I am a growth-focused marketing leader with over 25 years of international experience in B2B marketing, demand generation, and revenue operations. I specialize in scaling revenue operations, funnel marketing, and paid advertising for SaaS, consulting, and professional services teams, aiming to eliminate commercial friction and accelerate predictable growth. My expertise lies in designing, localizing, and optimizing high-converting funnels, managing multi-channel ad budgets, and driving KPI-focused growth internationally. I combine strategic vision with hands-on execution to align sales, marketing, and delivery teams for measurable results. Throughout my career, I have built systems that improve pipeline visibility, modernize the buyer journey, and align marketing with sales. I enjoy supporting and mentoring teams across multiple countries and sectors, leading high-velocity campaigns for high-ticket offers and integrating advanced AI-driven personalization and automation technologies.

Erwin de Werd

I am a growth-focused marketing leader with over 25 years of international experience in B2B marketing, demand generation, and revenue operations. I specialize in scaling revenue operations, funnel marketing, and paid advertising for SaaS, consulting, and professional services teams, aiming to eliminate commercial friction and accelerate predictable growth. My expertise lies in designing, localizing, and optimizing high-converting funnels, managing multi-channel ad budgets, and driving KPI-focused growth internationally. I combine strategic vision with hands-on execution to align sales, marketing, and delivery teams for measurable results. Throughout my career, I have built systems that improve pipeline visibility, modernize the buyer journey, and align marketing with sales. I enjoy supporting and mentoring teams across multiple countries and sectors, leading high-velocity campaigns for high-ticket offers and integrating advanced AI-driven personalization and automation technologies.

Available to hire

I am a growth-focused marketing leader with over 25 years of international experience in B2B marketing, demand generation, and revenue operations. I specialize in scaling revenue operations, funnel marketing, and paid advertising for SaaS, consulting, and professional services teams, aiming to eliminate commercial friction and accelerate predictable growth. My expertise lies in designing, localizing, and optimizing high-converting funnels, managing multi-channel ad budgets, and driving KPI-focused growth internationally.

I combine strategic vision with hands-on execution to align sales, marketing, and delivery teams for measurable results. Throughout my career, I have built systems that improve pipeline visibility, modernize the buyer journey, and align marketing with sales. I enjoy supporting and mentoring teams across multiple countries and sectors, leading high-velocity campaigns for high-ticket offers and integrating advanced AI-driven personalization and automation technologies.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Dutch
Fluent

Work Experience

Fractional Marketing Director at Fellowmind
January 1, 2025 - August 14, 2025
Led performance marketing and funnel enablement across multiple business units. Strengthened pipeline visibility and buyer journey relevance through modular campaign assets. Directed cross-market marketing initiatives for B2B tech and consulting clients.
Senior Growth Strategist at SnelStart
January 1, 2025 - August 14, 2025
Implemented a new customer acquisition system that achieved 24% net subscriber growth year-over-year. Delivered 50–60% funnel conversion rates with an ROI of 4.8. Developed and optimized automated funnel journeys across LinkedIn, YouTube, Meta, and Google platforms to enhance performance.
Fractional Chief Commercial Officer at Translucent Computing
January 1, 2023 - August 14, 2025
Directed go-to-market positioning for AI platform Kubert. Defined channel strategy and enabled sales partners with onboarding assets and automation. Designed GTM strategy and automation workflows for the AI-powered personalization platform. Developed onboarding and webinar funnels for international product launch.
Marketing Director EMEA Channels at Siemens PLM
January 1, 2009 - August 14, 2025
Directed channel strategy for 150+ partners across Europe, Middle East, and Africa. Scaled Campaign-as-a-Service to 22 countries, reducing cost-per-lead by 40%. Doubled pipeline in 6 months with increased sales productivity.
Founder and CEO at AimFirst B.V.
January 1, 2009 - Present
Founded and scaled a marketing & sales automation platform (RAAS model) serving B2B clients in consulting, education, and high-ticket services. Designed multi-step funnels achieving up to 30% opt-in rates and €50K+ monthly recurring revenue for clients. Managed multi-channel ad campaigns on Meta & LinkedIn with CPL reductions up to 35%. Developed KPI dashboards to monitor CAC, LTV, ROAS, and churn enabling real-time optimization. Led integration of Agentic AI for hyper-personalized marketing, automating content generation and follow-up sequences to improve conversions. Coordinated distributed teams across sales, delivery, and creative functions, delivering direct response strategies for €3K–€50K offers in multiple markets, supporting teams in 22+ countries across tech, SaaS, pharma, and professional services.
Channel Operations EMEA at Siemens PLM
January 1, 2007 - August 14, 2025
Expanded Benelux best practices across EMEA to align indirect sales channels, campaign execution, and partner enablement.
Manager Marketing and Business Development at Siemens PLM
January 1, 2006 - August 14, 2025
Delivered multi-level sales campaign planning and channel partner programs. Improved marketing ROI through new incentive models and data-driven targeting.
Manager Marketing & Logistics at OPG
January 1, 2000 - August 14, 2025
Led marketing and CRM transformation for pharmaceutical logistics division. Created joint venture business case with improved retention. Introduced early digital CRM and supply chain integration tools.
Marketing & Sales Specialist at Etris
January 1, 1998 - August 14, 2025
Developed B2B go-to-market models for industrial systems. Introduced account planning, CRM systems, and market analytics. Co-led new proposition development and partner sales support.
Traineeship at Eskom Innovation Center
January 1, 1990 - August 14, 2025
Internship in Engineering Investigations Division focused on early product innovation.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Education, Life Sciences