Marketing Specialist at Carlow Brewing Company

Crafted comprehensive social media marketing strategies that resulted in significant increases in engagement and brand awareness, including a 20% increase for Carlow Brewing's brands. Successfully managed and analysed digital campaign performance, achieving a 35% click-through rate on a Facebook ad campaign with a limited budget. Created strategies aligned with sales teams and business goals to maintain brand trust and generate leads across LinkedIn and the website. Led monthly brainstorming meetings between Sales, Marketing, and Graphic Design to align KPIs and company goals for content on digital channels. Spearheaded B2B collaboration projects with "Cava di Patsi" in Greece, tailoring innovative flavours for the Greek market, enhancing market penetration and consumer engagement.

Social Media Specialist at ICOT College Ireland

Developed and executed social media strategies for TikTok, YouTube podcasts, and Meta platforms, resulting in a 230% increase in organic followers and a 225% increase in views in early 2023. Coordinated paid social ads on Google, Facebook, and Instagram, increasing foot traffic and transactions in retail settings. Managed semesterly campaigns with a €300 ad budget split between Google Ads and Meta, driving a 45% revenue increase from English classes by end of 2022. Oversaw digital campaigns and content production, averaging 3K views on posted clips within 5-day periods. Hosted Spanish-language podcasts, operating Spotify and YouTube playlists, gaining 3000 organic subscribers in two months. Edited video clips for YouTube Shorts, TikTok, and Reels using Adobe Premiere.

Retail Marketing Manager at Best Buy

Managed and mentored a team of five social media and graphic designers implementing visual merchandising strategies across 48 stores, increasing foot traffic by 25% and average transaction value by 15%. Coordinated influencer content creation and paid social ads for Facebook and Instagram. Reengineered offline advertising budget to include targeted digital campaigns, achieving 11% cost-savings, 20% ROI increase, and 15% boost in customer engagement. Led marketing for record-breaking 2019 Black Friday campaign (+40% sales) and Back to School campaign (+14%). Directed agencies, vendors, and influencer managers optimizing print process and reducing turnaround time by 20%, increasing campaign effectiveness by 30%. Designed B2B strategy for Geek Squad focusing on microbusiness clients representing 16% of monthly sales.

Senior Marketing Executive at Ingram Micro

Developed a loyalty bundle program in 2017 for budget-conscious brands, increasing accessory sales by 27% within six months and expanded program, boosting revenue 15%. Developed gaming inventory strategy in 2018, making gaming devices 30% of total sales. Organized gaming showrooms and expos with 400+ attendees and 20 brands, increasing brand visibility by 20% and sales by 25%. Delivered detailed client presentations setting digital goals and KPIs per brand strategy. Completed 100+ client-centric events across the USA, including 20 expos featuring gaming influencers, resulting in 35% increase client satisfaction and 20% brand loyalty growth. Introduced B2B strategy with Hospital San Angel, reducing patient waiting time by 30% and improving satisfaction and hospital operations.

Freelance Digital Marketing and Community Manager at Better Living Homecare

Provided freelance digital marketing and community management services.

Barista at Joy of Cha

Barista work at Joy of Cha.

Marketing Specialist at Carlow Brewing Company

Crafted comprehensive social media marketing strategies that resulted in significant increases in engagement and brand awareness, including a 20% increase for Carlow Brewing's brands. Successfully managed and analysed digital campaigns, with achievements like a 35% click-through rate on a Facebook ad campaign on a limited budget. Created strategies aligned with sales and business goals to maintain brand trust and acquire more leads on LinkedIn and the website. Led monthly brainstorming meetings with sales, marketing, and graphic design teams to align KPIs and company goals for content presentation. Spearheaded B2B projects between Carlow Brewing and a Greek partner, enhancing market penetration and consumer engagement with innovative products tailored to the Greek market.

Social Media Specialist at ICOT College Ireland

Developed and implemented social media strategies for TikTok, YouTube podcasts, and Meta platforms, increasing organic followers by 230% and views by 225% within the first semester of 2023. Coordinated paid social advertising campaigns on Google, Facebook, and Instagram, contributing to higher foot traffic and transaction values. Managed multiple campaigns with a €300 ad budget per semester, resulting in a 45% revenue increase from English classes by end of 2022. Produced engaging content generating an average of 3,000 views within 5 days. Collaborated cross-functionally to maintain cohesive messaging and brand consistency. Hosted the Spanish-language podcast, grew 3,000 organic subscribers in two months, and edited video content for multiple social platforms using Adobe Premiere.

Retail Marketing Manager at Best Buy

Managed and mentored a team of five social media and graphic designers to apply visual merchandising strategies across 48 stores, boosting foot traffic by 25% and average transaction value by 15%. Coordinated influencer content creation and paid social ads on Facebook and Instagram. Reengineered the offline advertising budget by integrating targeted digital campaigns, achieving 11% cost savings, 20% ROI increase, and 15% higher customer engagement. Led marketing efforts for record-breaking 2019 Black Friday (40% growth) and Back to School campaigns (14% growth). Directed advertising agencies and vendors to optimize print processes, reducing turnaround by 20%, enhancing campaign effectiveness by 30%. Developed quarterly marketing reports for department managers to monitor KPIs. Designed a B2B strategy targeting microbusiness clients through Geek Squad services, representing 16% of store sales monthly.

Senior Marketing Executive at Ingram Micro

Developed a loyalty bundle program that increased sales by 27% in the accessories section within six months and expanded it to other brands, boosting revenue by 15%. Created a gaming inventory strategy leading gaming devices to account for 30% of total sales, organizing expos with 400 attendees and 20 brands, increasing brand visibility by 20% and sales by 25%. Delivered personalized client presentations outlining digital goals and KPIs. Executed over 100 client-focused events across the USA, featuring gaming influencers, increasing client satisfaction by 35% and brand loyalty by 20%. Initiated a B2B strategy with Hospital San Angel that reduced patient waiting time by 30%, improving hospital efficiency and patient satisfaction.

Freelance Digital Marketing and Community Manager at Better Living Homecare

Provided freelance digital marketing and community management services.