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I am a performance marketing and strategy professional with over 3 years of experience driving go-to-market, brand positioning, and sustainability initiatives across global teams. I am skilled in data-driven decision making, market intelligence, and stakeholder engagement to accelerate growth and ESG goals. I excel at translating insights into high-impact campaigns and executive strategies. Throughout my career, I have supported global market strategies across multiple regions, developed sustainability portfolios aligned with ESG objectives, and managed audience research and consumer insights for major clients. I bring expertise in digital marketing tools, A/B testing, and cross-functional collaboration to deliver measurable results.…I am a performance marketing and strategy professional with over 3 years of experience driving go-to-market, brand positioning, and sustainability initiatives across global teams. I am skilled in data-driven decision making, market intelligence, and stakeholder engagement to accelerate growth and ESG goals. I excel at translating insights into high-impact campaigns and executive strategies. Throughout my career, I have supported global market strategies across multiple regions, developed sustainability portfolios aligned with ESG objectives, and managed audience research and consumer insights for major clients. I bring expertise in digital marketing tools, A/B testing, and cross-functional collaboration to deliver measurable results.

Akhila Mavuri

Marketing Strategist, Data Analyst, Project Manager, +2

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I am a performance marketing and strategy professional with over 3 years of experience driving go-to-market, brand positioning, and sustainability initiatives across global teams. I am skilled in data-driven decision making, market intelligence, and stakeholder engagement to accelerate growth and ESG goals. I excel at translating insights into high-impact campaigns and executive strategies. Throughout my career, I have supported global market strategies across multiple regions, developed sustainability portfolios aligned with ESG objectives, and managed audience research and consumer insights for major clients. I bring expertise in digital marketing tools, A/B testing, and cross-functional collaboration to deliver measurable results.…I am a performance marketing and strategy professional with over 3 years of experience driving go-to-market, brand positioning, and sustainability initiatives across global teams. I am skilled in data-driven decision making, market intelligence, and stakeholder engagement to accelerate growth and ESG goals. I excel at translating insights into high-impact campaigns and executive strategies. Throughout my career, I have supported global market strategies across multiple regions, developed sustainability portfolios aligned with ESG objectives, and managed audience research and consumer insights for major clients. I bring expertise in digital marketing tools, A/B testing, and cross-functional collaboration to deliver measurable results.

Available to hire

I am a performance marketing and strategy professional with over 3 years of experience driving go-to-market, brand positioning, and sustainability initiatives across global teams. I am skilled in data-driven decision making, market intelligence, and stakeholder engagement to accelerate growth and ESG goals. I excel at translating insights into high-impact campaigns and executive strategies.

Throughout my career, I have supported global market strategies across multiple regions, developed sustainability portfolios aligned with ESG objectives, and managed audience research and consumer insights for major clients. I bring expertise in digital marketing tools, A/B testing, and cross-functional collaboration to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Hindi

Fluent

Telugu

Fluent

Work Experience

Global Market Strategy (AMI Core & Metals) at Henkel AG & Co. KG aA, Düsseldorf, Germany

April 1, 2025 - Present

Supported go-to-market (GTM) and brand positioning strategies across 8+ global markets including Mexico, India, China, and Europe by conducting market intelligence, competitor benchmarking, and consumer trend analysis to uncover growth opportunities. Developed sustainability push portfolios aligned products with ESG objectives and regulatory frameworks, strengthening long-term category positioning. Created comprehensive training resources on AlphaSense AI tools enabling 20+ team members to independently perform strategic research and streamline workflow. Conducted market opportunity analysis for hydrogen technologies to support strategic growth initiatives in emerging energy sectors. Delivered project-based reports and executive presentations simplifying complex analytics for directors and cross-functional leaders.

Digital Marketing Strategist & Insights Analyst at McCann Worldgroup (IPG), Paris, France

August 1, 2024 - August 14, 2025

Managed audience research and consumer insights analysis for clients including L'Oréal, Nestlé, Ferrero, Mastercard, and Vichy, driving targeted acquisition strategies. Created weekly cultural trend newsletters distributed to 1500+ employees across 5-6 European branches, enhancing creative ideation and accelerating campaign responsiveness by 20%. Ran A/B testing and performance diagnostics across social channels, resulting in a 30% uplift in engagement, directly informing brand positioning and media investments. Conducted detailed influencer marketing analysis, pitching data-backed recommendations to clients. Partnered with 6-7 cross-functional teams (Creative, Paid Media, Client Services) utilizing Pulsar, Quid Monitor, Exolyt, TikTok/Facebook/Google Ads, and Python to drive campaign effectiveness.

Executive Research Strategist (Sustainability) at Greenko Group, India

September 1, 2023 - August 14, 2025

Mapped Scope 1, 2 & 3 emissions across 150+ operations, identifying inefficiencies that supported a net-zero roadmap, reinforcing company-wide ESG commitments. Delivered analysis leading to a 4% improvement in sustainability ratings, unlocking a projected $500K annual savings and increasing stakeholder trust. Collaborated closely with the head of sustainability in a focused 4-member team to steer long-term decarbonization projects.

Junior Data Analyst at Capgemini, India

July 1, 2022 - August 14, 2025

Managed backend data for Barclays’ credit risk portfolio, executing ETL testing, SQL development, and dashboarding (Tableau/Power BI), improving data quality by 15% and reducing financial risks by 20%. Led workshops and served as Capgemini’s representative during major project releases, streamlining delivery timelines by 10%. Provided SQL knowledge and data visualization knowledge transfers to 2-3 colleagues, ensuring seamless handovers.