I am a versatile Product Designer and eCommerce Manager with over 10 years of experience in overseeing e-commerce operations and brand visuals for clients ranging from startups to multimillion-euro businesses. I founded Yolee, a vegan and plastic-free wholesale platform supplying over 150 retailers across Italy, and created the Eco For Real brand, boosting turnover by over 60%.
Currently based in Berlin, I work as a freelance consultant helping B2B and B2C companies sharpen their brand identity, build clear product catalogues, and deliver strong digital assets including websites, shop interfaces, email flows, and social content. I combine data-driven strategy, UX/UI methods, agile workflows, and solid technical skills with creativity, adaptability, and decisive problem-solving.
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