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I am a strategic marketing professional with over 10 years of experience focused on CRM, content strategy, and campaign planning. I excel at translating insights into user-focused communication and aligning creative execution with performance goals. Collaborative, analytical, and hands-on, I am currently enhancing my front-end development skills to deepen my digital expertise and drive innovation. My background spans working with multiple channels and platforms to optimize lifecycle journeys, segmentation, and retention strategies. I have led multidisciplinary teams and managed KPIs across departments to maximize ROI and improve campaign effectiveness, especially in brand messaging, social media, and digital growth initiatives.…I am a strategic marketing professional with over 10 years of experience focused on CRM, content strategy, and campaign planning. I excel at translating insights into user-focused communication and aligning creative execution with performance goals. Collaborative, analytical, and hands-on, I am currently enhancing my front-end development skills to deepen my digital expertise and drive innovation. My background spans working with multiple channels and platforms to optimize lifecycle journeys, segmentation, and retention strategies. I have led multidisciplinary teams and managed KPIs across departments to maximize ROI and improve campaign effectiveness, especially in brand messaging, social media, and digital growth initiatives.

Camilla Cardoso

Marketing Strategist, Content Strategist, Digital Marketer, +1

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I am a strategic marketing professional with over 10 years of experience focused on CRM, content strategy, and campaign planning. I excel at translating insights into user-focused communication and aligning creative execution with performance goals. Collaborative, analytical, and hands-on, I am currently enhancing my front-end development skills to deepen my digital expertise and drive innovation. My background spans working with multiple channels and platforms to optimize lifecycle journeys, segmentation, and retention strategies. I have led multidisciplinary teams and managed KPIs across departments to maximize ROI and improve campaign effectiveness, especially in brand messaging, social media, and digital growth initiatives.…I am a strategic marketing professional with over 10 years of experience focused on CRM, content strategy, and campaign planning. I excel at translating insights into user-focused communication and aligning creative execution with performance goals. Collaborative, analytical, and hands-on, I am currently enhancing my front-end development skills to deepen my digital expertise and drive innovation. My background spans working with multiple channels and platforms to optimize lifecycle journeys, segmentation, and retention strategies. I have led multidisciplinary teams and managed KPIs across departments to maximize ROI and improve campaign effectiveness, especially in brand messaging, social media, and digital growth initiatives.

Available to hire

I am a strategic marketing professional with over 10 years of experience focused on CRM, content strategy, and campaign planning. I excel at translating insights into user-focused communication and aligning creative execution with performance goals. Collaborative, analytical, and hands-on, I am currently enhancing my front-end development skills to deepen my digital expertise and drive innovation.

My background spans working with multiple channels and platforms to optimize lifecycle journeys, segmentation, and retention strategies. I have led multidisciplinary teams and managed KPIs across departments to maximize ROI and improve campaign effectiveness, especially in brand messaging, social media, and digital growth initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

German

Beginner

Work Experience

CRM Coordinator at Original Bank, Brazil

January 1, 2022 - Present

Implemented CRM strategies to support product and growth initiatives through multichannel campaign planning. Designed behavior-based, trigger-driven campaigns across email, push, and in-app channels. Collaborated with marketing, tech, and product teams to align messaging and improve operational efficiency. Orchestrated CRM and campaign planning focusing on strategic segmentation and user behavior. Integrated CRM vision across brand, product, and content strategies to support retention and lifecycle goals. Managed KPIs across departments to enhance campaign execution and maximize ROI.

Strategic Campaign Planning CRM & Lifecycle Journeys at Original Bank, Brazil

January 1, 2022 - August 14, 2025

Led content and social strategy to drive audience growth and improve campaign performance across platforms. Increased reach and engagement while consistently delivering on KPIs tied to brand awareness and acquisition. Optimized creative execution with data-driven insights and hands-on direction.

Content & Brand Messaging Data-Driven Decision Making Cross-functional Leadership Marketing Insights at Original Bank, Brazil

January 1, 2021 - August 14, 2025

Spearheaded digital strategy for clients such as Toyota, Johnson & Johnson, and Yamaha by aligning creative and business objectives. Led multidisciplinary teams to deliver insight-driven campaigns that balanced storytelling, performance, and brand impact. Translated market and audience insights into content strategies that boosted engagement and optimized ROI across channels.

Marketing Strategist at Sapient, Brazil

January 1, 2019 - August 14, 2025

Collaborated on digital strategies integrating brand and content to meet client objectives. Coordinated cross-functional team efforts to optimize campaign performance and enhance customer engagement through innovative marketing solutions.