I help wellness, lifestyle & digital brands grow through strategic content and social media marketing. If you're ready to show up online in a way that feels aligned, engaging, and results-driven - I'm here to support you. What I Can Help With: 📱 Social Media Management • Strategic content planning • Grid design, copywriting, and publishing • Community engagement & growth • Analytics and performance reporting 🎯 Content Strategy & Creative Direction • Monthly content calendars • Campaign concepts & brand storytelling • Content audits & competitor research • Guidelines for visual identity and tone 🎥 UGC Video Creation • Short-form content for TikTok, Reels, YouTube Shorts • Natural, authentic delivery with strategic CTAs • Product demos, unboxings, voiceovers, and aesthetic B-roll • Optimized for both organic and paid campaigns I work best with businesses and founders who want a hands-on partner - someone who sees the bigger picture and takes care of the creative details. If you’re looking for someone to own your content game and help your brand grow with intention - message me and let’s talk.

Paulina Dwórznik

I help wellness, lifestyle & digital brands grow through strategic content and social media marketing. If you're ready to show up online in a way that feels aligned, engaging, and results-driven - I'm here to support you. What I Can Help With: 📱 Social Media Management • Strategic content planning • Grid design, copywriting, and publishing • Community engagement & growth • Analytics and performance reporting 🎯 Content Strategy & Creative Direction • Monthly content calendars • Campaign concepts & brand storytelling • Content audits & competitor research • Guidelines for visual identity and tone 🎥 UGC Video Creation • Short-form content for TikTok, Reels, YouTube Shorts • Natural, authentic delivery with strategic CTAs • Product demos, unboxings, voiceovers, and aesthetic B-roll • Optimized for both organic and paid campaigns I work best with businesses and founders who want a hands-on partner - someone who sees the bigger picture and takes care of the creative details. If you’re looking for someone to own your content game and help your brand grow with intention - message me and let’s talk.

Available to hire

I help wellness, lifestyle & digital brands grow through strategic content and social media marketing.

If you’re ready to show up online in a way that feels aligned, engaging, and results-driven - I’m here to support you.

What I Can Help With:

📱 Social Media Management

• Strategic content planning
• Grid design, copywriting, and publishing
• Community engagement & growth
• Analytics and performance reporting

🎯 Content Strategy & Creative Direction

• Monthly content calendars
• Campaign concepts & brand storytelling
• Content audits & competitor research
• Guidelines for visual identity and tone

🎥 UGC Video Creation

• Short-form content for TikTok, Reels, YouTube Shorts
• Natural, authentic delivery with strategic CTAs
• Product demos, unboxings, voiceovers, and aesthetic B-roll
• Optimized for both organic and paid campaigns

I work best with businesses and founders who want a hands-on partner - someone who sees the bigger picture and takes care of the creative details.

If you’re looking for someone to own your content game and help your brand grow with intention - message me and let’s talk.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Language

English
Fluent

Work Experience

Freelance Creative at Mindly, Speak, Herboxa, Refunder, Mathema, Ground Zero, Satu Concept Store
September 1, 2024 - Present
Providing creative direction, photo and video production services, managing social media profiles, and event production. Responsibilities include content creation and client liaison, event planning, and brand representation since September 2024.
Digital Marketing Specialist at Positive Prints
August 31, 2024 - August 14, 2025
Co-creating marketing strategies, creating photo, video, graphic, and copy content for social media profiles, monitoring and moderating profiles, planning monthly post schedules, managing collaborations with UGC creators and influencers, conducting trend research and data analysis, close collaboration with the team, and co-creating Meta Ads and TikTok Ads campaigns.
Junior Marketing Specialist at HESNA Interactive & Marketing Solutions
December 31, 2022 - August 14, 2025
Created photo, graphic, and copy content for social media profiles; monitored and moderated profiles; planned monthly post schedules; maintained client relationships; managed content via CMS; and ran email marketing campaigns.
Social Media Manager at Na Gramy
September 30, 2022 - August 14, 2025
Managed social media profiles and strategies.
Social Media & PR Specialist at BIO rę
September 30, 2021 - August 14, 2025
Handled videography, creativity, Adobe Photoshop, AI, WordPress, Canva, CapCut, Meta Business Suite, copywriting, email marketing, photography, Asana, English C1 proficiency, and Slack communication.

Education

Bachelor at University of the Arts Poznan
January 11, 2030 - August 14, 2025

Qualifications

Creative Direction Online Course
June 1, 2023 - August 14, 2025
Advanced Google Analytics Online Course
March 1, 2023 - August 14, 2025
Google Analytics for Beginners Online Course
March 1, 2023 - August 14, 2025
Content SEO Course Online Course
March 1, 2023 - August 14, 2025
Communication Strategy for Social Media Online Course
January 1, 2022 - August 14, 2025
Digital Marketing Academy Online Course
January 1, 2022 - August 14, 2025
SEO: Keyword Strategy Online Course
July 1, 2021 - August 14, 2025
Advertising on Facebook Online Course
July 1, 2021 - August 14, 2025
Instagram Strategy for Business Growth Online Course
May 1, 2021 - August 14, 2025
The Ultimate Public Relations Masterclass Online Course
January 1, 2021 - August 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet