; developed logos and branding.
Full Time Graphic / Website Designer & Developer at Sugarfive Design
November 30, 2020 - August 14, 2025
Created website mockup designs using Photoshop, Illustrator, and Figma. Created logos and branding for clients.
Project Based UI / UX Designer at Instafood
May 31, 2022 - August 14, 2025
Created wireframes and UI assets using Adobe XD for project-based UI/UX design work.
Full Time Graphic Designer at NewsCentral.PH
November 30, 2016 - August 14, 2025
Created graphic designs for news on website and social media pages, infographics for long posts, presentation templates for proposals, brochures and flyers to promote company, redesigned website using Illustrator and Photoshop, created short videos for social media updates, managed Facebook, Instagram, and Twitter accounts, created reports, and wrote short articles about latest technologies.
Project Based Social Media Designer at Luma Nutrition
February 1, 2023 - Present
Created social media designs such as still images, GIFs, banners, and short videos for clients on platforms including Facebook, Instagram, Twitter, blogs, and reels.

Education

Bachelor of Science in Computer Science at STI College - Novaliches
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services
    uniE621 Catch Event Campaign
    For CCF’s B1G Metro East “Catch 2025” event, our fully organic campaign exceeded expectations, from a target of 500 participants to 700 actual attendees. In just the last month, the Facebook page achieved 287.4K views (+362%), 42.9K reach (+413%), and 8.7K interactions (+296%), with 59% of reach coming from non-followers. This demonstrates the campaign’s ability to attract and engage new audiences without paid ads.
    uniE621 Singles' Sports Community Engagement Increase
    For SSC (Singles’ Sports Community), the campaign’s main objective was to boost interactions, views, and overall reach on their social media platforms. In just one month, SSC’s Facebook page generated 23.6K views (+37.1%) and reached 4.7K people (+70.6%), with more than half of the reach (55.9%) coming from non-followers, showing strong visibility beyond the existing community. Interactions grew to 558 (+146.9%), driven by a 481.8% increase from non-followers, proving the campaign’s effectiveness in sparking engagement from new audiences.
    uniE621 Kuya Lei VA - 40k Followers Tiktok Growth
    In the past 12 months, my TikTok content reached 4.8M video views, 29K profile visits, and generated over 59K likes. All primarily through organic reach. Nearly 89% of traffic came from Search, meaning my videos consistently appear in results when people look for relevant topics, driving steady engagement without heavy reliance on paid ads.
    uniE621 Kuya Lei VA - Top performing Posts
    My TikTok content has consistently achieved strong reach, blending organic growth with occasional paid boosts. My top-performing video (“PayPal to GCash Transfer” tutorial) reached 3.8M views with paid promotion, while other high-impact posts, such as beginner-friendly VA guides and career tips, generated over 1.3M and 1.6M views purely through organic reach. These results highlight my ability to create both searchable and relatable content that engages audiences at scale.
    uniE621 Catch 2025 – Event Social Media Designs
    Designed a bold, modern set of visuals for B1G Metro East’s Catch 2025 Leadership Summit. The campaign blends dynamic typography, ocean-inspired imagery, and clear CTAs to boost event awareness and drive registrations. Included countdown posts, scripture highlights, and QR code invites to keep the audience engaged leading up to the event. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 After.com – AI-Powered Ad Designs
    Designed a series of compassionate, story-driven ads for After.com using AI tools. Focused on emotional connection, affordability, and ease of service, blending warm illustrations with clear CTAs. Each ad communicates peace of mind, contrasts traditional funeral costs, and highlights the simplicity of online cremation planning. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 Luma Nutrition – Social Media Designs
    Created a vibrant and engaging set of social media posts for Luma Nutrition, showcasing their premium supplements. Designed product-focused visuals with bold colors, clean layouts, and clear benefit-driven messaging to build brand awareness, highlight key ingredients, and encourage customer engagement. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 310 Nutrition Social Media Designs
    Created a cohesive set of eye-catching posts for 310 Nutrition, highlighting product benefits, clean ingredients, and multiple ways to enjoy their shakes. Mixed lifestyle shots with bold headlines and vibrant branding to grab attention and drive engagement, while keeping a consistent, modern look across the campaign. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 LEAD – Event Poster & Branding (B1G Metro East Retreat)
    Designed a bold and high-energy visual package for the LEAD Leadership Summit, a B1G Metro East retreat. Created event posters, speaker highlights, merch designs, and registration promos using striking red-and-black branding, strong typography, and clear CTAs. The visuals aimed to build excitement, drive sign-ups, and unify the event’s look across all materials. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 After.com – “Ugly Ads” Style Campaign
    Created a direct-response ad set for After.com using the “ugly ads” style to grab attention and boost conversions. Focused on bold headlines, high-contrast layouts, and clear price comparisons to highlight the $995 plan versus traditional funeral costs. Designed to be scroll-stopping, easy to read, and conversion-focused. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 Website Design Projects
    Designed modern, responsive websites for a variety of industries, including recruitment, media production, food & beverage, and wellness coaching. Each site was tailored to the brand’s identity, with clear layouts, engaging visuals, and user-friendly navigation to enhance the online experience and drive conversions. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork
    uniE621 Email Marketing Designs – InfinityLab, JBL x Lazada, Butter & Spoon
    Designed diverse email creatives for product launches, live event promotions, and special campaigns. Each piece was tailored to the brand’s identity—clean and minimal for InfinityLab, sleek and modern for JBL x Lazada, and bold and dramatic for Butter & Spoon—while keeping layouts engaging and calls-to-action clear. GraphicDesign Branding SocialMediaDesign EmailMarketing WebsiteDesign AdsDesign EventBranding EcommerceDesign MarketingDesign PortfolioWork