Available to hire
I am Shabnam Sherin, a Digital Marketing & E-Commerce Specialist based in Abu Dhabi, UAE, with over three years of hands-on experience across the UAE and GCC market. I drive growth by planning and running performance marketing campaigns on Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, managing Shopify stores end-to-end, optimizing Amazon listings, and solving technical SEO and WordPress/CMS issues. Using GA4, GTM, UTM tracking, and Data Studio, I translate data into decisions to sharpen audiences, CRO, landing pages, and budgets.
After a planned career break in 2025 to welcome my first child, I returned to work remotely with renewed focus and am now fully committed to bringing this breadth of experience to a forward-thinking team.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Tamil
Fluent
Arabic
Advanced
Work Experience
Digital Marketing Executive at Empower Engineering Resources Co. L.L.C
October 1, 2023 - PresentCreated and managed a dynamic social media presence by developing engaging content, fostering community interactions, and analyzing performance metrics to enhance engagement. Collaborated with sales, product, and customer support teams to align digital marketing strategies across all channels for a cohesive brand experience. Performed ongoing market research and competitor analysis to stay ahead of industry trends, drive strategic decision-making, and identify new growth opportunities. Planned, created, and managed paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, optimizing for ROI. Designed and produced engaging content including text, images, videos, posters, and infographics to share across various social media platforms.
SEO Analyst at Swizzkart
January 1, 2023 - PresentConducted thorough keyword research to identify high-potential opportunities for organic traffic growth. Monitored website performance using tools like Google Analytics and provided regular reports on key metrics and KPIs. Implemented on-page and off-page optimization strategies to enhance website ensure alignment with keyword strategies. Conducted competitive analysis to identify industry trends and formulate effective SEO strategies. Collaborated with content teams to develop SEO-friendly content and ensure alignment with keyword strategies. Stayed updated with the latest SEO trends, algorithm updates, and best practices to optimize website performance.
Digital Marketer at Btrac
August 1, 2022 - PresentConducted market research to identify customer needs, market trends, and competitors. Developed digital marketing campaigns across various channels such as email, social media, search engines, and mobile apps. Developed digital marketing ads on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Analyzed the performance of digital marketing campaigns using tools like Google Analytics and adjusting strategies as needed to optimize results. Maintained the key functions on social media platform using calendar. Identified and collaborated with influencers and brand partners to enhance reach and credibility on social media platforms. Provided regular reports on social media performance, presenting actionable insights to management and making recommendations for improvement.
Digital Marketing Executive at Co. LLC
December 31, 2024 - October 14, 2025Designed and executed targeted multi-channel marketing campaigns, improving online engagement and ROI; collaborated with content teams on SEO-optimized content; managed Google Ads/Meta Ads campaigns; partnered with cross-functional teams to align campaigns with sales goals; monitored performance using GA4 and SEMrush; contributed to improved ROI and brand performance.
Digital Marketing & E-Commerce Specialist at Artecasso Portal
September 1, 2025 - PresentEnd-to-end Shopify store management with CRO improvements; SEO audits (Arabic SEO included); optimized Amazon listings; resolved WordPress/CMS issues; planned and ran cross-channel performance campaigns on Google Ads, Meta, TikTok, and Snapchat; utilized WhatsApp marketing and organic social to boost brand awareness in UAE; built backlink and affiliate partnerships; set up email marketing and automation with UTMs; managed content scheduling and creative production; tracked KPIs with GA4, GTM, and Data Studio to iteratively improve targeting and ROI.
Digital Marketing Executive at Empower Engineering Resources Co. LLC
October 1, 2023 - December 31, 2024Designed and ran multi-channel performance campaigns with full budget management, leading to a 30% uplift in online engagement and stronger UAE brand presence. Used A/B testing, UTM tracking, KPI analysis to improve CRO (ad conversion rates up 25%), managed retargeting campaigns, and introduced AI-driven marketing automation tools; produced AI-assisted ad copy, landing pages, and blog content, increasing output and lead generation; collaborated with sales/product teams to align go-to-market strategy; tracked performance daily with GA4 and Data Studio, achieving ROI growth (up to 35%) and a 45% increase in ROI from paid campaigns.
Education
Masters in Commerce at Annamalai University
January 11, 2030 - May 1, 2019Bachelor of Business Administration at Kannur University
January 11, 2030 - March 1, 2016Diploma in Digital Marketing at Avodha
January 11, 2030 - June 1, 2021Bachelor of Business Administration (BBA) at Kanur University
January 1, 2016 - January 1, 2019Master of Commerce (M.Com) at Annamalai University
January 1, 2019 - January 1, 2021Bachelor of Business Administration (BBA) at Kannur University
January 1, 2016 - January 1, 2019Bachelor of Business Administration (BBA) at Kannur University
January 1, 2016 - January 1, 2019Master of Commerce (M.Com) at Annamalai University
January 1, 2019 - January 1, 2021Bachelor of Business Administration (BBA) at Kannur University
January 1, 2016 - January 1, 2019Master of Commerce (M.Com) at Annamalai University
January 1, 2019 - January 1, 2021Bachelor of Business Administration (BBA) at Kannur University
January 1, 2016 - January 1, 2019Diploma in Digital Marketing at Avodha
January 1, 2021 - January 1, 2021Master of Commerce (M.Com) at Annamalai University
January 1, 2019 - December 31, 2021Bachelor of Business Administration (BBA) at Kannur University
January 1, 2016 - December 31, 2019Diploma in Digital Marketing at Avodha
January 1, 2021 - December 31, 2021Master of Commerce (M.Com) at Annamalai University
January 1, 2019 - January 1, 2021Bachelor of Business Administration (BBA) at Kannur University
January 1, 2016 - January 1, 2019Diploma in Digital Marketing at Avodha
January 1, 2021 - January 1, 2021Qualifications
Diploma in Digital Marketing
January 11, 2030 - December 23, 2022Google Ads Certification
January 11, 2030 - October 14, 2025Google Analytics Certification
January 11, 2030 - October 14, 2025Diploma in Digital Marketing
January 1, 2021 - October 14, 2025Google Ads Certification
January 11, 2030 - October 14, 2025Diploma in Digital Marketing
January 11, 2030 - January 1, 2021Google Ads Certification
January 11, 2030 - October 14, 2025Google Analytics Certification
January 11, 2030 - October 14, 2025HubSpot Certification
January 11, 2030 - October 14, 2025Diploma in Digital Marketing
January 11, 2030 - October 16, 2025Google Ads Certification
January 11, 2030 - October 16, 2025Google Analytics Certification
January 11, 2030 - October 16, 2025Diploma in Digital Marketing Certification
January 11, 2030 - October 16, 2025Google Ads Search Certification
January 11, 2030 - March 18, 2026Meta Certified Digital Marketing Associate
January 11, 2030 - March 18, 2026HubSpot Content Marketing Certification
January 11, 2030 - March 18, 2026Google Ads Search Certification
January 11, 2030 - April 3, 2026Meta Certified Digital Marketing Associate
January 11, 2030 - April 3, 2026HubSpot Content Marketing Certification
January 11, 2030 - April 3, 2026Google Ads Search Certification
January 11, 2030 - April 14, 2026Meta Certified Digital Marketing Associate
January 11, 2030 - April 14, 2026HubSpot Content Marketing Certification
January 11, 2030 - April 14, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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