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I am a strategic and hands-on Email Marketing and CRM Specialist with over 3.5 years of experience in campaign planning, A/B testing, automation, and segmentation across diverse B2B verticals. I excel at executing conversion-focused campaigns, managing CRM systems, and analyzing performance metrics. Recently certified in Generative AI Mastermind (2024), I am proactive in innovation, data-driven decision-making, and customer lifecycle optimization. After a dedicated parenting break, I am eager to return with renewed energy and updated expertise. I maintain market awareness and have upskilled in CRM strategies, automation tools, and analytics, ready to rejoin the workforce with full availability and commitment.…I am a strategic and hands-on Email Marketing and CRM Specialist with over 3.5 years of experience in campaign planning, A/B testing, automation, and segmentation across diverse B2B verticals. I excel at executing conversion-focused campaigns, managing CRM systems, and analyzing performance metrics. Recently certified in Generative AI Mastermind (2024), I am proactive in innovation, data-driven decision-making, and customer lifecycle optimization. After a dedicated parenting break, I am eager to return with renewed energy and updated expertise. I maintain market awareness and have upskilled in CRM strategies, automation tools, and analytics, ready to rejoin the workforce with full availability and commitment.

Anshima Singhariya

Marketing Strategist, Marketing Automation Specialist, Affiliate Marketer, +1

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I am a strategic and hands-on Email Marketing and CRM Specialist with over 3.5 years of experience in campaign planning, A/B testing, automation, and segmentation across diverse B2B verticals. I excel at executing conversion-focused campaigns, managing CRM systems, and analyzing performance metrics. Recently certified in Generative AI Mastermind (2024), I am proactive in innovation, data-driven decision-making, and customer lifecycle optimization. After a dedicated parenting break, I am eager to return with renewed energy and updated expertise. I maintain market awareness and have upskilled in CRM strategies, automation tools, and analytics, ready to rejoin the workforce with full availability and commitment.…I am a strategic and hands-on Email Marketing and CRM Specialist with over 3.5 years of experience in campaign planning, A/B testing, automation, and segmentation across diverse B2B verticals. I excel at executing conversion-focused campaigns, managing CRM systems, and analyzing performance metrics. Recently certified in Generative AI Mastermind (2024), I am proactive in innovation, data-driven decision-making, and customer lifecycle optimization. After a dedicated parenting break, I am eager to return with renewed energy and updated expertise. I maintain market awareness and have upskilled in CRM strategies, automation tools, and analytics, ready to rejoin the workforce with full availability and commitment.

Available to hire

I am a strategic and hands-on Email Marketing and CRM Specialist with over 3.5 years of experience in campaign planning, A/B testing, automation, and segmentation across diverse B2B verticals. I excel at executing conversion-focused campaigns, managing CRM systems, and analyzing performance metrics. Recently certified in Generative AI Mastermind (2024), I am proactive in innovation, data-driven decision-making, and customer lifecycle optimization.

After a dedicated parenting break, I am eager to return with renewed energy and updated expertise. I maintain market awareness and have upskilled in CRM strategies, automation tools, and analytics, ready to rejoin the workforce with full availability and commitment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Dutch

Beginner

Work Experience

Sr. Email Campaign Analyst at Rightful Labs Pvt. Ltd.

December 31, 2019 - August 14, 2025

Executed end-to-end campaign coordination including strategy, content, testing, deployment, and reporting. Supported CRM system implementation and created responsive email templates. Improved list segmentation and A/B testing to increase open rates.

Affiliate Manager / Partner Relations Manager at DFO Global Performance Commerce

April 30, 2022 - August 14, 2025

Managed segmentation and campaign setup for financial and lifestyle products across US/EU markets. Designed and launched newsletters improving CTR through personalization and data-driven targeting. Collaborated with affiliates and in-house teams to increase qualified leads and ROI. Implemented automation flows and managed technical aspects like pixel placement and tracking.

Email Marketing Team Lead at Alpha Inc.

February 28, 2019 - August 14, 2025

Led strategy and execution for performance-driven email campaigns for in-house and client accounts. Oversaw warm-up plans, list hygiene, segmentation, and testing. Coordinated with tech teams for ESP issues using PMTA logs and basic SQL queries. Created email performance reports and guided junior staff on best practices.

Email Marketing Consultant (Freelance)

December 31, 2021 - August 14, 2025

Consulted for Indian digital agencies during relocation/COVID period. Supported campaign setup, automation flows, and deliverability optimization. Helped scale up email outreach with strategic targeting and client communication.

Application & Admission Manager at ADMIVO Abroad Education Consulting

March 1, 2017 - August 14, 2025

Provided consultancy to aspiring students for abroad studies. Involved in promotional activities such as presentations and digital marketing. Developed and coordinated events via social media increasing traffic to social media accounts by 35%.