I am a dynamic marketer with a focus on social media channels, passionate about leveraging digital marketing to drive business growth and deliver measurable results. I am dedicated to steering brands in the right direction through innovative strategies and data-driven decisions. With strong experience in managing paid social advertising and influencer marketing, I thrive on creating impactful campaigns that align suppliers, internal teams, and owned channels. I enjoy working in collaborative environments and continuously developing brand presence and engagement online.

I am a dynamic marketer with a focus on social media channels, passionate about leveraging digital marketing to drive business growth and deliver measurable results. I am dedicated to steering brands in the right direction through innovative strategies and data-driven decisions. With strong experience in managing paid social advertising and influencer marketing, I thrive on creating impactful campaigns that align suppliers, internal teams, and owned channels. I enjoy working in collaborative environments and continuously developing brand presence and engagement online.

Available to hire

I am a dynamic marketer with a focus on social media channels, passionate about leveraging digital marketing to drive business growth and deliver measurable results. I am dedicated to steering brands in the right direction through innovative strategies and data-driven decisions.

With strong experience in managing paid social advertising and influencer marketing, I thrive on creating impactful campaigns that align suppliers, internal teams, and owned channels. I enjoy working in collaborative environments and continuously developing brand presence and engagement online.

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Work Experience

Paid Social Media Manager at Viva Media
July 1, 2023 - Present
Manage paid social advertising for clients across platforms such as Meta, TikTok, and LinkedIn. Responsible for strategy, setup, campaign optimization, and performance analysis to deliver measurable business outcomes.
Social Media Manager at MEDS Apotek
May 31, 2023 - August 14, 2025
Led social media and influencer marketing efforts after relocating to a new city. Directed influencer and social media strategies, cultivating partnerships with leading Swedish influencers and overseeing collaborations. Managed marketing activities with suppliers and internal teams, including campaigns, newsletters, digital ad placements, and out-of-home advertising.
Marketing Project Manager at MEDS Apotek
January 1, 2023 - August 14, 2025
Directed influencer and social media strategies, cultivating partnerships and overseeing collaborations. Managed and pitched marketing activities to suppliers and executed in-house initiatives, including campaigns, newsletters, digital ads, and OOH advertising.
Marketing Coordinator at MEDS Apotek
January 1, 2021 - August 14, 2025
Coordinated and managed marketing activities ensuring alignment among suppliers, internal teams, and owned channels for consistent brand messaging and campaign execution.
Student Consultant at Kantar Sifo
March 31, 2020 - August 14, 2025
Assisted the Brand and Communications team with analysis, visualization, and presentation of market research findings to support client decision-making.
Intern at Social Industries
January 31, 2019 - August 14, 2025
Planned, managed, and evaluated assignments including campaigns and influencer collaborations. Worked on lead generation, conversion optimization, and event organization.

Education

Business Administration program at Stockholm University
January 1, 2019 - January 1, 2020
B.A. in Media and Communication Studies at Linnaeus University
January 1, 2016 - January 1, 2019
Economics/Law at Stagnelius School
January 1, 2012 - January 1, 2015

Qualifications

Best Business Plan Scholarship
January 1, 2018 - January 1, 2019

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet