Odelia Shaw

Design brand activations, campaigns, packaging, PoS and in-store collateral, alongside digital assets for e-commerce, social and seasonal marketing initiatives at the luxury wellness & lifestyle brand. Collaborate cross-functionally with NPD, Marketing, VM and Wholesale to deliver premium, brand-led experiences that embody Bamford’s values of craftsmanship and sustainability. Develop visual storytelling for product launches and refine packaging to engage global audiences, shaping a cohesive brand presence across physical and digital platforms.

Strategic and creative design lead delivering digital-first brand experiences; translated business narratives into creative ideas with strong storytelling and commercial impact. Developed holistic visual solutions across brand assets, printed and digital communications, motion and film content, website updates, global campaigns, and event materials. Evolved the brand’s visual language with distinctive, authoritative ideas, collaborating with cross-functional teams, global stakeholders and external partners in fast-moving environments.