I am a versatile Product Designer and eCommerce Manager with over 10 years of experience in overseeing e-commerce operations and brand visuals for clients ranging from startups to multimillion-euro businesses. I founded Yolee, a vegan and plastic-free wholesale platform supplying over 150 retailers across Italy, and created the Eco For Real brand, boosting turnover by over 60%. Currently based in Berlin, I work as a freelance consultant helping B2B and B2C companies sharpen their brand identity, build clear product catalogues, and deliver strong digital assets including websites, shop interfaces, email flows, and social content. I combine data-driven strategy, UX/UI methods, agile workflows, and solid technical skills with creativity, adaptability, and decisive problem-solving.

Giulia Bichelli

I am a versatile Product Designer and eCommerce Manager with over 10 years of experience in overseeing e-commerce operations and brand visuals for clients ranging from startups to multimillion-euro businesses. I founded Yolee, a vegan and plastic-free wholesale platform supplying over 150 retailers across Italy, and created the Eco For Real brand, boosting turnover by over 60%. Currently based in Berlin, I work as a freelance consultant helping B2B and B2C companies sharpen their brand identity, build clear product catalogues, and deliver strong digital assets including websites, shop interfaces, email flows, and social content. I combine data-driven strategy, UX/UI methods, agile workflows, and solid technical skills with creativity, adaptability, and decisive problem-solving.

Available to hire

I am a versatile Product Designer and eCommerce Manager with over 10 years of experience in overseeing e-commerce operations and brand visuals for clients ranging from startups to multimillion-euro businesses. I founded Yolee, a vegan and plastic-free wholesale platform supplying over 150 retailers across Italy, and created the Eco For Real brand, boosting turnover by over 60%.

Currently based in Berlin, I work as a freelance consultant helping B2B and B2C companies sharpen their brand identity, build clear product catalogues, and deliver strong digital assets including websites, shop interfaces, email flows, and social content. I combine data-driven strategy, UX/UI methods, agile workflows, and solid technical skills with creativity, adaptability, and decisive problem-solving.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Brand Content & E-commerce Freelance Consultant at Self-employed
January 1, 2024 - Present
Design product visuals, packaging artwork, and social/newsletter assets that remain on-brand. Built digital tools such as branded Jotform order pages for B2B sales increasing reorder frequency by ~30% and lifted average order value by 10%. Translate client needs into clear briefs for external web agencies and QA finished WordPress sites to ensure brand and functionality requirements. Oversee e-commerce operations and brand visuals for clients from startups to €3 million businesses. Founded Yolee and created Eco For Real brand, which increased company revenue by 60%. Handled visual identity, packaging, online shop UX, daily operations, and sales. Sold Eco For Real label after relocating to Berlin. Help B2B and B2C companies sharpen brand, build product catalogues, and deliver digital assets including websites, shop interfaces, email flows, social content. Combine data-driven strategy, UX/UI methods, agile workflows, and technical skills with creativity and adaptability.
Founder & Brand Creator at Yolee Wholesale + Eco For Real Italy
January 1, 2024 - August 14, 2025
Founded Yolee, a vegan and plastic-free wholesale network that supplied 150+ Italian retailers including the country's top green shops. Created the Eco For Real brand, boosting Yolee's turnover by over 60%. Managed brand identity, product graphics, and B2B/B2C online stores developing strong skills with Prestashop, Shopify, SEO, HTML, CSS, Canva, and social content.
IT & E-commerce Specialist at IBT (electrical distributor)
January 1, 2018 - August 14, 2025
Built and maintained an up-to-date full-catalogue B2B portal, increasing dealer orders by 35%. Produced point-of-sale displays, brochures, and web banners for partner brands including Panasonic, Gigaset, and Olivetti, providing retailers with ready-to-use marketing material. Acted as in-house IT lead managing day-to-day tech issues, ERP, on-site and cloud PBX systems, firewall settings, and home automation rules.

Education

Bachelor of Law at University of Parma
January 1, 2007 - January 1, 2013

Qualifications

Google Data Analytics Certificate
January 1, 2024 - August 14, 2025
Google UX Design Certification
January 1, 2025 - August 14, 2025

Industry Experience

Retail, Wholesale & Distribution, Consumer Goods, Professional Services, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more