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I'm a Senior Brand Creative and Digital Designer specialising in the luxury, wellness, beauty and fashion sectors. My expertise lies in fusing strategy with powerful visual storytelling to create distinctive, elevated brand identities, campaigns and digital experiences that drive genuine connection and business impact. From art direction and motion design to end-to-end brand strategy, I deliver cohesive, high-impact work that consistently raises the bar for global and boutique brands across all digital platforms.…I'm a Senior Brand Creative and Digital Designer specialising in the luxury, wellness, beauty and fashion sectors. My expertise lies in fusing strategy with powerful visual storytelling to create distinctive, elevated brand identities, campaigns and digital experiences that drive genuine connection and business impact. From art direction and motion design to end-to-end brand strategy, I deliver cohesive, high-impact work that consistently raises the bar for global and boutique brands across all digital platforms.

Odelia Shaw

PRO

Brand Designer, Art Director, Brand Strategist

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I'm a Senior Brand Creative and Digital Designer specialising in the luxury, wellness, beauty and fashion sectors. My expertise lies in fusing strategy with powerful visual storytelling to create distinctive, elevated brand identities, campaigns and digital experiences that drive genuine connection and business impact. From art direction and motion design to end-to-end brand strategy, I deliver cohesive, high-impact work that consistently raises the bar for global and boutique brands across all digital platforms.…I'm a Senior Brand Creative and Digital Designer specialising in the luxury, wellness, beauty and fashion sectors. My expertise lies in fusing strategy with powerful visual storytelling to create distinctive, elevated brand identities, campaigns and digital experiences that drive genuine connection and business impact. From art direction and motion design to end-to-end brand strategy, I deliver cohesive, high-impact work that consistently raises the bar for global and boutique brands across all digital platforms.

Available to hire

London, United Kingdom

I’m a Senior Brand Creative and Digital Designer specialising in the luxury, wellness, beauty and fashion sectors. My expertise lies in fusing strategy with powerful visual storytelling to create distinctive, elevated brand identities, campaigns and digital experiences that drive genuine connection and business impact. From art direction and motion design to end-to-end brand strategy, I deliver cohesive, high-impact work that consistently raises the bar for global and boutique brands across all digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

3D Design

Intermediate

3D Animation

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Designer at Bamford Collection

January 1, 2025 - Present

Design brand activations, campaigns, packaging, PoS and in-store collateral, alongside digital assets for e-commerce, social and seasonal marketing initiatives at the luxury wellness & lifestyle brand. Collaborate cross-functionally with NPD, Marketing, VM and Wholesale to deliver premium, brand-led experiences that embody Bamford’s values of craftsmanship and sustainability. Develop visual storytelling for product launches and refine packaging to engage global audiences, shaping a cohesive brand presence across physical and digital platforms.

Digital Design Lead at Elixirr, The Challenger Consultancy

December 31, 2024 - October 6, 2025

Strategic and creative design lead delivering digital-first brand experiences; translated business narratives into creative ideas with strong storytelling and commercial impact. Developed holistic visual solutions across brand assets, printed and digital communications, motion and film content, website updates, global campaigns, and event materials. Evolved the brand’s visual language with distinctive, authoritative ideas, collaborating with cross-functional teams, global stakeholders and external partners in fast-moving environments.

Visual Image & Digital Creative at Tresor Studio

December 31, 2023 - October 6, 2025

Led work for B2C luxury brands across fashion, beauty and lifestyle. Crafted creative concepts and visual storytelling to drive engagement and demand. Produced compelling digital presentations and proposals for collaborations (e.g., Qatar Airways, Peninsula Hotels). Supported the Creative Director across briefs, KPIs and cross-functional teams to prototype and deliver innovative digital experiences.

Freelance Graphic Designer & Art Director at Various Agencies (Ogilvy, Wunderman, Interbrand) / Smythson (re-brand)

December 31, 2017 - October 6, 2025

Provided freelance design services for global brand accounts, including Petronas, British Gas, BT, Vodafone, Diageo, Unilever, Disney; contributed to Smythson brand repositioning.