I am Taline Yozgatian, a passionate branding and strategic design professional with extensive experience leading creative teams and delivering visual communication solutions that align with business goals. With over two decades in the industry, I specialize in brand strategy, design direction, and visual storytelling, bringing ideas to life through impactful design. Throughout my career, I've collaborated with renowned agencies and clients across Lebanon, Germany, and the MENA region, continuously refining my skills and staying at the forefront of design trends. I strive to combine creativity and strategy to produce work that not only looks great but also drives meaningful results.

I am Taline Yozgatian, a passionate branding and strategic design professional with extensive experience leading creative teams and delivering visual communication solutions that align with business goals. With over two decades in the industry, I specialize in brand strategy, design direction, and visual storytelling, bringing ideas to life through impactful design. Throughout my career, I've collaborated with renowned agencies and clients across Lebanon, Germany, and the MENA region, continuously refining my skills and staying at the forefront of design trends. I strive to combine creativity and strategy to produce work that not only looks great but also drives meaningful results.

Available to hire

I am Taline Yozgatian, a passionate branding and strategic design professional with extensive experience leading creative teams and delivering visual communication solutions that align with business goals. With over two decades in the industry, I specialize in brand strategy, design direction, and visual storytelling, bringing ideas to life through impactful design.

Throughout my career, I’ve collaborated with renowned agencies and clients across Lebanon, Germany, and the MENA region, continuously refining my skills and staying at the forefront of design trends. I strive to combine creativity and strategy to produce work that not only looks great but also drives meaningful results.

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Language

English
Fluent
French
Advanced
German
Advanced
Arabic
Advanced
Armenian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Freelance Design Director & Strategic Brand Designer at Freelance
December 1, 2015 - Present
Leading strategic brand design and creative direction projects independently. Managing all facets of brand identity and visual communication to meet clients’ strategic objectives.
Associate Design Director at Brandcentral - A Division of M&C Saatchi MENA
December 31, 2015 - August 14, 2025
Assisted in directing the design team daily to ensure alignment with business context, scheduled projects, monitored design development concerning cost, value, and standards. Participated in identifying market trends, provided recommendations for brand strategies, tracked project hours, ensured quality control, prepared and delivered client presentations, and contributed to the continuous development and coaching of the design team.
Senior Brand Designer and Team Leader at Brandcentral - A Division of M&C Saatchi MENA
March 31, 2010 - August 14, 2025
Led brand design projects and managed a design team, delivering high-quality branding and visual communication solutions for clients across the region.
Teaching Introduction to Typography at Lebanese American University (LAU)
June 30, 2007 - August 14, 2025
Taught foundational concepts of typography to undergraduate students, covering principles of type design and visual communication.
Freelance Senior Designer/Art Director at TMC The Marketing Company | Himmelbraun–Atelier Für Gestaltung
June 30, 2008 - August 14, 2025
Co-founded 'himmelbraun–atelier für gestaltung' and led corporate design and communication projects for multiple clients including Light-tools, Praesidium/1911, German Orient Institute, and Frankfurt Zoological Society. Executed own projects in Frankfurt, Germany.
Freelance Designer at Heine-Lenz-Zizka | Frankfurt | Germany
August 31, 2002 - August 14, 2025
Provided freelance design services contributing to visual and communication projects.
Freelance Designer at Studio Dumbar | Frankfurt | Germany
April 30, 2002 - August 14, 2025
Engaged in freelance design works supporting studio projects.
Designer at Jung und Pfeffer | Bremen | Germany
December 31, 2001 - August 14, 2025
Worked as a designer delivering creative graphics and visual communication solutions.
Freelance Designer at Orient Institute Beirut and Solidere
December 31, 2000 - August 14, 2025
Contributed freelance design work for The Lebanese Company for the Development and Reconstruction of Beirut Central District.

Education

BA in Graphic Design And Visual Communication at Notre Dame University | Beirut | Lebanon
January 1, 1999 - June 30, 1999

Qualifications

MSTD Licentiate Member at the International Society of Typographic Designers
January 1, 1999 - August 14, 2025

Industry Experience

Professional Services, Media & Entertainment, Education, Real Estate & Construction, Consumer Goods
    uniE621 Selected Projects Overviews
    A curated showcase of selected works highlighting branding and design across industries—from startups to banking and beyond. Full portfolio on Behance ▸ behance.net/yozgatiae67b branding webdesigner designer logo graphicdesigner photo illustrator